Expanding E-Commerce into Southeast Asia | Future-Proofed Podcast w/ Muliadi Jeo

In this episode of Future-Proofed Podcast, host Brent Muller sits down with Muliadi Jeo, co-founder of Sirclo, to discuss the massive opportunities in Southeast Asia's e-commerce market. With over 20 years of experience in digital commerce, Muliadi shares insights on market trends, AI’s role in automation, live shopping, and why global brands should expand into this booming region.

Key Topics Discussed:
The untapped potential of Southeast Asia’s e-commerce market
How US & European brands can successfully expand into Indonesia & beyond
The rise of live selling and TikTok Shop’s impact on online retail
How AI is revolutionizing customer experience and fulfillment
The role of WhatsApp and social commerce in digital shopping
Timestamps:
00:00 - Welcome & Introduction
00:35 - Muliadi’s Journey in E-Commerce & Move to Indonesia
04:22 - How Circlo Helps Brands Expand in Southeast Asia
08:09 - Breaking Into the Market: Key Challenges & Opportunities
12:16 - The Rise of Live Selling & Social Commerce
15:52 - AI’s Impact on E-Commerce & Business Growth
23:44 - WhatsApp, Chat Commerce & the Future of Digital Shopping
28:47 - Why More US Brands Should Expand into Southeast Asia

Connect with Muliadi & Sirclo:
LinkedIn: https://www.linkedin.com/in/muliadijeo/

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