Why Most Sales Playbooks Fail—Hussain Al-Shorafa Explains

In this episode of Future Proof, the conversation revolves around the evolving landscape of sales and how AI can transform the sales process. Hussain Al-Shorafa shares his journey from tech to sales, highlighting the challenges in sales execution and the importance of aligning sales strategy with execution. The discussion emphasizes the need for businesses to adapt their playbooks in light of rising customer acquisition costs and the role of AI in enhancing sales efficiency and effectiveness. Revic's approach to creating higher quality pipelines and leveraging AI to streamline processes is also explored, providing insights into how companies can future-proof their sales strategies.

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