B2B eCommerce Show
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.
Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
B2B eCommerce Show
AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce
Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay Schneider
Host: Justin King
In this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce.
From legacy system challenges to sales team alignment, each guest shares frontline insights on the realities of digital transformation inside manufacturers and distributors. The conversation peels back the layers on what adoption means beyond the login—and why too many teams still mistake launch for success.
Key topics include:
Why internal change management is the real unlock for adoption
The limits of UX and why “build it and they will come” is a myth
How to position eCommerce as a sales tool—not a sales threat
Why you need to operationalize adoption as a capability, not an outcome
What it means to win the “hearts and habits” of both customers and reps
Lessons from building digital programs inside complex orgs
Whether you're standing up a new platform or scaling one globally, this episode delivers the unfiltered truth from leaders who’ve been in the trenches.
