Ad Bro$
The Ad Bro$ Podcast is a thought-provoking series exploring the intersection of advertising, culture, and contemporary events. Known for its dynamic discussions and cultural insights, the podcast appeals to professionals in marketing, creatives, and anyone intrigued by the evolving impact of advertising in society.
Key Features:
- Diverse Topics: Ad Bro$ covers a wide array of subjects, from the historical significance of events like the Million Man March to the cultural and economic shifts brought on by global challenges
- Cultural Insights: The show delves into pivotal moments in Black history, the intersection of sports and media, and New York City offering unique perspectives on advertising's role in shaping culture.
- Engaging Discussions: Hosts and guests explore timely issues, including political campaigns, major sporting events, and industry trends.
Part of the Kaffeine Media Network
Ad Bro$
Ad Bros Episode 65 // Branding Beyond Borders
What makes a place a brand? From New York City's magnetic pull to America's shifting national identity, we're exploring the power of geographic and cultural branding in ways that touch every aspect of our lives.
New York City stands as perhaps the ultimate example of place-based branding – a location so iconic that people worldwide dream of experiencing it, often treating the city like a consumable product rather than an evolving community. But does visiting make you a New Yorker? We dive into how identity gets tied to locations, especially during our formative years, and why someone from Harlem in Nigeria will proudly claim their neighborhood rather than simply saying "I'm from New York."
Meanwhile, America seems caught in a massive rebranding effort. Unlike countries with clear brand associations – Japan with technology, France with fashion – America's identity feels increasingly contested. The traditional "land of opportunity" narrative appears to be shifting toward something more competitive and exclusionary – what we've dubbed a "get down or lay down" mentality that prioritizes existing citizens over newcomers.
Perhaps most fascinating is how America functions as a brand composed of numerous "sub-brands" – diverse cultural communities that collectively create the American experience. Yet as multicultural epicenters like New York, LA, and Atlanta face gentrification and changing demographics, we're left wondering: if these cities lose their distinctive character, what remains of the American brand?
This conversation matters because branding isn't just marketing – it's about how we define ourselves, our communities, and our shared future. Join us as we unpack the complex interplay between place, identity, and belonging in an increasingly branded world.
Thanks for tuning in to The Ad Bros Podcast! If you enjoyed the episode, don’t forget to like, subscribe, and share it with your crew.
Catch us next time for more insights and creativity, right here on The Ad Bros Podcast, powered by Kaffeine Media Network. See you soon!
Theme Music by Yirayah Garcia
I can see a guy from Harlem on some corner in Nigeria and they're saying where are you from? They're not going to say I'm from New York. They're going to say I'm from Harlem.
Speaker 2:Yeah, that is a fact.
Speaker 1:That's a fact, you're kind of trying to separate yourself and saying like Harlem is very different from Brooklyn.
Speaker 2:um yeah, uh, so we're back um what's good fellas, we back, we back. Yeah, part two of the branding conversation yeah, part two.
Speaker 3:We we are here to kind of talk about abstract, um the abstract thinking of brands and not just companies. But you know, I think, I think in this episode we're going to talk about countries, um people, personal brands a little bit, and uh, yeah, I think, and also too.
Speaker 3:You, you brought up kind of a good point during while we were pre-talking about this um, I think, um, political slogans. Uh, we won't get in too deep into all of them, but they're like. You know. There are some great political slogans that kind of just stick in your head Brand wise that no matter what is just in your head.
Speaker 3:But yeah, we'll get to that. But yeah, I just want to introduce myself, tony Stallion. One third of the Ad Bros Podcast. One sixth of the full Ad Bros. One fourth of Ad Bros New York City.
Speaker 4:I'm just a mathematics.
Speaker 3:I'm just saying.
Speaker 4:This your boy, AD director from ATL. By way of Decatur Grady baby all day here to talk about brands and nationality, and I guess my Nationality would be. I'm me and that's all that matters there you go.
Speaker 1:I like that. I like that the boy easy rose brown says finest. You already know I'm having it my way and got no complaints. You know we doing what we're supposed to do, so uh, yeah, jump right into it.
Speaker 4:Oh, yeah, I thought you was about to say something oh no, no no, you stepped down like okay, everything good, I always try to see if y'all good yeah, we just did that so when we edit it, we know where to cut it. So just keep going, just keep going leave that in there but, uh, listen, so we're, we're, we're here. Right, we're going to talk about branding from the perspective of nationality, right? This idea can certain things be a brand, like a person like a group of people like a group of people right.
Speaker 4:Can certain people be a brand? Can groups of people be a brand? Can a state be a brand? Right, can a clique of people be a brand? Can a country be a brand? Like you know, branding is a serious big thing that a lot of people are like using to tell stories, especially in the age of like social media. But let's talk about that. Like, this idea of like, can all these different groups or individuals be brands and why and why should we care and why does it matter, let's start best brand out there, new york city okay, why yeah?
Speaker 3:everyone wants to come here to. Uh, I've heard it so much, so all right, let me. Let me get into story time.
Speaker 3:So it's in his bag so so I, I moved the way I moved out of new york, uh, back in a pandemic for a job, um, and then recently he came back when, um, when I was gone multiple on multiple occasions, people were like, why would you come here from new york? Like for them, they were baffled that it was backwards for them. They were like, why the fuck would you come here from new york city? I was like I want to try something new, experience, something new. Yada, yada, yada. So fast forward.
Speaker 3:I went on a trip to new orleans last spring and you know I went to this uh, I'm not gonna name the restaurant, but I went to this. Uh, um, I had a restaurant experience. It was like a eight course meal, um, a nigerian I want to say, yeah, nigerian restaurant. Um, and it was, uh, I want to say I think it was called but like lunchroom style, where, like, they basically sit you with whoever, unless you come with somebody, they, uh, they sit you at a table with a group of people and strangers and you have, you know, conversations, talk, whatever, and so at the table, one dude at a table with a group of people and strangers, and you have conversations, talk, whatever, and so at the table.
Speaker 3:One dude at the table was from New York Brooklyn, and I was by way of New York. Everyone else had lived. No, I think one couple didn't live in New York, but they were saying how they would love to do it and everyone else lived in New York at one point in time and like at least 30 minutes of the conversation was talking about how much they love New York even though they left. So my point is New York, um, so branding is strong, I think, in. I mean there's other cities, but you know I'm repping the home team in movies.
Speaker 3:People see movies, people watch TV shows Seinfeld, you know Law and Order whatever, and they like yo, I want to experience that they treat New York like a $2 hooker and they come here and they use her for all her resources and then go back home and basically live the nostalgia of their time in New York. But my point is New York is not for everybody. I understand some people want to raise families and it's a lot of hustle, bustle and it's very expensive to live here. I understand all of those points in a realistic sense, but just if we're talking about brands and who we are, and even just on a serious sense, if you go back to the pandemic, a lot of stuff start. A lot of stuff is kind of start.
Speaker 3:If it's successful in New York, it will be adopted in other states. Which is why I was very worried about the congestion, congestion pricing thing because although that's a whole nother thing that trump shut down, but if that was very, it was successful, it made a lot of money. But my fear was like all right, they're gonna start doing it in la, they're gonna start doing it in dc, they're gonna start doing it maybe in it, maybe in Atlanta, because I mean I haven't been in Atlanta a lot but I know the traffic could be kind of crazy, and it never happened. And then, and then it would just be, and then, and then places will start to be, you know, it will start to build into like, if you don't have the money or the means to pay for this, you're basically not traveling anywhere. But yeah, like I said, during the pandemic there were things that I think New York did that was later adopted by LA and then adopted by other states. So it's like yo, if it works here, then it works anywhere.
Speaker 1:So let's take a step back. Those people you were talking about right, Are you calling them like cultural colonizers? Because you kind of got into like these people. They treat New York like a $2.
Speaker 4:I didn't realize $2 hookers or hoes I don't know what you want to call it are that resourceful.
Speaker 5:I'm just saying they're not the cleanest. They're not the cleanest, not that I would know, but I'm just saying Sorry, what was your question?
Speaker 3:Repeat that.
Speaker 1:I was just asking the question like.
Speaker 3:Oh, are they cultural colonizers.
Speaker 1:He is like that's what you're calling. No, I think I like Drake.
Speaker 3:No, no, I wouldn't even put that on him. I think they want to. I think they see all of the positives of New York and they want to experience that, which I think everyone should have that experience. But my thing is and you said this before, rose, on another podcast that I'm not going to talk about but when you come somewhere, you should take your shoes off, you should show love and help the community. Don't move in. I remember one time I was at an ex's apartment and you know she had two roommatesucasian roommates and they were living in bushwick, um close to myrtle ave, and they lived in like a studio that got um refurnished into apartments and I remember her saying like, oh man, I can't wait till that bodega turns into like a juice shop or something and it's like that's gentrification yeah, but my thing is like, don't come like I get it.
Speaker 3:Some neighbors aren't the safest, but don't come here and be like I'm going to change it. Raise the value for the people who live here, which might be nice if you have the funds and then just bounce.
Speaker 4:So this is all to say that New York is the greatest place in the world for you.
Speaker 3:I think it's one of, because I remember when we talked about states. Yes, I remember you guys said something Because here's the funny thing We'll get into Japan. Well, here's the funny thing. Oh, you're about to show.
Speaker 4:Atlanta is full of a lot of New York people.
Speaker 2:It just is A lot of. New York people leave New York and come to.
Speaker 5:New York.
Speaker 3:I'm just saying. I'm just saying that is because of finances.
Speaker 4:Yeah.
Speaker 3:Finances. Yeah, they weren't built to last. Well, it's not even just that. It's not just finances. There's a lot of colleges down there. If you had a green student pass, you should have like 30% off your rent.
Speaker 4:Yeah, I don't think it's just finances. There's a lot of people moved to Atlanta for a lot of reasons.
Speaker 3:Yeah, it's space. There's a lot, but no real talk though A lot of cats came to Atlanta for culture. That's why we cool, they came for Jack the Rapper was down there first.
Speaker 4:Yes, sir, they came for the colleges, right. I mean the AU Center was with Morehouse, Spellman, Morris Brown, Love, Morris Brown, Clark, Atlanta, Dustin Cole's alma mater. Hey, a lot of cats came there to just find enlightenment and bonding of different black people from all over the country. And you know it was Chocolate City, it was a sit-up on the come-up and you know it was kind of like it was considered the Harlem of the South at one point, right. So I know a lot of people would say that, but a lot of ATLs would never say that. But it was compared to that. But yeah, you know, I mean I feel you in your New York bag, but I can't sit here and be like, yeah, right, Tony and I'm from the A and like motherfuckers are moving there all the time and people love from Atlanta love to say, hey, Atlanta closed, no, it ain't.
Speaker 3:I seen the airport. That shit ain't closed.
Speaker 4:The airport sucks but, and I love it. It's crazy. I can talk that shit about it, but I do think it goes back to this idea again, like any and everyone can be a brand, just to jump on that point.
Speaker 3:that's my last point about New York.
Speaker 1:If you're not, from here, don't talk shit about here. Well, you know, that kind of jumps into like a lot of conversations that's happening In America Everywhere, right, everywhere. Yeah, so you have. I think what you're talking about, tony, is people. They come to New York, they live here for a few years and then they just have that privilege. Like they've been privileged to New York and all of the work that other people put in, yeah. And now it's like oh yeah, like I've done that.
Speaker 3:And you're coming with. Hopefully, most people come in with jobs. Some people come in with jobs, some people come in with dreams. You're coming as a grown adult. You've already fully formed your opinions and your ideas and you probably have money. We had to grow up and get to that point yeah, and that's a good point.
Speaker 1:Like I think we've had that conversation, I feel like a while ago we was having a conversation about like what makes a new yorker and like are you a new Yorker and I lived here for 10 years, like all that bullshit, right. Like the reality is where you came, where you grew up in, whether, if it's junior high school, in those formative years we've come kind of came to I'm going to say you and me, we came to an alignment agreement that your formative years is the expression of where you're from yeah, I know some people say you got to be born here to be a new yorker.
Speaker 3:To me I I say if you, even if you came at one, if you were raised here, like you said right formative years.
Speaker 1:Yeah yeah, you new yorker. Well, I mean okay, I'm sorry real quick, like new yorkers, don't even call ourselves new yorkers too no, we go by borough, but you do that probably when you leave and go somewhere else.
Speaker 4:It's like a way of identifying. It's like you don't say you're American in America.
Speaker 3:Every place I've been to, people will be like I'm from Brooklyn. I was just about to say that, or if they're not from Brooklyn, they're just saying they're from.
Speaker 4:Brooklyn. Well, it's like nobody from Atlanta City atl ain't like nobody says that. Yeah, like I say, I'm from either bankhead, or you from the east side or you from swat. So you know you grew up. Sometimes you identify based on the hospital you was born in, which is I heard about that.
Speaker 4:There's some wild shit hey listen, I say I'm a greater be all day, right, but that's only in atlanta and it's funny because if you're not talking, I'm talking about like branding of cities, territories and place, like that. I mean that's kind of where america is right now. Right, that's kind of where russia is, that's kind of where japan is, and if you talk about a brand and even like a sea light, new york, yeah, it has a long standing of having a brand that everybody wants to either be a part of that or experience like this idea of you can make in new york, you can make it anywhere. If you in amer america it's like now it's, you know, it's it's america first, or it's maga make it, make it great, which that came from monterey, right, but yeah, we're now basically saying that, yeah, anything in any place can be a brand, because places do have brand.
Speaker 1:I mean, that's how you do tourism, right, you can't have tourism without branding of a place yeah, I think it's also too, just like the identity Tony was speaking about, like we were just talking about New Yorkers, right, and I was saying, like no New Yorkers call themselves a New Yorker, if you go, because we kind of gravitate to our boroughs, or just like a specific popular area, right, so I can see a guy from Harlem on some some corner in nigeria and they're saying where you're from, they're not gonna say I'm from new york, I'm from harlem yeah like it.
Speaker 1:Just you're kind of, you're kind of trying to separate yourself and saying like harlem is very different from brooklyn right, although it's all new york right, or in queen. I feel like queens in in in brooklyn are kind of like cousins, but like when you think about cats, like he didn't really agree with that no, no, no, no yeah like I have a lot of family in queens and people like all the cats I know in queens.
Speaker 1:They're like oh, I got cousins in brooklyn, I'm always in brooklyn physically the, the, the land is connected right so, so, so we are we, we are brothers in our arms, kings and queens huh.
Speaker 1:Yeah, no, it's interesting that you say that, because just to evolve the conversation a little bit, oh, before we jump in, the only thing I was going to say is I kind of started off with that identity and when you're from a place that has this notoriety or people know about it, right, you kind of take that on. You're like, yeah, I'm from there, I survived that. But if you're from places like, uh, surrounding places in boston that no one knows, you're gonna say, oh, yeah, I'm like 10 minutes away from boston.
Speaker 3:like you will never say these people never say I know our, um, our chicago brothers aren't on here, but like, yeah, I met people who are like, who will say like they're from chicago but will be like an hour outside of chicago yeah, um no, I was just saying just to evolve the conversation.
Speaker 3:It's funny that you say that about like harlem, because I think I don't think america well, I, I can't speak very. I feel like a lot of americans don't say they're american when they're traveling. They'll say like their state a lot um, like, like, like, like.
Speaker 2:I guess it depends on how well known it is.
Speaker 3:but, like I've just noticed that when I was out and I was thinking we're talking about, talking about um like branding and identity, I see that a lot us being in new york, we see, I see that a lot with you know caribbean and folks and people from um african countries, like a lot, like a lot of people will be like yo, I'm from Ghana or I'm from Nigeria, or like bringing it back to Caribbean, like if you call a Jamaican Trinidadian, or a. Guyanese. Asian they're going to start arguing like what the fuck what you think.
Speaker 3:And again, I don't want to speak too much, but I feel like it's a similar thing in Asian culture as well as latino culture. It's like yo, they like yo, get it right. I'm not whatever you thought I was, I'm this and and they're very proud of it and I think right I think that's important too yeah, but it is.
Speaker 1:It's so um significant that you say that, because I feel like they're doing that to black people in amer right, like this whole like foundational black American thing. Right, it's like yo Ados.
Speaker 3:Ados.
Speaker 2:Shouts to them.
Speaker 1:Right. But then you have people who come from different places and they're saying, like no, you're African. You're like, and then you can say, well, everyone's from Africa, right, yeah. So now it's like a conversation is like oh well, they want to just put this label on you. You're saying, well, I mean, you could be whatever you want to be. Like me personally, I don't move forward saying I'm african-american, I'm uh, american or uh, I kind of relate more to foundational black, american than just saying I'm, you know, african or for some other place, but that people find discomfort in that. And it's like now they're trying to tell you about you and it's like me trying to tell you about you. Like it, it doesn't work.
Speaker 4:So, uh, I think that's just a very interesting conversation yeah, I remember, you know, taking some trip, taking a trip out to copenhagen.
Speaker 2:A little flex there, I guess um you know, whatever um you know shit.
Speaker 4:I work for, I can say what I want. Yeah, I, you know the time I spent there with Nicole. I mean they just instantly knew we was Americans, just because of how we talk, but they knew it was obviously black, but it wasn't like. You know, the first thing that they said, oh, you're American. You know, check out these Americans or whatever.
Speaker 4:But it's funny here, being back in America as African-American, you know this idea of what the brand means to me is going to be uniquely different. I mean you can say that about any brand like Ralph Lauren, nike or Apple is going to be representative. It's going to be different to people who use those products. Right, and that's like with any brand. If we're now saying that a country or a city or territory could be a brand, well, what are we looking at now in terms of like this country, like what is the brand that we're talking about? The brand now feels uniquely different than two months ago, than it is today. You can say America's brand has evolved from multiple different versions of itself from the past up until today. So what is the brand of America? I mean?
Speaker 3:I think a hot take. I say I think I think america is trying to we're. We're in a stage of rebranding. I think we're trying to brand ourselves, rebrand ourselves and trying to find an easy, identifiable kind of brand theme I think. I think similar to an ad agency. I think we're not on the same page of what that brand is. I feel like it was. It was a little bit easier in like the industrial times where we were like we're makers, you know, we made cars we had factories.
Speaker 4:We had all that um, that's when america built things yeah, it was built um, but the rebrand aspect you just mentioned is interesting. And what? Why? Why you think of rebrand, why do?
Speaker 3:people read because, because I think I think, uh, thinking outside of america, I think some countries maybe stereotypically you kind of know what their brand is. You mentioned, uh, japan as cool, like they kind of have this brand of like tech, cool, think about like china. I think china is kind of known as like hard. I want to say my, my interpretation, I don't know if they are, but like china I think kind of brands itself as like hard working, kind of discipline, a little bit.
Speaker 5:Um build my own. Yeah, build my own. Yeah, build my own because they want.
Speaker 3:They want to just kind of be their own thing it's homogenous to try and think of you know some other countries. Yeah, I mean I'm looking looking at this sculpture of the eiffel tower. You know, paris is probably like fashion food, so it's like there's certain countries that have their brands. And like, when I think about america and again I mean we're like close to it because we're here, but like I don't.
Speaker 1:I don't really know what our brand is, I think. I think america's brand now is more so, more so than anything. Is America first? Yeah Right, I think that they're trying to operate as a business.
Speaker 4:Winners.
Speaker 1:Right. So I'm trying to operate as a business. So now we're going through this. They're going through every category and, from a federal perspective, they say, oh, they're trying to cut you know, trim the fat and cut jobs.
Speaker 1:I'm not saying that that's going to work, it's not going to work. But they're trying to make it more so like a business model, versus like, oh, america is just this place, the land of the free, and you come here and you can live the American dream. And I think that they're pivoting away from that and saying, like, if you've been here and your paperwork isn't right, you need to kind of figure that thing out. We're putting the country first, uh, the people who've been here, or is here. This competition, uh, as it relates to just the people, and like illegals, like I think that they're trying to move away from this idea, from the lat, whether where we've been over the years, right, like america's been in this place, where it's like, you know, I could come in, I could set up shop, I could do my thing, and I was like well, you know, there's extra steps.
Speaker 4:Yeah, I see it as sports. America is trying to rebrand itself more like a sports team, even if you're not a great winning sports team. The one thing you don't want to come off as being a weak team team at the end of it. They want to some kind of way communicate some value prop to their. You know fans that, hey, either we're winning or not, we still a good team. We're not, we're the dominant team. We're, we're going to be a winning team. Right, I mean, I take the new york knicks as an example. You guys team for the most, whether you have a winning series or not. They brand the team to be the team of this city and you guys are going to be rocking with that team whether you win or lose, regardless. You win one fucking game all of a sudden. Now you guys are dreaming ambitions going to the final and that's how it?
Speaker 4:should be. But if you think about sports, well think about it. Nobody wants a brand to be a weak team. Nobody wants a brand like oh, we like second place. You always want a brand to be first place, and every year is an opportunity to rebrand yourself to be a better team than last year or be, the best team, whether you're not even the best team.
Speaker 3:But yeah, just to answer your question, before we were saying why would America rebrand or why do companies rebrand. Why do companies rebrand? I think usually you kind of look at your marketplace and you kind of see like hey, like how can we be relevant, be more relevant, how can we refresh our image, how can we attract more people, change negative perceptions? Those are kind of some reasons why brands or slash America would want to rebrand, like maybe they feel like hey, like, like you, like you kind of said Rose, they feel like all right, like what we were doing, we want to change that. So, like we're going to, you know, do this thing. But yeah, I think it's like you know, you want. So I think they're trying to change. I think about the rose's idea.
Speaker 4:Well, his point of view about, you know, top of mind. Right at the end of the day, a brand wants to be top of mind of any conversation that's going to be had about a certain kind of experience. I guess right now, the brand of the united states. We want to be top of mind around a certain different things ai, defense, national defense, nationality, like we want to be the top of all of that.
Speaker 4:Disruption yeah, definitely disruption, I don't know. I mean I would say that if you're not comparing this country to, I guess, china, to Russia, to certain nations in Africa, to certain European nations, I think the top of mind is that you know, america is the top. That's the brand and communication I'm getting the value from. It used to be like, yeah, you can come here to you know tony's point and you can like, if you get down with us, you can do whatever you want, you can invent the unimaginable. But I think it's different than that now. I think I think now it's more like yeah, we're the top of the world and what you're gonna do about it?
Speaker 1:yeah, right, and I and I kind of like that kind of like, I kind of bring back the point of like the disruption too, because it's like now. It's like now it seems like get down or lay down. Yeah, almost like yo. You're either down with us and if you're not down, with us right like a state property kind of uh, uh, a gangster, thuggish thing going on.
Speaker 1:It's like you get down with us or you lay down and it's like and the lay down means like all right, is your paperwork right? Like they're just trying to host, put these things out to scare people, Like these fair tactics that they're moving forward with, and it's making people think like is this the place for me? Do I belong? Because, you know, throughout America and I'm going to say specifically like New York City, there's a lot of different cultures, Like definitely that's the brand of New York.
Speaker 4:right, right, that's the brand of New York. You got Little.
Speaker 3:Italy. The melting pot, the melting pot.
Speaker 4:Right, you got Little Italy, you got Little Guyana, Like you know of get out and lay down, and now you kind of people don't feel as freely to fly those flags that they was flying before. Ah well, I think that takes us right into the third topic here around nationality and brands, because America representative, like, of a bunch of different people from different places. It's a brand of sub-brands. You look at New York it's a brand composed of a bunch of sub-brands Caribbean culture, cats from, like you know, the diaspora and you know, africa. Southern cats uh, people from different parts of the world, like the world is here in New York European, european, russian and that was representative of america right at one point like
Speaker 4:all these different groups are here in america and not even just different peoples. The sub brands could be lgbtq plus. It can be a certain type of black like america has its own sub brands, much like nike got jump man. It has converse. It has a bunch of different things. Acg is america kind of more or less looking at the sub-brands and even think about what's the value of the sub-brand it's going to take away from the, the bigger brand. Do we sunset some of these sub-brands and really think about, like the overall national brand?
Speaker 1:I think yeah I think to lean in on, I think america is forcing people to make a choice. Yeah Right, like you have to make a choice, and if it's red, white and blue, that's the flag.
Speaker 4:That's the flag. That's the national.
Speaker 1:And you know you could— English is the language. English is the language and I feel like that's where they're going and you know you can either ingratiate yourself, get down or lay down. Yeah, I think that's the flow. Get down or lay down.
Speaker 1:That's the name of this episode, but I mean, you know, and I think again, it's making people rethink their futures, or just these opportunities here, and it's like damn, like it's an extra step. So you know, it's not an easy thing and we really don't know where we're going, but although the sign, a lot of signs, are there.
Speaker 3:That's your take, I'm good, you're good I mean I think you nailed it. That's why I don't want to, I don't want to pound, uh, jump on it, because I think, yeah, I think exactly what you said. It's kind of what's going on, but we'll kind of see. I mean, sure, it's only been a month and a half for the new administration, so we'll see how things kind of roll out.
Speaker 2:But I actually think it's been longer than a month, though.
Speaker 4:This has kind of been the american story for a long time. I just think it's more overt now. Right, it's always been like it's cool, these sub brands are here.
Speaker 1:You know you're visiting, but you know you don't really live but I think that also takes away from the people, Like I think that takes away from America, though, Like the sub-brands. I agree with that Right.
Speaker 4:Because that's what makes everybody.
Speaker 1:That's what makes this country where it is. So I'm going to tell you, the reality is like I enjoy going to certain pockets in New York and I can enjoy a little Italy. I enjoy going to Little Guyana and trying the foods and the different you know, just the different coaches. What about Benson Hurst the Hurst? I haven't been there in a while, but I'm saying, I think that you know that idea that fusion of, just like you know, we could come here and we can. We can come here and we can bring what.
Speaker 1:We can intermingle Right, right, right, we can intermingle and now it's like it's just bringing a halt to the conversations, like, wait, I got other priorities, now I gotta you know, maybe not me, like maybe not that person from a different place, but maybe someone's family like it's right.
Speaker 4:You know, I mean it's funny because you look at um, new york, you can probably argue new orleans, maybe atlanta dc.
Speaker 4:These are multicultural epicenters, right, you know Chicago to a certain degree, definitely LA. If those are representative of what America is and they're more or less either coming upon a certain sense of tension or changing, if they kind of change, then that almost says that well, if we're going to get rid of these sub-brands, is that well, if we're going to get rid of these sub-brands of a certain experience of this country, then if those cities get compromised, like what's kind of happening now with New York well, gentrification, and even like this immigrant I don't even want to call it a crisis, but you know that's what's going on then what does this represent going forward? I don't know, none of us have answers here with that, but I do think there's something to look at. If new york can't stay new york, if la can't stay la, if these countries, these these different little cultural outlets just don't stay who they are, then what does it says about the country the next 10, 20, 30 years?
Speaker 3:I mean, I think those play, I think new york la. I think, uh, what's it saying? Game stays the same, just the players change. I think New York is always going to be New. York. I think LA is always going to be LA, Same thing with Atlanta. It's just going to be the people. They're going to swap out the characters.
Speaker 3:There's going to be the same movie you know, but I think, just to jump on your point point, I don't want to say sauce but, like a lot of these places, fabric, yeah, I guess fabric's a good way, or or seasoning, however you want to put it. But when you start to lose some of these sub brands in these places, there's a lot of um, just cool that leaves. So it's just like. I think I think it'll be interesting to see, like, like, as these places develop and as these sub-brands and subcultures kind of leave the cities, like what will happen, um, and how these places will will feel like. Obviously, I think if you grew up in these places, you'll keep that nostalgia and that feeling alive amongst the people, you know, but the people who are coming in will never experience that, you know.
Speaker 4:But yeah, I guess we can wrap it. Man, wrap that up. Yeah, we good, yeah, yeah, yeah, all right, that was good.
Speaker 1:So another legendary episode. I feel like we covered a lot of ground, but you know, appreciate you all tuning in on another edition of Ad Bros and, like you know, you know appreciate you all tuning in another edition of ad bros and, like you know, you know how it goes?
Speaker 3:uh, I don't know, I got my own shit.
Speaker 1:Oh no, soft talk when it comes to telling the truth, there you go.
Speaker 5:Peace, people peace thanks for tuning in to the ad bros podcast. If you enjoyed the episode, don't forget to like, subscribe and share with your crew. Catch us next time for more insights and creativity, only on the Ad Bros Podcast, powered by Caffeine.
Speaker 2:Media.
Speaker 5:Network.