How Michael Shapiro Is Rebuilding Local News (One Franchise at a Time)

In this episode of Future-Proofed, Brent sits down with Michael Shapiro, founder and CEO of Tap Into and Hyperlocal News Network, to discuss how his franchise-based model is solving America’s local news crisis. With over 1,800 U.S. towns lacking reliable coverage, Michael’s platform empowers entrepreneurs to own and operate digital news sites using best-in-class technology and AI-powered tools. From building scalable content management systems to enabling DIY monetization and community engagement, this episode reveals how Tap Into is future-proofing journalism—while creating new revenue opportunities for local entrepreneurs.

⏱️ Timestamps
00:00 – Intro to Future-Proofed & Michael Shapiro of Tap Into
00:56 – Michael’s story: from attorney to local news pioneer
02:40 – The franchise model that’s filling news deserts
04:00 – How local news rebuilds community trust and business
06:00 – New venture: Hyperlocal News Network for independent publishers
07:50 – Monetizing regional publishing with shared tech & ad networks
09:30 – DIY marketing tools for small businesses & government orgs
11:25 – Using AI for headlines, image captions, social posts & more
14:40 – AI for journalists: council meeting transcripts to publish faster
17:00 – Vision for expanding both Tap Into and Hyperlocal News Network
20:40 – Democratizing media ownership with low-cost entry
22:30 – Aligning success: franchisee-first business model
24:00 – Ideal franchisee profile & how to get involved
24:20 – How to contact Michael Shapiro and join the mission

📢 Want to bring trustworthy local journalism to your town?
Start a local news franchise with Tap Into, the first-of-its-kind platform empowering entrepreneurs to launch profitable news outlets in their communities. With a proven tech stack, DIY marketing tools, and AI-powered content features, Tap Into supports your success from day one.

Already a publisher? Consider joining Hyperlocal News Network, Tap Into's sister company that licenses technology and backend services to existing news brands—helping you monetize better, collaborate across a national network, and reduce costs.

💻 Learn more or register for a webinar at: StartTap.net
🔗 Connect with Michael Shapiro on LinkedIn: Michael Shapiro

Let’s rebuild local journalism—one town at a time.

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