ScaleApp Podcasts with Prof Dan Isenberg
Episode #13 - Sunbit - How Sunbit Creates Massive Value for all its Stakeholders - Arad Levertov and Tal Riesenfeld
Jun 18, 2025
Professor Daniel Isenberg
Episode 13 taped on Friday the 13th! How lucky can you get?
There is so much I find exciting about Sunbit - talking with co-founders Arad Levertov and Tal Riesenfeld is like a huge smorgasboard of interesting topics.
Just a few words about their strategy here but you have GOT to listen to how they explain in their own words how they have grown beyond $300 million and achieved profitability. (Disclosure - I am an early investor)
- Blue ocean - when everyone (think Klarna, Affirm, PayPal) goes to online and e-commerce, you go to bricks and mortar retail
- Value - Add value to everyone - buyers, sellers, and partners
- Focus - Initially, laser focus to capture ONE market segment for which you add compelling value (auto repair)
- Expand - Learn how to make that work and expand to other segments with similar characteristics (dental, eye wear)
- Transparency - Maintain utter transparency to buyers, merchants, and partners and make that part of your value proposition
Enjoy - if you like, then share with your friends and on your media!
Dan