Creatives on Camera: Artists and Crafters Using Video to Teach, Sell and Inspire Online

Platform Strategy for Makers: What to Do When Your Best Tool Stops Working

• Lyric Kinard • Season 2 • Episode 68

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0:00 | 38:10

Fan Mail? Feedback? Suggestions?

Sarah Sewell grew a Facebook group to nearly 56,000 members. She ran a thriving paid membership of 2,500. She built a handmade business to multiple six figures on Etsy. And she has watched every one of those platforms change the rules on her. 

In episode 68 of Creatives on Camera, Sarah Sewell, founder of Flourish with Sarah and community manager for the Craft Industry Alliance, brings 25 years of hard-won experience to a conversation about what community actually means, why the platforms you built everything on will eventually let you down, and what the creative businesses that survive platform shifts have in common.

She is honest about what worked, what stopped working, and what she wishes she had done differently. If you are a maker, a creative teacher, or a product-based shop owner trying to figure out how to build something that lasts, this conversation will give you a lot to think about. If you are doing everything right online and still not getting traction, this episode is for you.

In this episode, you'll learn:

Why building a community is different from building an audience, and why that distinction changes everything 
How to revive a declining Facebook group using education, entertainment, and engagement What to do if you rely on one platform for most of your income or community 
How to build real connection into pre-recorded courses when you are not live 
Why what feels like failure in your creative business is often the most valuable thing that ever happened to you

Find Sarah Sewell at Flourish with Sarah: https://www.sarahsewell.com https://substack.com/@flourishwithsarah Instagram: https://www.instagram.com/flourishwithsarah Facebook: https://www.facebook.com/flourishwithsarah Threads: https://www.threads.com/@flourishwithsarah

Book mentioned: Raving Fans by Ken Blanchard and Sheldon Bowles
https://amzn.to/3V9eQJM

If you are ready to stop relying on platforms and build your own email list, grab the free guide “Your First 100 Subscribers” at
https://www.academyforvirtualteaching.com/f/your-first-100-subscribers

AVT Resources

Academy for Virtual Teaching: https://www.academyforvirtualteaching.com Join Campus Commons (free community): https://www.academyforvirtualteaching.com/f/campus-commons Virtual Teaching 101: https://www.academyforvirtualteaching.com/courses/vt101 Virtual Teaching Business Builder: https://www.academyforvirtualteaching.com/courses/vtbb YouTube for Audience Growth: https://www.academyforvirtualteaching.com/courses/youtube



Tutorials, Systems, Templates, Understanding of which of your images go where!

You can find Canva Made Simple at https://www.academyforvirtualteaching.com/courses/canva-made-simple


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