ScaleApp Podcasts with Prof Dan Isenberg
ScaleApp is chock full of content and interviews with successful scalers that will help you grow your company better. DO NOT LISTEN IF YOU ARE A STARTUP: ScaleApp is for growing ventures, not starting them. (But if you are a startup with serious growth aspirations, ScaleApp IS for you).
ScaleApp Podcasts with Prof Dan Isenberg
Episode 4 - UENI - Kick the freemium habit to Scale Up
UENI is more than a web-site builder - UENI is a strategic partner to small businesses wanting to grow bigger. Ten years after founding and $30 million raised, UENI is fast becoming a major player in helping SMEs increase their business activity through increased online presence and more effective digital-supported services. With 45,000 subscription customers UENI has amazing numbers - low acquisition costs, high margins, 40-50% conversion rates (WTF!?!?) from single pay to long term subscription.
Listen in on how Christine and Anh (a married couple who had two children while growing UENI) have finally found a sweet spot with small businesses in the US and UK. Looking forward, UENI's new partnerships with Walmart and other major players will be driving them from $10 million to $100 million ARR and beyond.
Favorite quotes:
- "Never go to a fremium model."
- "Cost, cost, cost - you need to drive down and manage your costs."
- "Choose an easier market than small business owners! I would never have entered it knowing what I know today." (And aspiring competitors - stay out!)