Growing Wild with Jamie Cole | Mindset, Marketing, and Personal Growth for Creative Entrepreneurs

EP 12: Stop Guessing What to Post: Create a Custom Strategy & Plan Your Content with Confidence

• Jamie Cole

Ever sit down to post on social media and suddenly forget what your business is even about? 🙋‍♀️ Yeah, same. If content creation feels like a constant guessing game—this episode is for you.

This week we’re diving into how to create a personalized content strategy that takes the stress out of showing up. You’ll learn how to define your own content themes (aka content pillars) so you can confidently plan posts across Instagram, TikTok, Pinterest, podcasts, blogs, and more—without starting from scratch every time.

Here’s what we cover in this episode:

  • What content pillars actually are (and why they matter)
  • How to create a strategy rooted in your core values, brand voice, and business goals
  • Why aligned content performs better—for both your audience and your sanity
  • How to turn your pillars into a simple, powerful content plan you’ll actually use
  • Examples of personalized pillars for creative entrepreneurs, makers, coaches, and service providers
  • Ways to apply your strategy across platforms and save time while staying consistent

And of course—you’ll get access to my free printable content pillar worksheet, so you can start building a plan that reflects who you are, what you offer, and the community you’re trying to grow.

No more content burnout. No more blank screen panic.
 Just clarity, confidence, and a strategy that finally fits your wild, creative brain. 🌿

🎧 Listen now + grab your free download here: 

Define and Customize Your Content Pillars Worksheet

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