Why Creative CEOs Will Win the AI Race | Andy Markov on Future-Proofed

In this episode of Future-Proofed, Andy Markov, founder of Within, unpacks how his global engineering firm helps startups and enterprises turn AI hype into measurable business outcomes. With over 25 years of experience in UX, engineering, and product development across companies like TiVo, Sony, and Netgear, Andy shares why most AI initiatives fail—and how to avoid the band-aid trap. From AI-powered lending tools to predictive healthcare and streamlined legal ops, Andy explores where leaders should focus in the next 18 months. This is a must-watch for founders, CEOs, and VCs navigating the rapidly evolving AI landscape.

⏱️ Timestamps
00:00 – Intro to the podcast & guest Andy Markov from Within
00:45 – Andy’s journey: UX, product, and software design
03:47 – Founding Within: An engineering org built for startups & enterprises
06:00 – Building smarter MVPs and scaling software the right way
07:30 – AI transformation as a service: Use cases that matter
09:10 – Why AI needs a business reason, not just hype
12:00 – Predictive healthcare, smart lending & startup AI case studies
15:00 – From digital to AI transformation: How companies must adapt
18:50– Building a digital engineer to streamline software delivery
19:32 – AI use cases vs. real business impact: How Within advises clients
22:37 – Band-Aid AI vs. Deep AI: What’s the difference?
23:00 – Rethinking customer value through AI strategy
23:36 – If Andy could fix one thing: lead gen and smarter client ops
26:00 – Matching clients to engineers with AI
28:38– The role of creativity in AI implementation
34:00 – Closing thoughts & how to get in touch with Andy

🚀 Ready to stop bolting on AI and start transforming your business for real?
At Within, Andy Markov and his global team help companies—from scrappy startups to large enterprises—build smart, scalable, AI-powered solutions that drive operational efficiency and customer impact. Whether you need to build an MVP, optimize internal processes, or identify AI use cases that boost margins, Within delivers expert engineering with global reach and real results.

🌐 Learn more: withindigital.io
📧 Connect with Andy on LinkedIn: Andy Markov
🔍 Need help figuring out where to start? Within offers discovery sessions to map your AI strategy the right way.


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