024 - Why Retrofit Is the UK’s Most Urgent Climate and Housing Challenge with Anna Moore

Retrofit is often framed as a technical challenge — but what if it’s actually about people, pride and place?

In this episode, Anna Moore, founder of Domna, joins Talking Place to unpack why upgrading the homes we already live in is essential for tackling fuel poverty, improving health, and creating stronger communities.

From the realities of funding and policy to the role of AI and community engagement, this is a grounded, hopeful conversation about how retrofit can reshape the UK’s housing future — one home at a time.

About Our Guest
Anna Moore is the Founder of Domna, a UK based retrofit company working across social, affordable, and private housing to improve energy efficiency, reduce fuel poverty, and create healthier homes. Before founding Domna, Anna spent a decade at McKinsey, where she was a Partner leading its UK construction and real estate practice and co-leading its European sustainability strategy.

Domna operates at national scale, working on tens of thousands of homes each year and combining machine learning driven stock assessment with on the ground delivery. The company partners with housing associations, local authorities, investors, and community groups to turn retrofit into a viable, investable, and people centred solution.

Anna is a passionate advocate for treating homes as critical social infrastructure and believes that creating value and creating values must go hand in hand if the UK is to meet its housing, climate, and social impact goals.

Join the Conversation:
What would it take to retrofit homes at scale while putting people first?
How can better homes reshape health, dignity, and belonging?

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