ScaleApp Podcasts with Prof Dan Isenberg

Episode #30 - Sahar Hashemi "Two-Time Scaler" - Coffee Republic and Skinny Candy (UK)

Professor Daniel Isenberg

From Immigrant Teen to Scale Up Pioneer: The Sahar Hashemi Story

What does it take to build one of the UK’s fastest-growing retail brands, lose it, rebuild yourself, and then reinvent entrepreneurship for an entire generation of women founders? In this episode, I sit down with Sahar Hashemi OBE, co-founder of Coffee Republic and Skinny Candy, and founder of the movement Buy Women Built.

Sahar’s journey is a masterclass in how entrepreneurial culture is born, how it dies, and how to protect it as you scale. She shares moving reflections on immigrating to the UK at age 12, how her parents instilled “evidence-based self-belief,” and why being a frustrated customer has always been her superpower.

From a single London coffee bar to 110 stores, Coffee Republic scaled at breakneck speed — only to lose its soul as “the grown-ups” took over. Sahar describes, with rare honesty, how bureaucracy can slowly extinguish customer focus, what she learned from watching her own company collapse eight years after she left, and why founders must fight to preserve agility, instinct, and scrappiness.


Key Themes
•Evidence-based self-belief: why childhood pushes create adult resilience.
•Scaling culture: how processes, titles, and silos quietly kill innovation.
•Founder relevance: the outdated belief that entrepreneurs have a “sell-by date.”
•Customer intimacy: the founder’s instinct as a strategic asset, not a liability.
•Women entrepreneurs: why empathy, resourcefulness, and personal problem-solving make women natural founders.
•Leaping before you feel ready: Sahar’s enduring motto for starting anything new.

Favorite Quotes
•“Self-belief is evidence-based — you build it by doing difficult things.”
•“A startup culture can quickly put on a corporate mask.”
•“Back then they thought passion was flaky — today every big company wants it.”
•“Women start businesses from personal need — and that’s where many great ideas come from.”
•“Leap and the net will appear.”

🎧 Listen to the full conversation: https://scaleapp.buzzsprout.com