How One BSP Built a Caseload Through TikTok, with Brendan Jamieson (Ep 54)

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Brendan Jamieson, a Behaviour Support Practitioner who is quickly becoming known for helping young people who are struggling with school refusal, overwhelm, aggression, and complex behaviours.

But this conversation is about much more than behaviour support.

Brendan shares how he went from working in schools as a teacher and guidance officer to building his own BSP business in just over 12 months. Along the way, he started experimenting with something most NDIS providers are still ignoring completely: social media that actually helps people.

Instead of making polished “sales” content, Brendan started creating practical videos for parents on TikTok, YouTube, and Facebook. Videos about school refusal, distress, neurodivergence, aggression, emotional overwhelm, and what families can actually do when life feels completely stuck.

And something unexpected happened.

Parents started reaching out. Referrals started growing. Work started coming directly through his content. Not because he was trying to “market” himself, but because people could genuinely see he cared and knew what he was talking about

Michael and Brendan also unpack:

• Why there is such a disconnect between schools and the NDIS
• What Behaviour Support Practitioners really do behind the scenes
• Why most providers are holding back their expertise online
• How LinkedIn works differently from every other platform
• Why your competitors can actually become your strongest allies
• The danger of trying to help everyone all the time
• And how to build multiple income streams so your future is not fully dependent on the NDIS

There is also a really honest discussion about business, family life, seasons of grinding, and learning how to say no without feeling guilty.

If you are an NDIS provider, allied health professional, or someone trying to grow a business while still genuinely helping people, this episode is packed with practical insight.

Connect with Brendan:
🌐 https://theguidedpath.com.au

🔗 LinkedIn: Brendan Jamieson - https://www.linkedin.com/in/brendanjamieson-theguidedpath/
📱 TikTok, Facebook & YouTube: The Guided Path

If you are trying to build something meaningful in the NDIS space without losing yourself in the process, this conversation is worth your time.

#NDIS #BehaviourSupport #NDISProviders #AlliedHealth #TikTokMarketing #NDISGrowth

Transcript

SPEAKER_01 0:06

Welcome to the podcast. I'm really delighted to introduce you to Brendan Jemison. He is one of the smartest BSPs I've met. He's also one of the quickest people I've seen to build a business and to be willing to run experiments on what works and what doesn't, which is what's brought him to where he is. Brendan, why on earth would someone like you want to be a BSP who spends their life helping people who life is not on track for them? Life is hard. They're not easy to help. What brought you to this spot?

SPEAKER_00 0:31

Well, I guess if you want to be helping people, BSP's the perfect place to start. Uh I guess my my work is definitely around supporting young people, school age kids. BSP is, I guess, just foundational of making changes in their lives. Um, anyone that's out there that does have that passion, I do think BSP is perfect place for them.

SPEAKER_01 0:52

Love it. So BSP is a behaviour support practitioner, and the bottom line is what you do is you help kids who are completely stuck in life to come up with a plan with them and their family and you and the NDIS, if that's involved, for how they're going to go from feeling stuck to actually being able to make it to school, to being able to stay in school, to being able to later on get a job. And a lot of work goes on behind the scenes, and you charge accordingly for that. You know, a a lot of times people think a behaviour support practitioners, they just write reports.

SPEAKER_00 1:19

What do they really do? Well, it's definitely looking for the why and the behaviour. So what what the behavior's trying to communicate. So once you've identified the why, it's then looking at how can we make it so they don't have to communicate in the same way any longer, especially if you've got some pretty serious behaviors of concern when there's risk and harm and and those types of things that's happening. Yeah, it's definitely finding ways to find solutions that you're reducing those those behaviours. And my real passion's just around, obviously, from a behavior sport frame framework to be able to find ways in all environments, so not just home, not just school. Something that actually works across all environments. Um consistency.

SPEAKER_01 2:03

Yeah, got it. Okay. The the magic of what you do is that it works and it helps people. You've also grown your your BSP work very quickly, basically just by being good at things and by being willing to take on people who others are like, oh no, I don't have that skill set, but you just do have that skill set. I guess what are some of the things that support coordinators don't understand about behavior support practitioners? Or what are some of the things that parents don't understand about their own kids that you help them with? Or what are some of the things that the rest of us can learn about how to get the right help for kids or teens or young adults when things are just off the planet? What do we need to know?

SPEAKER_00 2:37

I guess a lot of the people I'm talking to at the moment uh are in agreement. There's definitely a disconnect between in the US world and what's happening in schools. When I talk to Allied Health, they're like, well, I just can't get access to school, I can't get the school to communicate with me, the collaboration falls down. And when it comes to the schools, they're obviously looking for answers. They're finding really complex situations. I work with a lot of young people where they're school refusing, they're not attending at all, or if they are attending, things aren't going so well. So there's suspensions, there's complete overwhelm. Sometimes they're looking at exclusions, which Yeah, really not good situations. So finding ways for it all to mesh. There's some really good resources in schools. There's a hell of a lot that the NDIS space can actually provide. There's there's a lot of things that can definitely mesh together, and when they are meshing together, it works really well. But often it isn't at the moment, and that's where my background, the fact that I I have spent so long in schools, just putting those two together, that's where I can have some real wins.

SPEAKER_01 3:40

I think that's fantastic. And the other thing that I find remarkable about the work that you do, well, firstly, most BSPs are pretty behavior support practitioners are pretty amazing people. Otherwise, why would they be doing it? Appreciate Santa. Yeah, it's the truth. But secondly, you really know your stuff because you were a school teacher and then you were a guidance officer in schools, you know, like helping kids who are having tough times. And now you're a behavior support practitioner, and I can see that you create resources that no one else I know actually creates. So I work for like a lot of different people. None of them have have hit the mark on TikTok. You on TikTok are just going crazy. Like people love you, and you get a whole bunch of your work through TikTok. And I find that baffling because every other BSP I talk to, behavior support practitioner, they're getting their work through support coordinators or through, you know, whatever they're getting their work. Whereas here you are on TikTok making helpful resources for parents, and then work just comes to you that way, which is remarkable. How did that happen? What did you learn along the way? What can other NDIS providers learn from this? So that why why am I not using TikTok? That sort of stuff.

SPEAKER_00 4:42

Yeah, I guess and so I I've tried a whole heap of platforms. Uh YouTube was where I definitely started. TikTok really wasn't where I was looking to start off with. It was just, oh, I'll just throw some things on there and see what happens. And I'm still kind of doing that, to be honest. It's very good, the algorithm at targeting people, even with not a not a big audience. It definitely finds people locally. Like I find YouTube is really scattergun. I've got a really big US audience, I guess, percentage-wise. TikTok definitely seems to find people really well. Uh I don't know, they've uh something that that company has done that isn't necessarily the same as what the other the other big platforms are doing. But it definitely it brings in all sorts of viewers. Uh it's I wouldn't say it's completely straightforward because I definitely find a lot of families that maybe aren't looking for BSP, they're looking for just the other helpful videos that I've been putting on there. So it is working through some of that with those families and yeah, just being generally helpful and hopefully a bit of karma, you be helpful, good things come your way.

SPEAKER_01 5:46

Yeah, well, obviously. I mean, I don't know anyone else who gets their their caseload through TikTok. This is crazy. Like, wonderful level crazy. So, what sort of videos do you create for people? Are you creating like one minute video on how to do this or a 10-minute video on how to get your kid to school when he he won't go to school? Like, what are the sort of things that you create videos for? And the reason I ask is because everyone listening, we're all thinking, okay, what should I be doing if I was to be a bit more creative with my videos?

SPEAKER_00 6:10

Well, generally around supporting parents. It's been the um I guess the basis of what I've done. I'm looking at supporting young people and neurodivergent, maybe intellectual disability, supporting behaviors around that. And with a real school focus, because that has been, I mean, using my experience, my knowledge in that space, uh, supporting school refusals, supporting school distress, but breaking down a lot of those complex behaviors that that the parents are working through, whether it's aggression, whether it's breaking things, whether it's the yelling, the swearing, all those types of all those different behaviours of concern. Just providing helpful videos on that. Um initially I didn't really have a a real plan. Um it was more just let's provide assistance, try and help parents have I guess a bit of a mission to help as many parents as possible for free, aside from my BSP work, and somehow they're starting to intertwine.

SPEAKER_01 7:07

Goodness me, this is fantastic. Okay, now I can see why your videos would be a lot more interesting than say a plan manager's videos. You know what I mean? Like there's definitely a lot in what you do that is is very engaging. People want to know, oh my goodness, what happened next? You know, I I can see that, that makes sense. And then you've also really started to people are starting to know you now on LinkedIn who never knew you. How are you using LinkedIn? Because people who are listening to this, they're like, I use LinkedIn, but I'm not getting work from it. You know, that they'll be thinking along that lines. Whereas I know you're gonna get work from LinkedIn because one, you you've got the skill set, you're in a two, you're in a beautiful niche of I don't know how many other BSPs who are ex-school teachers who are just good at getting kids who will not go to school back into school, but also you've been experimenting with LinkedIn, you've got really interesting content, and you're happy to chat with people on LinkedIn. What are you doing with LinkedIn that's working for you or that you're experimenting with to try and find ways to make LinkedIn work for you?

SPEAKER_00 8:00

Well, I've definitely, and it's probably been through conversations with other people because I didn't come to LinkedIn with this knowledge, that's for certain. When you're on Facebook, YouTube, TikTok, it is posting ghosts. Like, yeah, there's still comments and those types of things, but you're just posting content. The uh the thing that I'm finding with LinkedIn is it's really not about that, it's really not about the posts, it's it's about the people. So it is. Yeah, you might comment on someone's post or they might see your post, but then it's the message, like the actual connection, the building a real relationship. And there's some really amazing people I've been talking to off the platform, and that is like it's starting from LinkedIn, but it's then becoming real life, real life connection, real life relationships. That's that's definitely different to the other platforms for sure. And yeah, it's definitely a direction that I like. I'm still pretty new to LinkedIn. It's definitely a direction that I'm looking to just do more of. Like uh I've spent a lot of my time on just being helpful to parents. I'm definitely more looking to yeah, how do I build those relationships, spend the my time on being helpful to other professionals, and it's obviously a two-way street.

SPEAKER_01 9:12

It'll pay off. That's right. If you've helped them, they're gonna help you because they're gonna know that you're helpful. And I know you're helpful because you've you you've been linking out with a whole stack of people who who I know really need to meet you. What I love about LinkedIn is it's like a cafe. In a cafe, if you're waiting around for your coffee, you'll say hello to someone. Other platforms generally are look at me, I'm so awesome. LinkedIn's more like, oh, look at you. What do you need at handwith? How can I help? I've got five minutes. You know, so I'm very excited for you. And then something else that you were telling me off air was that you've realized most of your competitors are actually not competitors. Like, not many people in many industries think like this, but I can see that some of your biggest advocates are actually going to be your competitors. Tell us about that. How did you go from everyone's my competitor to actually I want to have lunch with my competitor?

SPEAKER_00 9:59

How'd that happen? Well, it's just yeah, I guess a different way of thinking that they my initial thoughts were they wouldn't want to speak to me. That they'll want to keep me at arm's length, especially the ones that are established and been for here for a while. I'm about 12 months in at this point of recording. Um yeah, I thought it would be more them not wanting to um share the secrets and the the secret source and all those type of things, what's working and and share connections as well. But like I've been really blown away the types of especially other directors that I'm meeting that, yeah, they're just there to be helpful. Yeah, of course, everyone's running a business and bottom line is important, but sometimes people are just willing to just be really helpful when there's no real other reason. It's just like, well, yeah, and that's just the kind of people that I'm meeting. But there is also people that I'm finding maybe a reaching capacity and just can't service whoever's coming to it to them. Um, and that's me as well. Um, yeah, so it's looking for the right people, trying to find people that you can connect with, you can build a relationship that you know, yep, that person is a great person. If I've got a parent or a family that are looking for that type of support, this person's your they're your person, they're your go-to.

SPEAKER_01 11:14

I love it. So what what I'm hearing here, and what everyone else is hearing as well, is that most people in the world have this scarcity mindset of there's not enough work, so I have to hoard the work that's available. Most of Allied Health, uh also for a lot of areas of EndoS, there's plenty of work. It's are they the right fit for you? Now, the first thing is you must have a niche. If you don't have a niche, well, nothing's the right fit for you. Your niche is very clear, it's young people who are having a really hard time, particularly around school. And then when when you're helping people on LinkedIn or vice versa, there's people who like you and I will help anyone if it takes like three minutes. But then we'll sort of sit back and test and measure. Did that person then would were they responsive? Did they say thank you? Did they then connect you with someone else that you know it's say if you've connected someone with a bunch of people, have they gone and done the same for you? Is it reciprocal or is it a one-way street? So I guess there's it's like dating, really. It's that temporary sort of sussing people out. And I might have say 7,000 connections on LinkedIn, but of those 7,000, there'd be 500 people in there who I would say are allies, who I would refer to, or I would send people to or who I would somehow link up. Okay. So when you've when you first start, you're like you're putting time in and it comes back to you, but not from everyone, but on average, it comes back to you way, way more that than you put in. And then it's also interesting you said your competitors have been happy to help. Like we can almost sort of reject ourselves and stop like assume that we'll be rejected, so not put it out there. You know, like how did you bust through that? Because I think probably 80% of people on LinkedIn are still living in the realm of, oh, I won't ask Brendan for a hand with this because he won't respond. Like, how did you bust through that?

SPEAKER_00 12:49

Well, I guess it's been just taking meetings where um not coming with predetermined outcomes for the meeting. Like there's been just meetings where they've just gone a completely different tangent to, well, okay, I wasn't expecting that at all. That's the honest my honest take has been just going open and there's people that will talk about, as you say, coffee and cake. Let's catch up. And it's just like, yeah, just it does take time and and that is I guess the making time for that is sometimes a challenge, but what comes from that can be just well truly worth it. So yeah, it's just the the conversations have gone in a direction that I just haven't planned, to be honest.

SPEAKER_01 13:34

I love that. And I guess for people listening, if you want to have that sort of success on LinkedIn, we do put have to put a few boundaries around it. So the first thing is if I have a meeting with someone who I don't know very well on LinkedIn, it's a 15-minute meeting maximum. You know, like unless I unless I can see, wow, this person's like a real giver or there's someone who's helping or whatever. So those meetings, those coffees and cakes are always short for me. And also they're only going to be on Zoom. I am not driving halfway across the city to meet with someone. That's not happening. Okay. I'm at my desk, like, welcome to my room. Hello, lovely to see you. How can I help? Great. 15 minutes. If you can't work out what someone needs in 15 minutes, we've got a bigger problem. And then the other thing is who we say yes to for those coffee and cakes, you know, on Zoom or whatever. There's no purpose in me having a coffee and cake with someone who's a business development manager for a SIL. Okay, that would be a ludicrous waste of my life because that person has no capacity, no authority to say yes or or to somehow say yes to anything that I sell. So for me, if someone's a director, oh, I'm delighted to chat with them because they'll either know other directors who are going to want my services or maybe they want my services, but they're living at director level, which is my target market. And so I guess for you as a BSP, you're you're working out, well, where's your target market? Where are you willing to be generous with your time as opposed to just solve someone's problem and move on? What are you finding as as basically a one-person show at this point? Obviously, it won't be long before you're a five-person show, but what are you finding as a one-person show seems to be the sweet spot of the right people to connect with on LinkedIn?

SPEAKER_00 15:05

It's actually been surprising. There's people, there's been meetings I've walked into and virtually, where I've thought, uh no, I'm probably not going to get much from this, but I'm just going to be nice. And but it's gone a direction that there has been other people they've connected me with, or there has been just general conversations about their business, that that type of thing. There has been just learnings from their work, even if they're not business owned, even if they're not directors. So it has been pretty random, like to be honest. Uh yeah, but certainly there's uh there's connections that reach out and I know what they're gonna sell before they're going to, before we talk, and I don't actually need that. Well, yeah, those are the ones that I'm like, is that a really good use of time? Yeah. Um so to be honest, yeah, it's been a little bit tricky to work out exactly who. And but I am at the point now where I'm like, I just need to be committing to. This is the amount of time I've got. Let's just work through. And some of those are gonna be amazing meetings, some of them there might be just one or two things. Um, I might be just helping them, yeah, but still that's a win.

SPEAKER_01 16:13

Yeah, that that is true. And it's interesting how the people who are who to be on to send me my work on LinkedIn are very different from the people who send you your work. But I'm also seeing that you're still in the experimenting stage. Like, like we still haven't nailed who it is who's the most helpful to you. I know you're helpful to others. I guess the difference is when you know who is most helpful to you, they're the people you have the 15-minute catch-up with, as opposed to the person who, well, whoops, how do I find myself in this spot? It's a five-minute thing. I'll still link them up with people, I'll still help them. But so I guess the question for you would be, Brendan, you're growing quickly, and you're growing basically by creating helpful content direct to parents, and you're also connecting other people with what they need and also advising them what sort of behavior support practitioner do you need for a 13-year-old boy who won't go to school versus you know a 25-year-old young lady with on the spectrum who's who's lacking confidence and anxious. I guess what I what I see in front of you is so many opportunities. Most people aren't doing what you're doing though. They're only thinking NDIS world, which is fine while NDIS is being kind to them. Right now, NDIS is being quite kind to Allied Health. I don't think in a year from now it's going to be like that, but we'll find out. I hope I'm wrong. What are you doing to sort of like as a placeholder to be keeping a few little things open that are non-NDIS sources of work in case that day comes where NDIS is no longer a good friend of BSPs?

SPEAKER_00 17:29

Well, the I definitely get a real flow of parents that come and sometimes they just don't have a clue what they're needing or what is in their plan or understanding their plan. So I definitely have a lot of families that probably do need what I well, they do need what I'm offering, but it's just not through NDIS. So those are ones that I'm working with privately. There are also ones that it is about, right, well, how can I help in this area, point you towards and they might might need OT, they might need other allied health, they might have things that are actually funded in their plans. So I might be able to do just give them advice as to how to get things moving at school, how to advocate, how to work with school administrations, those types of things, and and that's it. Um and then they're working with some other people that are amazing, other allied health professionals. They're working with support workers, capacity building, all those types of things.

SPEAKER_01 18:22

Yeah, but also you know who the good ones are now. Yeah. So you're now even pointing them to the right people. Like, how much more helpful is that than someone generic, yeah?

SPEAKER_00 18:30

Yeah. Well, it doesn't feel great uh just randomly sending whoever's got capacity. Um so definitely finding the the right people. I want to feel like where they're going is going to be a good fit for them as well.

SPEAKER_01 18:43

Yeah. And we don't want to be embarrassed. The other thing is like people make such a big deal of this. They're like, oh, I send someone to someone else. It's like, great. That's like the pizza shop. Someone comes in and says, I want a big Mac, and the pizza shop guy's like, We don't do that here. Go to Maccas. And then the the pizza shop guy's like, Look at me, I'm such a virtuous person. I sent them to Maccas. It's like, well, obviously you'd do that. What was the alternative, you goose? But I guess when I look at what you're doing, there is so much that's good there. And it means if NDIS suddenly switches off you and your behavior support friends, you've got work coming in the front door that's not government dependent. It also means you can set yourself up for work that is not price capped. Now, I don't know too many behaviour sport practitioners who are upset about the price cap. What is it, 232 bucks or something? It's a lot. But the day will come when your price cap could could be half. Who knows, right? So when you've when you're doing work for non-NDIS people, I nearly said non-NDS participants. Anyway, for non-NDIS people in the real world, right? There is no price cap. You can work with people in groups, you can find more profitable models. And for a behavior support practitioner, that's that's so exciting because you're then not just serving the child, you're also serving the family. I guess what would be the biggest some of the mindset shifts you've had to make between, oh, I used to be an employee, it was easy, I give everyone my time, life happens like it does. To now it's like, well, if you don't generate decent money, no one's gonna pay your mortgage for you, and you may as well go back to working in schools. Like, how how did you deal with that?

SPEAKER_00 20:09

It is a real habit. Uh so obviously working government, department education employee, it is you're there for the public benefit. So it is come one, come all, and be as helpful as possible in that space. Um, yeah, there wasn't really the thought of the bottom line at all. It was whoever came in the door and whoever contacted, um, whoever wherever the need was, support and service that person. I am just flooded with need. Uh there's an infinite amount of need that I find within Facebook groups, like yeah, TikTok comments, those types of things. But whether that is actually a an engaged service through the guided path, sometimes not. So it is the balance of, yeah, I want to be there to help and and I want to be just a a good citizen and help as many people as possible, but not overcommitting now. And that's that's been a challenge finding where those lines are. That's something I'm definitely still working on and and definitely still working under your leadership there.

SPEAKER_01 21:10

Yeah, and I learned from others on this too, because I had to learn this bit the hard bit, the hard way, Brendan, because I'm like you, I want to help people. That's that's what I do. I it's my job is helping people, but also uh I don't want to leave someone in a state that's no better than what they are. But if I don't do my work, if I just go and help every man and his dog with whatever they're facing, you know, help a lot old lady across the street. If you were to lend someone your car, then you help your neighbour with the garden. Like no one pays your mortgage. So for me, because I I remember when I was at your stage of the game, it was so hard because I I felt like a bad person saying no. So then I went and built a whole heap of re resources, just some PDF files and some YouTube videos and whatever. And even this podcast is because I want people to get what they need, but I don't have time to help. Okay, I've got stuff I've got to do. So when you've got resources for someone, pretty much it wouldn't matter if say they're a behavior support practitioner like you are, Brendan, or if they're saying an occupational therapist like say Jack um from Elevate or whatever. If you look through like 50 podcasts, there's something there for anyone. So I guess for you, like That feeling's gonna go a bit when you've got resources for them. But when I think about it, you've already got the resources. Somehow we just need to use or use them. How would you how would you recommend people go about taking the resources they have and getting them out there into the world? Like what's your plans with that?

SPEAKER_00 22:22

I I'm always surprised. Uh there's so many people that have such just amazing expertise that they're holding on to uh and maybe the world doesn't know about. And in a lot of those meetings that I'm having with other directors and uh yeah, other people in the NDO space, I am saying, have you ever thought of and most people are like, what do you mean, Facebook? What do you mean, TikTok? Yeah, and time is a big thing. But yeah, it is something that I do have a lot of conversations because yeah, it does get your name out there that building a brand, uh, building a profile, and I'm still new in that, like that's still early days for me. But I can see how it converts, and and the more you do it, the more conversions you get from it. You kind of like taken down, like I have, not just NDI pathway, privately working with different people in different capacities that I didn't really expect. Like there's contact from people in England, people US, yeah, there's different directions that I can be going with that. Say if a different government comes in and yeah, big changes happen.

SPEAKER_01 23:33

Yeah. What excites me about that is you're a man with options. So you can say yes or no to things. And I mean, what it's very hard for people in NDRS world to put time into their marketing or money into their marketing because they're like, I could be doing billable hours. But the thing is, if you're not getting word out about you, where's your billable hours going to come from in six months or twelve months time? So I mean, for you, you've got options here. Where what do you want to do? I mean, one of your options would be, and I don't recommend this for everyone, you could become like the Australian get your kid back to school guru. You literally could be that. There's nothing stopping you because you have the skill set. The question is, is that gonna pay the bills better? Or is it better for you to just have other BSPs who who have too much work pass it to you and and and do billable hours? But because you're thinking outside the box, like how much would someone earn if they were the number one guru in Australia of get your kid off suspension back to school?

SPEAKER_00 24:26

There's no limit. Well, I guess it's the different resource models, and I'm still like there's particular things that I'm starting that I'm like, well, I didn't anticipate that. Um so multiple revenue streams is always the best business model. Um, and it's definitely where I'm at at the moment. It's just having the right balance of that. And I'm still defined that, to be honest. Uh, but yeah, becoming the area expert, yeah, whether there's opportunities that I still haven't explored.

SPEAKER_01 24:53

Yeah, because we're limited by time. How do you not have your whole family fall apart while you spend all your life working? How do you set limitations around what you're willing to do, what you're not willing to do, even with limitations around yourself? Like what do you do with that?

SPEAKER_00 25:06

Yeah, there's lines and there's seasons as well. So I definitely I definitely have seasons where it's just grind and there's different structures within my family. Like my wife is amazing, she definitely holds the ford in different circumstances. Yeah, there's but then there's seasons where things have been a lot more flexible and like yeah, I've had the capacity to pick the kids up from work and go to the athletics carnival and and those types of things. But yeah, uh I'm probably in one of those seasons at the moment, the grind season. Uh so yeah, I'm happy to be like it's my passion's there and and it's working at the moment, but there will be a point where I don't know, I'm ready for snowboarding and and I'm gonna take off. That's that's probably where the lines are.

SPEAKER_01 25:54

You're gonna go snowboarding, fantastic. So I I love hearing that, but also what you said about seasons. Everyone wants to talk about balance. It's like honestly, I'm not a 21-year-old, okay. There's balance is often used as an excuse to not achieve great things. Okay, there's seasons where you've got to work hard, there's seasons where you don't. It's like what we have to do is just be real. Is this a season? Because if I'm in a season of working hard, it's gone more than three months. Houston, we have a problem. Okay, this is not a season, this is a a life sentence. So I love what you're doing. And I mean, there's a saying that when someone is really skilled in their work, that they will serve before kings, okay. That when someone's really good at their craft, they're never gonna be short of work, they're gonna work in amazing people with amazing people having an amazing level of influence. And I think really that's that's where you're headed. And right now, a big part of your journey is NDIS, another big part of your journey is TikTok and private work or whatever. But you're you're going places, you're gonna do great things. If someone wants to learn from you or connect with you, that's easy. They find Brendan Jemison on LinkedIn, Jemison being spelled J-A-M-I-E-S-O-N. If they're driving right now and can't write that down, they can text me or message me. How else would someone find you, Brendan?

SPEAKER_00 27:00

Well, definitely on LinkedIn, I'm looking to build that real presence. I do. I've got a website, thegapath uh.com.au. Um on TikTok, I'm on Facebook, um, I'm definitely on YouTube. There's that's probably been where my focus is and and where there's a lot of longer form content. Um so definitely search me up, find me there. And I'm always looking for suggestions and I guess feedback. Um so I'm still looking at yeah, different types of content that I've been to help professionals, not just the parents. Uh so definitely keen to catch up. Anyone that's out there, anyone wants a chat to to talk some more. Um just thinking it's probably the best way.

SPEAKER_01 27:38

How good's that? Brendan, can I give you a dare? Can you put up a post on LinkedIn sometime that says I make content all the time for parents? What do you want? And just let people tell you what they want. Then just go and give them what they ask for. How good's that? You know, and if you're looking for feedback, yeah. If you're looking for feedback, mate, you're a world changer. Okay, and we're very lucky to have you here in ND Iceworld. You're a leader of leaders at every level. Thank you so much for your time. Thank you for being real about the journey. And I I can't imagine where you'll be in five years. But either way, I'm just I'm just grateful that you're right here with us now. Uh so guys, that's Brendan Jemerson, J A M I E E S O N from theguidedpath.com.au. And uh honestly, if if you want some tips and stuff on how to grow your business, he'd be happy to help.

SPEAKER_00 28:17

Appreciate having me.