Tell Me About It

I Fired a Client After 4 Years (And Everything Changed)

Cait Muir Episode 14

What happens when a loyal, lovely client just stops showing up energetically… but keeps paying you anyway?

This week on Tell Me About It, I’m sharing the real story of why I fired a long-term coaching client.

Not because she did anything wrong - but because something vital was missing: energy, action, and alignment.

The crazy thing is, within DAYS of letting her go, two new, highly aligned clients signed up (with no marketing involved).

Coincidence? I think the f*ck not.

In this episode, we’re talking about:

✅ How to know when it’s time to fire a client
✅ Energetic alignment in business and why it matters
✅ Letting go of clients with love, clarity, and integrity
✅ Why holding onto the wrong people is blocking your growth
✅ How to have tough client break-up conversations
✅ The real cost of tolerating toxic or checked-out clients
✅ How to make space for your dream clients in 2026

Key moments:


00:01:00 The Four Year Breakup
00:04:40 Energy Shift After Letting Go
00:06:20 The Wardrobe Principle
00:09:00 Firing Toxic Clients
00:12:00 Having The Conversation
00:15:00 Overcoming Fear of Letting Go
00:17:00 Scarcity Mindset Trap
00:19:00 Audit Your Client Roster

Listen now and discover how clearing the old creates space for opportunities that actually light you up.

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👉Find out more about how we can work together:

https://iconiccoaching.com.au/coaching/

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👉Here’s how to connect:

https://www.instagram.com/tellmeaboutit__podcast
https://iconiccoaching.com.au