Scaling B2B SaaS with AI & Smart Marketing | Future-Proofed Podcast w/ Matt Umbriac

Why do most SaaS companies struggle to scale past $1M ARR? Matt Umbriac, co-founder of FP Growth, has spent years perfecting data-driven marketing strategies that help B2B SaaS companies break through growth plateaus. In this episode, Brent Muller and Matt discuss the biggest mistakes founders make when trying to scale, why single-channel strategies fail, and how AI is changing marketing forever. If you're trying to increase customer retention, optimize acquisition, and outsmart churn, this episode is packed with actionable insights.

Key Topics Discussed:
How FP Growth helps B2B SaaS companies scale beyond $1M ARR
Why most founders underestimate the effort needed to grow past early traction
The evolution of SEO & paid marketing—and why search is bigger than Google
Why a multi-channel approach is critical for sustainable SaaS growth
How AI & automation are reshaping content, lead generation, and hiring

Timestamps:
00:00 - Welcome & Introduction
00:30 - Matt’s Journey: From Founding FP Growth to Scaling B2B SaaS
02:16 - The Biggest Growth Challenges for SaaS Companies
04:33 - Why Most Founders Get Marketing Wrong
06:45 - The Rise of AI-Powered Marketing & Content Automation
09:21 - How to Optimize SEO, PPC & Content for Maximum ROI
12:40 - The Impact of Video Marketing & Social Search on Growth
16:08 - Why Retention is More Important Than Acquisition
19:02 - How AI is Changing Hiring & Employee Productivity
22:34 - The Future of B2B Growth Strategies & AI in Marketing
26:07 - How to Connect with FP Growth

Connect with Matt Umbriac & FP Growth:
🌐 Website: fpgrowth.io
📧 Email: matt@fpgrowth.io
💼 LinkedIn: Matt Umbriac

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