Season 1 Episode 4 Three Tiers and a Hanging Sign

Getting to the point

Chapter two of Trade Show Tidbits focuses on messaging

Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you. 

We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your booth or stand.