WINK Collaborative Podcast
Hi everybody, welcome to WINK, Women I Need to Know, hosted by Amelia and Maggie. The podcast where we shine a spotlight on women breaking barriers across industries.
Each episode, we dive into the stories behind their success, how they got there, the tough trade-offs they made, and what they wish they'd known at the start. We'll also review innovative products from women-led companies and highlight the freshest female-founded startups.
The best part, when you listen, you don't just hear their stories, you become part of their network.
So whether you're graduating college or embarking on a new career in your 40s, our guests are women you need to know.
WINK Collaborative Podcast
WINK x Diya Sukh - Senior Director of Merchandising at BBQ Guys
In this episode of WINK - Women I Need to Know, Maggie sits down with Diya Sukh, Senior Direct of Merchandising at BBQ Guys. Diya is an e-commerce, customer experience strategy, and merchandising leader with a proven track record of building and scaling high-performing teams. Diya shares her journey navigating a male-consumer dominated industry, emphasizing the leadership values that have shaped her career: collaboration, transparency, and growth-oriented cultures.
Diya dives deep into the concept of “Trust Capital,” stating, “Trust Capital is everything"—from leadership to entry-level associates. She unpacks how establishing trust through transparency and consistent communication has been pivotal in her leadership style. Diya also highlights how small, shared experiences—like grabbing coffee with a colleague or traveling to HQ—can foster effective collaboration.
As the primary income earner in her family, with her husband managing the care of their two children while exploring business ventures, Diya candidly discusses the financial trade-offs, the dynamics of her family structure, and how she maintains a clear boundary between work and home life while working remotely. She also reflects on the vital role mentorship plays in supporting the next generation of women leaders.
This episode is a must-listen for anyone looking to lead with authenticity, navigate career-family balance, and understand the power of trust in the workplace.
Thank you for joining WINK - You're worth knowing!