ScaleApp Podcasts with Prof Dan Isenberg
ScaleApp is chock full of content and interviews with successful scalers that will help you grow your company better. DO NOT LISTEN IF YOU ARE A STARTUP: ScaleApp is for growing ventures, not starting them. (But if you are a startup with serious growth aspirations, ScaleApp IS for you).
ScaleApp Podcasts with Prof Dan Isenberg
Episode 6 - When product-market fit kicks in. With Nick Mo, CEO/co-founder, Ridge Security, An AI-Cyber security venture
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Professor Daniel Isenberg
Ridge Security is a pioneer in the new field of "penetration testing," using AI to generate offensive security for increasingly large enterprise customers. Founded in 2020 by Nick Mo and Lydia Zhang, Ridge is already generating "millions" in revenues. Originally from China, Nick and Lydia have extensive tech backgrounds at Cisco, and led Hillstone Networks from startup to NASDAQ. VC backers include TSVC (Zoom, Carta), and Oakseed.
Highlights:
- Learn how this hard core data engineer learned how to be a great salesman.
- "You need to really listen to customers' feedback, especially what they don't like. Keep doing that..."
- "Customers don't buy what you think is the best product. They buy what they need, and what they need is sometimes surprising."
- Sales cycles with enterprise customers in Mexico and other similar markets are much shorter because they are used to using products from outside their own markets.