A B2B eCommerce site is not enough if it is disconnected from how enterprise buyers actually work.

In this episode, Justin King talks with Beth Segovia, CEO of TradeCentric, and Kevin Kassenmeyer, VP of Customer Experience and Enablement at TradeCentric, about connected commerce and the procurement systems that shape real B2B buying behavior.

They discuss why buyers often start inside Coupa, SAP Ariba, Jaggaer, or another spend management platform instead of a supplier website; why non-integrated suppliers can lose routine spend without realizing it; and why purchase orders, invoices, receiving documents, and three-way match matter more than many commerce teams understand.

The conversation also covers DIY integration, punchout, analytics, supplier adoption, and the role AI may eventually play in procurement and commerce transactions.

Key idea: your buyer is not shopping. They're working.