Episode 8 - Amazon and Ikea love Wify - Post-purchase service for big-brand sales in India

Vikram Sharma and Deepanshu Goel founded Wify in 2020 to solve a big e-commerce and in-store pain point facing the Ikeas and Amazons of the 1 billion plus population - Not used to self-assembling and self-installing furniture and appliances at home, Indian consumers simply bought less. Building on their experience in larger companies, Vikram and Deepanshu built a tech platform to connect consumers, brands, and their army of Wify-trained professionals. Today Wify seamlessly connects all three, increasing brand sales, customer satisfaction, and creating skill-development and career paths (and income) for previously low-skilled people.

WIth just $6 million in angel and VC financing, Wify will be scaling 10x in the coming 3-5 years, growing from 3000 to 30000 professionals and from $6 million to - well you can do the math.

Notables:

• "Do it faster, sooner. Don't wait to get it so perfect."
• Most of the world is NOT a DIY world, and although the Indian market is huge, they anticipate expaning to Africa, Latin America and other markets.
• India, once conservative and venture-leary, is changing, and it is easier to recruit top talent, raise capital, and generate shareholder liquidity.