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The Future of Tech
"The Future of Tech" explores how technology transforms businesses and industries, from AI and automation to digital innovation. Experts from commercial, government, and non-profit sectors share insights on trends, challenges, and future strategies. Hosted by Sander Dales, the podcast delivers real-world examples and expert perspectives—from disruptive startups to major industry shifts. Whether you're a leader, entrepreneur, or tech enthusiast, this podcast offers inspiration and practical takeaways to stay ahead in a rapidly evolving world!
The Future of Tech
"Traditional Marketing Is Dead" with Aleta Verrips
In this episode, we sit down with Aleta Verrips, B2B Marketing Strategist at Red Panda Works, to explore the seismic shifts happening in B2B marketing. From the fall of gated content and MQLs to the rise of AI-driven tools and “dark funnel” strategies, Aleta shares how her team is staying ahead in an era where value and trust matter more than ever.
What happens when traditional lead generation stops working? How do you measure success in a privacy-first, low-data world? Aleta delivers fresh insights and actionable advice for any marketer looking to survive—and thrive—in the future of tech-driven marketing.
What You’ll Learn:
✅ Why traditional marketing tactics are failing—and what works instead
✅ How to build visibility and trust without spamming your audience
✅ The power of repurposing content and AI tools for scale
✅ How Red Panda Works embraces innovation through Smart Sessions and tooling culture
✅ Critical skills for marketers entering the “dark funnel” era
Timestamps:
00:00 Intro
00:40 Navigating the Evolving B2B Marketing Landscape
05:21 The Importance of Value in Marketing
10:10 Adapting to AI and Automation in Marketing
15:20 The Future of Search: AI vs. Google
20:24 Strategies for Staying Ahead in Marketing
25:12 Innovations in Marketing Technology
30:40 Essential Skills for Modern Marketers
35:53 Successful Campaigns: A Case Study
39:18 Advice for C-Level Executives and Future Marketers
About The Future of Tech Podcast:
The Future of Tech Podcast brings you deep-dive conversations with top industry leaders, innovators, and entrepreneurs shaping the future of technology. We explore cutting-edge trends, challenges, and opportunities impacting businesses worldwide.
Join the Future of Tech Podcast!
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Thank you for listening to “Traditional Marketing Is Dead” with Aleta Verrips | Future of Tech Podcast
Connect with Aleta Verrips if you are looking for more information:
🔗 LinkedIn: https://www.linkedin.com/in/aletaverrips/
🔗 Website: hhttps://www.redpanda.works/
Follow me for more tech insights:
🔗 LinkedIn: https://www.linkedin.com/in/sdales
Relevant Tags:
#B2BMarketing #FutureOfTech #AletaVerrips #MarketingInnovation #DigitalMarketing #AIInMarketing #DarkFunnel #ContentStrategy #RedPandaWorks #MarketingTrends #Automation #ModernMarketing
