The Baked Sale Sessions

A Very Special Episode with Alibi!

Adrian Ashby Season 1 Episode 32

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0:00 | 56:52

Email Adrian at... bakedsalesesh@gmail.com

Adrian gets to sesh with Marianne Cursetjee, the founder of Alibi.Co which is an Oregon-based, woman-owned brand that brings West Coast craft to East Coast energy—blending laid-back vibes with high standards. Marianne breaks down the differences between the Oregon and New York markets, their concept. Alibi is intentionally designed to be a brand for everyone rather than targeting a niche demographic, focusing on the experience of finding one's "alibi"

Adrian and Marianne both agree that an educational approach to consumers is one that includes more creative and accessible ways to educate consumers on terpenes and complex cannabis concepts 

We get into Marianne's personal journey, reflecting on her cancer diagnosis which led to the introduction to the plant by their close friend. Speaking openly about cannabis use to destigmatize the plant normalizes cannabis through shared experience provides hope and validation to others. 

Marianne Cursetjee directs listeners to their website, alibi.ca, and Instagram handle, alibi.ny, for those interested in learning more about the brand 

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The Baked Sale Sessions are recorded live in NYC