Boardroom Uncovered
Boardroom Uncovered is an interview series where City AM's UK editor and host Jon Robinson sits down with the biggest bosses in the UK to find out what makes them tick.
Each Boardroom Uncovered episode seeks to reveal the personality of the business leader being interviewed – beyond the carefully crafted quotes contained in press releases of updates to the London Stock Exchange.
Conversations delve into what it's actually like to lead a company that's known in every household across the UK, the pressure that brings and how the leader is able to stay at the top.
Tune in for career advice, business insights, storytelling, laughs and more.
Boardroom Uncovered
13. How George Clooney and The Muppets helped transform a business | Warbutons
The boss of Warburtons has said the bakery giant would not be where it is today without the help of Hollywood A-listers Samuel L Jackson, George Clooney, Robert De Niro, Sylvester Stallone – and The Muppets.
Chairman Jonathan Warburton, part of the fifth generation of the family to lead the Bolton business, has seen the firm's finances transformed by the use of film stars in their adverts in recent years.
The tactic, which has come at a hefty financial price, seems to have paid off in spades with Warburtons being elevated to a truly household name and its sales and profit surging.
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Boardroom Uncovered is also available in video format as well.