THE HOUSE OF EXPANSION

Messaging that Repels

Louise Fernando Season 2 Episode 3

 Messaging That Attracts and Repels with Giada Nizzoli


 In this episode, I’m joined by messaging mentor and strategist Giada Nizzoli for a powerful conversation that flips the script on what it really means to be “magnetic” in business. While the industry often glorifies attraction, Giada makes a compelling case for the equal importance of repelling the wrong-fit clients—so your messaging does the boundary-setting for you.

We dive into:

  • Why your marketing should protect your time and energy
  • The overlooked power of repelling to create deeper resonance
  • Giada’s journey from “generic copywriter” to messaging-first mentor
  • The invisible barriers women face around self-promotion—and how to dismantle them
  • How crystal-clear messaging simplifies marketing and amplifies your impact

This is a must-listen for those who are done chasing trends and ready to lead with clarity, conviction, and alignment.

CONNECT WITH GIADA
https://www.linkedin.com/in/giadanizzoli

or you can connect with Giada on her website - https://craftycopy.co.uk/newsletter

LOVE THE EPISODE?
Share it, tag us, and leave a review. Your words help more brilliant business owners find this work.