3 Secrets to Building an Iconic Personal Brand That Converts, with Brand Strategist Chris West

What makes a brand magnetic? One that people can’t stop thinking about and that drives results? In this episode of Be Who You Came to Be, Tara Renze sits down with Chris West, founder of Video Narrative and the creative force behind some of the most impactful speaker brands in the world. Together, they unpack the 3 secrets to building a personal brand that converts, one rooted in authenticity, emotion, and purpose.

Chris West is the founder of Video Narrative, a brand design firm that specializes in growing speaking businesses through brand clarity, speaker demo reels, and website design. Before working with leading speakers around the world, Chris developed his approach for stories in his graduate work in Narrative Therapy. When not telling stories, you'll find Chris near the ocean or searching for a road he's never been down.

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Chapters

• 3:31 The Power of Storytelling in Business and Speaking
• 7:17 Why Emotion Is the Secret Ingredient to Conversion
• 10:55 The Three Secrets to a Magnetic Personal Brand
• 15:21 How Vision Shapes Every Business Decision
• 20:31 Building a Brand That Feels Human
• 28:37 The “Coldest Beer” Strategy for Standing Out
• 34:18 Why Authenticity Is the Ultimate Marketing Strategy
• 40:01 Creating a Brand That Sparks Real Change
• 45:37 The Future of Personal Branding and Final Takeaways