Redefining Fertility & Healthcare Access | Traci Keen (Onto Health)

What if fertility care was more accessible and outcome-driven? Traci Keen, CEO of Onto Health, is on a mission to transform specialty healthcare by bridging the gap between general practitioners and fertility experts. With a background in finance, consulting, and health tech, Traci has built a business that helps people get earlier insights into their reproductive health—long before fertility struggles begin. In this episode, Brent Muller and Traci discuss why healthcare needs systemic change, how technology is streamlining fertility treatments, and what the future holds for patient-centered care.

🔹 Topics Covered:
✅ How Traci transitioned from finance to health tech entrepreneurship
✅ Why fertility care is often reactive instead of proactive
✅ The disconnect between general practitioners and fertility specialists
✅ How data-driven healthcare can improve patient outcomes
✅ The future of robotics, automation & smarter fertility solutions

⏱ Timestamps:
00:00 - Welcome & Introduction
00:30 - Traci’s Journey: From Finance to Building Onto Health
02:12 - Why Fertility Care Needs to Start Earlier in a Patient’s Life
05:33 - The Gaps in Women’s Healthcare & Why Generalists Need More Training
08:47 - How Onto Health is Partnering with Physicians to Close the Gap
12:20 - Why Healthcare is Slow to Change & The Barriers to Innovation
15:10 - The Future of Specialty Care: Automation, Robotics & Smarter Systems
19:02 - Using Data to Improve Patient Outcomes in Fertility
22:34 - What’s Next for Onto Health & Healthcare Innovation
26:07 - How to Connect with Traci Keen & Onto Health

Connect with Traci Keen & Onto Health:
🌐 Website: onto.health
💼 LinkedIn: https://www.linkedin.com/in/traci-keen/

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