Episode 9: Redefining Entrepreneurship: Unleashing Joy & Purpose with Luvvie Ajayi Jones

In this powerful episode host Kylie Carr and Myra Capri sit down with the incomparable four-time New York Times bestselling author, speaker, and founder of the Book Academy, Luvvie Ajayi Jones for an intimate conversation about leadership, burnout, joy, and bold transitions.

Luvvie shares why she recently hired a CEO and stepped fully into her role as Founder and Chief Visionary Officer—a move that allowed her to release the operational weight of entrepreneurship and reclaim her time, creativity, and purpose. She opens up about navigating burnout, the sacredness of sabbaticals, and what it really means to trust your team and divine timing.

The conversation also dives into the healing power of Luvvie’s latest children’s book, Little Troublemaker Defends Her Name, and the deeply personal mission behind her Keychain Initiative—empowering kids and adults alike to honor the beauty and dignity of their names.

From reclaiming joy and play to redefining success and going deeper than the surface, this episode is a love note to every visionary who is ready to lead with heart, rest with intention, and beyond with courage.

This is beyonding. 

Watch the video version of this episode on the Beyonding Podcast YouTube channel at https://www.youtube.com/@thisisbeyonding. 

ABOUT LUVVIE AJAYI JONES: 

Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and book coach who thrives at the intersection of culture, business and leadership.

She has written 4 critically acclaimed bestselling books (including her banner book Professional Troublemaker: The Fear-Fighter Manual and her children’s book Little Troublemaker Makes a Mess), establishing her as a literary force with a powerful pen. Her expertise as a marketer and a successful published author drove her to create The Book Academy, a masterclass and coaching platform for aspiring and established authors.

Her renowned TED talk “Get Comfortable with Being Uncomfortable” has over 9 million views, has been transcribed into 23 languages, and has placed her in the Top 1% of TED Talks of all time. Luvvie has taken the stage at some of the world’s most innovative and disruptive brands, such as Google, Facebook, Microsoft, Twitter, Spotify, Nike, Bank of America, Salesforce, Deloitte, and Clif Bar. She’s been a featured speaker at noted conferences such as: Cannes Lions, SXSW, Leadercast, 3% Conference, and MAKERS Conference.

To stay connected to Luvvie Ajayi Jones:

• Website: Luvvie.org/
• LinkedIn: Luvvie Ajayi Jones
• Instagram: @luvvie
• Purchase Little Troublemaker Defends Her Name here