Future-Proofed
Hear insights from other Founders and CEOs across industries and how they are using new emerging technology to drive revenue and gain efficiencies.
AI, data, automations and much, much more.
Future-Proofed
What It Really Takes to Lead and Grow a Tech Company: Lee Roquet's CEO Story
In this episode of Future-Proofed, Brent Muller sits down with Lee Roquet to unpack the hard-won lessons of leading a global performance marketing company through a turnaround under private equity ownership. Lee shares how stepping into a CEO role reshaped his leadership mindset, the importance of fast decision-making, modernizing tech stacks, and the evolving role of AI in business operations. He also explores how founders can keep more equity with faster MVP launches and why human-led AI strategies will define the next wave of business innovation. If you're passionate about scaling tech companies, leadership growth, or the future of SaaS, you won't want to miss this!
⏱️ Timestamps
00:00 - Welcome to Future-Proofed + Brent's intro
01:00 - Lee Roquet’s background in software and performance marketing
02:50 - Getting thrown into a CEO role during a turnaround
05:00 - M&A work and real challenges in company integration
08:00 - Key lessons learned as a first-time CEO
11:45 - Industry shifts in SaaS, VC funding, and faster MVPs
14:00 - Auditing and modernizing tech stacks
16:30 - The future of AI-driven operations and customer experience
18:30 - Embracing AI tools and co-pilots in leadership
24:00 - Lee’s next career moves and advising early-stage companies
29:00 - Rethinking venture funding models and founder equity
30:10 - How Lee personally uses AI for productivity
If you’re a founder, leader, or C-suite exec feeling the pressure to grow faster with leaner teams, Future-Proofed offers cutting-edge AI solutions designed to save hours and accelerate your lead flow. Last week alone, they helped a client’s sales team recover over 30 hours! Interested in exploring where AI could unlock big wins for your business? Book a free, no-pitch, 30-minute strategy session—link available in the show notes!
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