Future-Proofed
Hear insights from other Founders and CEOs across industries and how they are using new emerging technology to drive revenue and gain efficiencies.
AI, data, automations and much, much more.
Future-Proofed
The Secret to Viral Growth? AI & Authenticity with Taylor Sutherland
Taylor Sutherland, founder of Charlie’s Soap, shares how AI is revolutionizing his family-run business—from automating outreach to crafting personalized marketing campaigns. Discover how this natural detergent brand competes with industry giants by leveraging AI for scalability, storytelling, and smarter retail strategies.
Timestamps:
00:01 – Introduction to Taylor Sutherland and Charlie’s Soap
01:02 – Taylor’s unconventional career path and founding story
04:08 – Charlie’s Soap’s multi-channel strategy (B2C, retail, private label)
06:01 – Unconventional uses for soap (sewers, industrial cleaning)
09:08 – AI for hyper-personalized sales outreach and content creation
12:00 – Using AI to refine brand storytelling and data-driven marketing
19:34 – AI’s role in retail logistics and inventory management
22:16 – How younger consumers connect with authentic brands like Charlie’s
26:06 – Future of AI in e-commerce and automated product discovery
29:24 – Taylor’s AI-powered deck-building hack for founders
Ready to detox your laundry (and your workflow)? Try Charlie’s Soap—the #1 natural laundry detergent—and see the difference!
Website: www.charliesoap.com
Amazon: Prime-eligible listings
Retail Locator: Find it at Kroger, Whole Foods, Harris Teeter, and more!
#AIforBusiness #NaturalProducts #EcommerceGrowth #FounderStories #RetailTech #CharlieSoap #SustainableLiving #AIMarketing #SmallBusinessSuccess
https://valeogrowth.com/
