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Ad Bros Episode 61 // Make Ideas Great Again (MIGA)

• Ad Bro$ • Season 7 • Episode 61

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Our latest episode dives into three transformative years filled with personal growth, lifestyle changes, and shifting dynamics in advertising. We explore the importance of balance, vulnerability, and embracing technology while maintaining authenticity in our lives and professional spaces.

• Reflecting on three years of change and personal growth 
• Emphasizing work-life balance and wellness 
• The journey of sobriety and its impacts 
• Discussing the role of AI in the advertising industry 
• Navigating friendships and the importance of vulnerability 

We encourage you to join the conversation, reflect on your own experiences, and share your thoughts with us!

Thanks for tuning in to The Ad Bros Podcast! If you enjoyed the episode, don’t forget to like, subscribe, and share it with your crew.

Catch us next time for more insights and creativity, right here on The Ad Bros Podcast, powered by Kaffeine Media Network. See you soon!

Theme Music by Yirayah Garcia

Speaker 2:

Yeah, but you know when you've been off the court for a minute when you've been off the court for a while and you're trying to, you know, get back in the game, get your shot right. Right, you got to get a couple practice shots up or you're throwing in the game. That's how it works, that's a fact. Oh yeah, you could also. To my nickname you could also add chef. I think you could add that. Oh you, chef, Tony or chef. Are you, chef, yeah.

Speaker 5:

I'm a cook, you cooking chef. I think, oh you, chef, tony, or chef, yeah, I'm cooking, how are you, you cooking, and the chef? You Tony Starks, and chef, uh, I gotta pick one.

Speaker 3:

Well, no, you don't for you to walk in purple tape, yeah.

Speaker 2:

I'm just saying we make it. You got on the purple top, all right, so you're, you know all right word.

Speaker 3:

I like that, I like that all right.

Speaker 2:

How you guys doing are we, are we?

Speaker 3:

we are rolling. We are rolling, yes, mine is. And then also, if you want to do anything we'll pay those vacations on a computer. Oh word, let me put this on. Do not disturb, because you know Negroes love to text you at the most dumbest moments I mean it's Sunday, they might be in church. Oh man, not the people. I know they're heathens, all right.

Speaker 5:

I'm just oh, we rolling right. What's good people?

Speaker 3:

How you brothers doing man.

Speaker 5:

Oh man, I'm having it my way, man.

Speaker 3:

You having it your way. Absolutely, I dig that man. Listen, I like that. It's good to see you, rose.

Speaker 5:

Yeah, man same. Yeah, I know I felt like we all connected About what About a month ago, about a month ago, like holidays Right before Christmas, something like that right.

Speaker 2:

Yeah, holiday time. It's a Holiday time is a good time. A lot of cheer in the air. Yeah, a lot of happiness.

Speaker 3:

But you know it is a different setting right, we kind of back in the booth, right Back in, you know, back in the cockpit, you know, and pause on that. But we play the pause game, it's all good but listen, bro.

Speaker 3:

Listen, it has been three years and, specifically, the last time we put out an episode it was February 11th, right, and Francis was the host, rosé couldn't make it right. But now we're back and I think it's kind of time right. It's like a lot of things have happened these last three years and it's funny because the last part we said the same thing. A lot of things have kind of happened in our lives, right, because you know, post-2020, we didn't even got to name that era. We don't even have to bring up the c word right, call it bc. We call it bc, right or ad, not because of me but, whatever, uh, ac, you know, after covet.

Speaker 3:

But, um, yeah, man, obviously these last three years it's been, you know, a lot of things personally that we all have probably had to endure or change or actually went through. And I want to kind of kick the conversation off like that. Right, it's one thing to kind of jump in and start talking about, like you know, the changing of the industry AI is actually moving things or what's going on with this big consolidation when it comes down to advertising in any industry but I think it's more real when we just kind of talk personal first right, and you know we can take some time and do whatever. But, yeah, what, what you guys been up to right? What you guys, what have you been doing? I know it's been three years, um, you know you don't have to get too deep about it, but you know, life be lifin what's been up, man right, yeah, I'll kick it off.

Speaker 2:

Um, I'd say it's been an interesting three years. I, during covid, I moved for work um, not gonna say because I don't want to put too much business out there, but it was. It was interesting to kind of remove myself from, from New York City. I lived it. I'm born and raised here, been here my whole life and especially during COVID where things were kind of shutting down, things were changing a little bit. It was. It was an interesting time and I think one of think one of the biggest things in the last three years I won't drag this out is just kind of learning balance. I would say. I think being here, especially in the ad industry, it's always very like burning midnight oil Work hard, try to play hard, wake up early, work even harder. But I think one of the things that I learned moving was finding that balance. I hate to sound cheesy, but you know that work-life balance, that's real.

Speaker 2:

And finding time for me. I think the company I worked with were really good about putting employees first, which I appreciate, and then one of the companies that have kept that promise. I know a lot of places said that during COVID and have switched gears, which we will get to later in the episode but one of the things I've been doing is really just putting myself first, creating new goals, trying to do something new. Every year, a new skill. So you know, every year I think I want to say, like 2022, playing tennis. This year I think I'm trying to add golf to the list. Um, getting back on my running, Me and Rose have been talking about that a lot and just uh, mental health, physical health, because no one's coming to save us.

Speaker 2:

So we gotta we gotta, we gotta make sure we get ourselves right.

Speaker 3:

You know I'm not gonna die for you, bro. So you're right. And when I do that running thing, let me know, because I'm a, I'm a lot. I got to get back into that. So for me, I think the running thing is like another way for bonding and it's a great way for meditation. So let me know you guys do that.

Speaker 2:

Oh yeah, for sure I got you. And the funny thing is and the last thing I'll say that I've learned because I've always been a runner and this last year has been the time I pushed myself to the max and obviously eventually I want to do a marathon. But you know, I think running, like most exercises, a lot of it is mental, like you said. A lot of it you you get a clear, you get to clear your head. That's why, for me, I prefer to run outdoors. I hate indoors. That's why in the winter I try to just bundle up. But a lot of it is really mental and it's like once you could push past that. You know you could, you could do anything kind of right. But rosé, what's going on, man?

Speaker 5:

I know you've been holding it down in new york city since I've been gone, you know brownfield finest yeah for sure, for sure, you ain't let snoopa, you know, crush the buildings nah, man, like I said, man, I've been having it my way, man, but I feel like, since that time and it's so funny to ad because because that, the last pod that we did, that was the first pod that I actually missed- Word.

Speaker 5:

So that's kind of that's interesting. But I think for myself, you know, I think I've been doing a lot of self-reflection in the last three years, like I got a new gig. I've been at this gig now for a little bit over two years now, so you know it might be time to shake some stuff up, um, but then I also to have been uh, I've gotten off instagram um, good for you, bro, man, good for you.

Speaker 3:

That's crazy. That's crazy that dopamine.

Speaker 5:

Yeah, exactly so you know how it is, like you're waking up and, uh, you know you actually are doing something that's uh uh positive for yourself, outside of just like thumbing through content and being in other people's business, like I'm cool on that. Um, I think also too, man, I think I've been really tapping into my lineage. Um, I went down south, uh, to where my family's from, for the first time since I was five years old. That was cool. I saw what part of the South so St Matthew, south Carolina, so that's like my mom's side Both of my grandparents my mom, my grandfather and my grandmother is from that area, and then for my dad's side, like they're from Georgia, okay, so that was really cool for me. I just seen like a lot of opportunities for myself. I got my head clear just being down there, and I've also gotten back to traveling a little bit. You know me like prior to the pandemic, like I was traveling a lot, yeah, japan, china.

Speaker 2:

I mean, it was a headache during the pandemic, honestly, like the airlines were all over the place, so I don't blame you bro.

Speaker 3:

I mean airlines now are trash man yeah I mean airlines now are trash man. Yeah, I mean, I don't know, Flying now just feels so laborious. It kind of feels like a bus station, you know yeah.

Speaker 5:

Yeah man, it's wild.

Speaker 2:

I mean it's a lot. I think you pointed out one time too Like it's a lot for me and I'm by myself and I see families. I know you travel with your family a lot and that that to me hats off to you metaphorically, because it's just like it's real. I just see people with like multiple kids or one kid, and it's just, it's a lot going through security, all that stuff.

Speaker 3:

Oh yeah, running for you know the actual plane if you're running late looking like kevin mccallister on the in the airline and you know the whole time. You know, garvey like think it's funny that we're running and you know running out of breath and then having a heart attack trying to get on a plane, he think the shit is funny.

Speaker 5:

So yeah, that's funny, yeah, man running through the airport like OJ and Hertz commercial.

Speaker 2:

Oh yeah.

Speaker 5:

Brought up the juice Brought, I hit up like Carousel last year. Bonair, it was like really smooth for me. I needed that to like get away. I even considered like, hey, man, I should get some property out here for sure. So you know, I'll keep you updated on that. And then I just was in Brazil in November.

Speaker 2:

Oh nice, I got to hit you up about that, because that's definitely on my list, yeah.

Speaker 4:

And then lastly, like for myself.

Speaker 3:

So I haven't had a drink in like almost nine months. You know it's clarity.

Speaker 5:

I like it man, I'm just trying to get my mind.

Speaker 3:

Right, yeah, nothing wrong with that man. I mean. I mean, you see what's going on with the fda. He's talking about putting labels on alcoholic beverages. Yeah, so I don't know, I think it's. I think it's cool, man, when you can kind of take something away. It gives you clarity on something else. Right, yeah, maybe you don't need to drink. Right, maybe you need you. You got other ways to fulfill that part of you with something else. I think it's great. I've reduced whiskey drinking, so I dig that yeah.

Speaker 2:

I've reduced, same as you. I've reduced. I haven't completely tapped out as you, I've reduced, I haven't completely tapped out, but even like, I went out last night and it's. It's so interesting when, when you go out and you're either drinking less or drinking none because you're just like, it's similar to the social media thing. Yeah, I'm like is it? Are you guys just doing this as a habit because, like, I don't, I don't need to get you. You, I think when you stop drinking, you kind of hit this like euphoric phase where you're like yo, I don't need the alcohol to feel good and have a good time, I'm good on my own.

Speaker 5:

That's a good point too, and I feel like it's a weird space because most people feel like, oh, I need a drink to actually engage and be, social, and then it's like when you're not having a drink, they're like you're not having a drink, like what's wrong with you?

Speaker 2:

But I, having a drink, like what's wrong with you? But I feel like it makes them uncomfortable. Yeah, exactly like they want you to get high with them. Yo like I'll tell a quick story, so like so. So this dude was ordering the drinks I was with and um, and then I was just like yo give me like a high noon, you know like a can vodka, nothing crazy. And then the bartender was just taking too long. So I was like you know what, just just give me like a gin and tonic, like whatever.

Speaker 2:

Like I don't even want that yeah then homie gonna be like it's gonna hit me with the yo man. I just ordered both, man, you gotta down both of those and I'm like nah, like, why like? Why would you first of all? Why would you do that like? Why would you even put me in that position?

Speaker 2:

and I just met you you know, you know his age. He was older than me, oh, but he, he was a dad. This was his night quote unquote out. So he was trying to be on some hangover shit like wake up with a missing tooth or something.

Speaker 3:

I don't know that can happen yeah.

Speaker 2:

But it was just interesting. I was just like you know, like you said, when you're engaging with people you're like damn bro, it's not that serious, yeah, man.

Speaker 3:

I mean, I guess you know just to round out, like the catch up right, so you catch up right so you know, last time we talked man garvey was three.

Speaker 3:

Now he's turning seven this year. He was going. I was moving, you know me and nicole and garvey um, you know, we was planning to move back to new york after taking a little hiatus, um, you know, from athens, uh, moving, moving back from athens to new york. Because the goal was to kind of get him in back into, get him in school, right, like he was doing a nursery down in athens. Those, uh doing those you know, covet years. But 2022, later that year, he was starting pre-k. So it was like, okay, it's, it's time to move back, because technically, I'm still a new york employee, nicole still making her coins up here, and I want garvey to grow up in this. You know the city that he was born in, right? So, yeah, 2022 we made a big move coming back to New York, found a little cool apartment back in Bed-Stuy, garvey started pre-K, I started some new gigs.

Speaker 3:

I got laid off again, which is fun, right, that's the whole other part. But I also found some new opportunities in terms of freelance and I eventually landed a full-time. Then, you know, 2023 came about. I had some personal shit, but down with some hip things. But hey, you know, 2023 came about, some personal shit went down with some hip things, but, hey, shit happens, right. I also found another gig. Right there you go that and I started, you know, really getting deep into learning more about, like you know, the evolution of where this industry is going in terms of, like you know, diving deep into like AI, diving deep into, like you know, diving deep into like AI, diving deep into, like, uh, the consumer journey and diving deep into, like, really building my brand up more. So, uh, the Frank Brandon pushing that even more Right.

Speaker 3:

Um, then, you know, fast forward from that, we bought an apartment. We bought an apartment here in New York. So now I'm managing two properties. That's not a flex, because that shit costs money. Don't get it twisted like that. Owning property. You basically learn that if you own anything, what you're really managing is risk.

Speaker 3:

I've learned that just going forward, just having this risk assessment on things, is always the most strategic way to make decisions. You say I want to own this, I want to do that, okay, well, look at the risk and how much it's going to cost to maintain that risk, right? So for three years. From that, it's 2025, and now Garvin's in first grade. Nicole got another book that she's working on. And you know I launched Caffeine. Caffeine is actually the platform in the podcast network that's going to distribute Ad Bros, graphite, storycore, definitely the Stages and a couple other podcasts that are from friends. So these last three years it's been like Hills, values, peaks, all this stuff, but it's been like learning moments. But it's been like learning moments and I've taken a lot of that and figured it'd be the best time to take that and really push all these different endeavors that we're a part of and even the definite things I'm doing individually.

Speaker 5:

So, yeah, that's, that's my three-year catch-up, you know ad real quick, uh, with all of that right and that's a lot of stuff. What have you learned about yourself like?

Speaker 3:

oh, um, being vulnerable, this idea that to be a strong black man, sometimes you need to just tell people when something is wrong with you. And a lot of us have these angst of not want to talk to therapists or not want to talk to your homies because nobody want to show your homies that you are vulnerable. I've always been a person who went to the doctor. That was never like, not my thing. I've always was like, hey, I'm going to go to the doctor, I get a checkup twice a year. That's just who I am.

Speaker 3:

But you know, this vulnerability is something real and I think having the right people to be vulnerable with is important because let's just be honest, right, and the world don't really care about a crying ass man. They just don't. Right, we see a bunch of dudes with mental illness all the time on the streets and people step right over them. So I can understand a lot of guys not want to show their vulnerable parts or who they are. But it is important because it does take a level of stress away, right, I know a couple of guys I'm not going to mention their names. They're going through the same thing.

Speaker 3:

Maybe it's an age thing, or maybe it's just the time that we're living in, but I think the more and more of us can understand how to be vulnerable and who to be vulnerable with, because that's really no right time to be vulnerable. You just got to just deal with it. It just helps with stress. It helps with mental Right I'm not going to say illness, but just mental things Right. It's a mental health journey. It just helps with a lot of things. Sometimes it even helps with a lot of things that you probably didn't think about that was affecting you from a childhood.

Speaker 2:

Right, yeah, I think I think the thing that that that you're saying is really important is you really have to tap in and know, know the people you're with, because I think I think one of the problems we have is, as men, we have a lot of surface level friendships, yeah, or relationships I won't even say friendships and I think sometimes I want to say out there for anybody listening, there's nothing wrong with categorizing people as acquaintances, as work people as friends not like sometimes people say, yeah, that's my friend, but you, you just play basketball with him Right, like the why Right?

Speaker 2:

Or some people be like yo, like you don't know his last name, you don't know what's going on with his family.

Speaker 2:

You don't know his mom or know of his mom. So it's just like sometimes I feel like you're saying, like I think, as men, to not to get too deep in this, but it's important to recognize who, those people you can be vulnerable with and who you can open up with, and who's just like yo, we just hey, maybe you and I we just get a beer, or maybe you and I we just catch the Yankee game and that's it, and there's nothing wrong with that friendship no, but you also got to discuss that Because sometimes people be on two different vibes.

Speaker 3:

You might put someone in that category. But then they think you're a friend and then you know they want you to be their godfather or something like that. I'm glad you brought that up, because I was watching the clip somewhere, I guess, on YouTube. Your boy, french French Montana, mentioned that. Hey, you know it's not always good to mix your friends.

Speaker 2:

That is true.

Speaker 5:

I was just about to say that I had to learn that.

Speaker 3:

I was just about to say that and you know you look at us like we're like our own little group friend circle. And you know Shadow, you know peace out to Shadow right. You know he was more and more protective of this nucleus. He didn't want anybody in and out of it. That was kind of like going to disrupt it. So I understood that. Now right, sometimes you just need to keep that friend over there, your basketball brother over there or the dude you may run with. Sometimes it's just best to keep those players in separate positions.

Speaker 5:

Yeah, I mean to that point, right like it supports with the focus and the vision of, like you know, in your progression, right Like sometimes you know mixing people in is just disruption right, it is. And in your mind every day we're growing in to becoming different phases of ourselves, like we're going into different phases of ourselves and you know, you bring in that disruption.

Speaker 2:

It's like, yeah, I'm not there anymore, right, like I'm focused on that yeah, you moved on and I think, and I think you know the key friendship is going to be more important than ever moving forward. Just because, you know, as, as things become more automated and you know, we kind of dive a little bit more into AI in our lives and I see it a lot with my nieces and nephews and the next generation, it's like a lot of us are going to be missing out on that, like experience with people you know, Like that's going to be the future luxury. Hey, that's the first ad, bro. Predicament of this pod is that. Uh-oh, we're doing predictions.

Speaker 2:

The new luxury moving forward is going to be being able to interact with people Absolutely, and I think you know we see it every day, like specifically in advertising. You know we're starting to see things Like I wrote down this note that I would say early, early around this time last year, google, apple, everyone started to kind of introduce AI into their right new products Google, specifically, gemini, apple, apple Intelligence. You got.

Speaker 3:

X AI from that platform.

Speaker 2:

So let me ask you guys what do you predict? What do you see now in terms of AI and advertising or marketing? And then we could kind of dive into what do we think it's going to evolve to?

Speaker 3:

I think it's a good segue into that right, because, if you're looking at advertising as an industry, it's evolving right. It has no other choice but to evolve. It's it's competing with large language models, it's competing with social media, it's competing with, well, other parts of advertising. I mean looking at like advertising, historically speaking, there's always been traditional media right, tv, print radio.

Speaker 3:

Then it evolved to digital, social and now we got to think about, like these different e-commerce platforms and how people are engaging. Right. But overall I think advertising, just like everything else, is going to go through three different things. Like, obviously, the consolidation thing is huge and we can talk about that. We got ethics in advertising, especially with you, especially with DEI and all this stuff being rolled back around. Who gets to make decisions around talent, campaign scope, actual creative work itself and even the rise of these micro-influencers whether it's going to be the guys who are streaming all the way down to content creators. It used to be that you could get on social and catch a wave and just be an influencer. Now the algorithms have changed so much that, well, ig can do a couple different things. They can make influencers literally out of thin air and they don't even have to be real people. They got enough data. They've been doing this thing now well over 12 years and 20, if you want to count the time, with Meta right or Facebook. That's two decades of data, global data.

Speaker 2:

They can literally make AI influencers right, but there's nothing like catching a wave. Like, for example, if you— it's hard to catch a wave, though, no, but when you catch one, you catch one. Like if you look at—what's his name? Jello Ball the.

Speaker 4:

Ball Brothers. Oh, one you catch one like if you look at um what's his name jello ball the ball brothers.

Speaker 2:

Oh yeah, when his song, his song dropped swerve, swerve it was, you know, at first people were laughing like, oh you know, he the ball brother that didn't make it, he couldn't make it in ball, so he trying to rap now. And then it just started. People just started playing it kind of jokingly. And then you start seeing in locker rooms, you start seeing it everywhere and you know it. Hopefully he, he's putting it on a platform or a video game or something to like kind of blow a little more. But like you, when you catch a wave you catch a wave.

Speaker 5:

And it's funny you mentioned that, because prior to that moment, what I remember his last moment was he had a back and forth with cameron, a person who transitioned from music to sports, and now this guy's transitioning from sports to music and that kind of springboarded, a lot of this conversation where he's like, oh, you can't play basketball. But now he has a more recent hit.

Speaker 2:

Right, exactly, although Cameron doesn't. So, yeah, it's interesting. So I mean the funny thing with AI too, I think you know. I think it'll be interesting to see how it affects larger companies. Because if you look at I don't know if you guys remember there was a Google ad. It got pulled. So if you don't remember, it's all good, but they you know I'm going to tread lightly because I have worked with Google, but I will say they were one of the companies that were really trying to be the first to do an ad with it in there. Right, like I can say from experience, they was pushing, they were pushing it pretty hard and you know they they dropped in an olympics um, uh commercial.

Speaker 2:

I believe that the premise- was yeah my man and and, um, where they were writing. Uh, a young lady was writing a letter to an olympic athlete and then I think, like in somewhere in, like, the father suggests like, oh, let let's use Gemini to help write it. And it got total backlash they had to pull the ad. Oh, they had to pull it. And, funny enough, it tested the reason why it tested well it tested. Well, yeah, I wouldn't have pulled it, but I would have pulled.

Speaker 3:

Yeah, I wouldn't have pulled it.

Speaker 2:

One thing was I believe I could be mixing timelines, but I believe there was a the the writer's strike was going on around that time or closing in around that time, OK, and there was a lot of pushback on AI, humanity losing, losing humanity in stuff like in the creative arts. So I think that you know.

Speaker 5:

Yeah, I mean to build on it, creative arts. So I think that you know. Yeah, I mean to build on it. I mean, I think the ad was tone deaf Okay, and tone deaf in the way we're saying the father had asked Gemini to write this letter versus the actual effort of a human being of writing a letter so like AI is supposed to be used to help, right, kind of. That's a great point, advance what we're already doing of writing a letter so like AI is supposed to be used to help kind of advance what we're already doing, wherein it's like, oh no, just take a step back and just get the AI tool to write the letter.

Speaker 5:

And I think a lot of people spoke, used their voices on social media. I mean, it always goes back to the people, right? And I feel like with AI, we're just in this phase now, like you know, we're slightly past testing it because we're actually using it, right. But I think that the interesting part is the more we use it and the more people push back. I don't know how good that is, because it's just improving the machine learnings, right. So now it's getting smarter and it's understanding the friction exactly which is it was missing that.

Speaker 5:

So prior to this, I mean, I feel like we all grew up looking in a dictionary. At some point your mother asked you how to spell something. Oh, I know you asked your mother how to spell something. She says, oh, go in the dictionary and like, you're like physically like how, if I don't know how to spell it, I'm gonna find a dictionary. You find a dictionary like, oh, wow, right, so we passed that right. So I think now it's when you, if you think about um, gen, alpha, like garvey's age, right, I don't know if they would be as tapped in with the fundamentals of some of the stuff, because it's just going to become so normal for them once ai starts kind of fine-tuning it itself, right, and it's like from the learners that they're getting now when people are pushing back on social.

Speaker 2:

I think the biggest thing is going to be the business affairs and legal department, because it's going to be a lot of like using of IP. Yeah, and it's just like who. It's. Just like you know, if AI is learning from what exists, it's just it's. I think it's going to evolve to who owns this thing that's being used or, like you know, they'll have to trace it back. Like you know, it's like going viral, Like what? Who was the? It's like when I don't know all the legal details, but it's kind of like when memes started and people were like, well, how do we like, can you, can you pay someone? Once it goes viral and a million people share it, do you pay them or do you not pay them? Do they own it?

Speaker 3:

like, so it becomes this whole thing where it's like well, yeah, I mean because it's all who owns? It. Well, that's a weird thing because one, humans have always used past information to educate themselves right. Artists reference photos and other artists to make new art right, and AI is more or less mimicking that. I think AI, specifically generative AI, is probably the bigger issue that more people are having because AI has been around. It's that new right.

Speaker 2:

And also, too, I know the answer. The answer is you guys don't have to look it up. The answer is a lot of companies are basically putting it legal in their information. Or like Getty is saying hey, when you upload your photos, we can do whatever the fuck you want.

Speaker 3:

Oh, they're going to do what they want. I mean, that's just what it is.

Speaker 2:

You've already, by using that app, you've already consented to doing, but you'll see a lot like well, not you, but like me as a producer, I'll see a lot of voiceover actors or actors say, hey, like putting a contract, you can't use my likeness for. Ai of course, like they're starting to put that language in their stuff now.

Speaker 3:

I think AI biggest opportunity is not necessarily in the creative aspect of advertising, right? Necessarily in the creative aspect of advertising, right. I think a lot of people see that, they see the generative part of it, which is it's generating imagery, it's generating B-roll content, it's generating copy. Yeah, those are like the little small patinas really. But the biggest opportunity I mean the logistics Well, yeah, the biggest opportunity is in operations. It's actually making each and everybody in said industry more optimized. Right, it's not now I don't have to have all these meetings potentially or but that's a problem.

Speaker 3:

I can skip steps right, but I'm seeing it and I've worked at a tech company that has implemented AI from an enterprise perspective and it's always been about how can I make the worker more efficient with their time, as opposed to replacing their work with a bot or with some type of large language model. And here's the funny thing there's like tons of AI tools that do a lot of enterprise stuff that nobody's talking about. They only talk about Gemini. They only talking about like ChatGPT, XAI, because these are attached to companies that people know about. They know about Amazon, they know about Google, they know about OpenAI, right, but it's always the smaller companies that you don't know about that do these B2B solutions around AI. As an example, you work in Rose, you work a lot around things pertaining to media right. And Rosé, you work a lot around things pertaining to media right.

Speaker 3:

A project I worked on years ago at, you know, Big Blue, more or less, was trying to help media buyers optimize campaigns. That was already in flight and that was using a form of AI you know, machine learning right to more or less help you make better decisions with your team. Now, did that roll out at scale? I really can't say, but they did test it and it seemed like that's something that's out there, Right yeah. But I do think AI overall is not going nowhere. It's here. I think people need to figure out how to best use it. I mean, Photoshop has had AI in it for the last 20 years in terms of being able to retouch a photo or automate something, so it's nothing new.

Speaker 3:

I mean, you know, disney has been using AI with their RenderMan algorithm to make all these movies. It's just now. This stuff is more democratic, right Right, people have more access to it. So it's here. Question is what are we going to do about it?

Speaker 5:

I think it forces us to get better, like we have, to pay attention to details. It does Like we have to pay attention to details.

Speaker 2:

It does Like we have. No. No, I was just going to say like I was just going to correct when I said it was going to be a problem earlier. That's exactly what I was going to say is because it'll. It'll not force, but we'll see the people who are inefficient, the people who are hiding behind Right Doing 10 meetings for something that should just be one meeting in an email. Yeah, like the people who are unfortunately, who are just not good at their job. Yeah, when you have the help, you'll yeah.

Speaker 5:

I mean, and back to that right, Like it forces you to kind of tap back into the fundamentals right.

Speaker 5:

I think AI is being used to kind of skip that step and I feel like one of us said it already, but it's like you know, ai still makes that, still makes those mistakes that the human eye catches it because it's trained to catch it. So it's like, even when I feel like I don't know if it's Instagram, but like you can leverage AI with a photo, and it says, oh, created by AI, right. And then some guy, some photographer, was like he took a photo, I think he uploaded it and it was like it was automatically a message that said oh, created by AI. And he was like well, how is this photo created by AI? Like this is my natural photo and it was a back and forth, like some pushback for it. So I just feel like, with AI, it makes us, as humans, pay more attention and and that's the only way that you know I don't want, we can't stop it, but we can kind of cross, correct it, right, like we can kind of like gut check it and say like oh, this this.

Speaker 5:

This needs to improve.

Speaker 4:

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