Everything Entrepreneurship With Kyle Jerome Carter
For working professionals building real businesses in real life.
Everyone says do the work, but nobody tells you what to do when life gets in the way.
This podcast is your system for consistency, clarity, and execution.
No hype. No fluff. Just real strategy for ambitious employees, skilled professionals, and growth-minded leaders who are building their business before the sun’s up, after work, and in between meetings.
Each episode is part perspective shift, part practical breakdown, giving you the roadmap to build momentum, master your 5-9, and turn your paycheck into a launchpad.
Whether you’re building your first income stream, preparing for the right way to exit your 9-5, or just tired of feeling stuck, this is your rhythm for real results.
Hosted by Kyle Jerome Carter - Marketing Strategist, Business Educator, and founder of Everything Entrepreneurship and SVSM.
Everything Entrepreneurship With Kyle Jerome Carter
Campaigns Beat Content: How Big Businesses Launch Real Marketing Campaigns
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Most business owners think “posting a few times” is a campaign, then they call it a failure when nothing changes.
In this episode, I break down why campaigns beat content, why big brands win with campaigns while small businesses post and hope, and what a real campaign actually looks like in plain language. I walk you through the difference between a moment and a sequence, why repetition is the real advantage, and how to build a campaign around one product or service without needing a huge budget.
I also give you a full example campaign breakdown, then I translate it for the entrepreneurial employee building while still working a 9 to 5. Same rules, scaled to real life.
Timestamps:
00:00 Cold open, campaign myths
00:39 Intro and what you’re getting today
01:55 The truth, why posting fails
04:13 What a campaign actually is
09:17 Full campaign example breakdown
20:39 How to run campaigns with a 9 to 5
27:53 Pulse, what I’m up to
30:21 Final reminder and close
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