Future-Proofed

From Fireworks to Pet Care: How Lonnie Schwimmer Built Nootie into a Problem-Solving Brand

Brent Season 3 Episode 17

Lonnie Schwimmer, serial entrepreneur and founder of Nootie, shares his journey from selling fireworks as a kid to revolutionizing pet care with vet-inspired shampoos, supplements, and Koha Pet Food. Learn how Nootie's solution-based products address real pet health issues, why Lonnie champions local pet stores over e-commerce, and how AI helps scale this purpose-driven brand. Packed with customer success stories and industry insights—perfect for pet lovers, founders, and retail innovators!

⏱Timestamps
00:00 - Intro & Lonnie’s Unconventional Entrepreneurial Beginnings
05:18 - The Birth of Nootie: How a Dog Shampoo Sparked a Business
07:01 - Why Pet Stores Are the Heart of Nootie’s Strategy
12:24 - Industry Predictions: Pet Retail Shakeups & DTC Challenges
17:42 - AI’s Role in Scaling Nootie’s Marketing & Operations
23:22 - Customer Success Stories: Transforming Pets’ Lives
25:46 - Lonnie’s Magic Wand: Educating Store Teams for Growth

🐾 Try Nootie’s Products:
Shop at Nootie.com (vet-quality shampoos & supplements)
Explore KohaPet.com (limited-ingredient pet food)
📍 Support Local Pet Stores: Use Nootie’s Store Locator to find retailers near you!
💡 "People don’t just buy products—they buy solutions that work." — Lonnie Schwimmer

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#PetCare #Entrepreneurship #PetHealth #Nootie #KohaPetFood #RetailStrategy #SmallBusiness #FutureProof #BrandStory

https://valeogrowth.com/

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