How To Grow An NDIS Business With Ads (Without Wasting Money), with Justin Beddow (Ep 55)

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Justin Beddow, one of the most experienced ads specialists you will ever come across.

Justin has managed advertising campaigns for everyone from small businesses through to massive multinational companies and even government campaigns. Across Google Ads, Facebook and Meta Ads, LinkedIn Ads and YouTube, he has spent more money on ads than most people could imagine in a lifetime.

But this conversation is not about hype or “marketing hacks.”

It is a practical breakdown of how NDIS providers and allied health businesses can actually use ads properly without burning money.

Michael and Justin unpack why the old “word of mouth only” mindset is becoming dangerous in the current NDIS climate, especially as competition increases and referrals tighten. They explain the difference between Google Ads and Meta Ads, when each platform works best, and why most businesses waste huge amounts of money simply by sending people to the wrong landing pages. 

They also talk about:

•  Why Google Ads work differently from Facebook and Meta Ads 
•  The mistake most providers make with their homepage 
•  How retargeting works and why it matters 
•  Why fast websites lower your ad costs 
•  What A/B testing actually means 
•  How to know if your ads are profitable 
•  Why “set and forget” advertising wastes money 
•  And how providers can test ads themselves before scaling 

There is also a really interesting discussion around how quickly businesses can grow now compared to ten years ago. Michael shares stories of businesses growing fourfold in just a few months using the right ad strategy and landing pages.

One of the biggest takeaways from this episode is that ads are not magic. They are data. If you know your numbers, your margins and your audience, ads become one of the fastest ways to scale a business.

And if you do not understand how the platforms work properly, you can burn thousands very quickly.

If you are an NDIS provider, allied health business owner, or someone trying to work out how to consistently generate leads without relying only on referrals, this episode is packed with practical insight.

Connect with Justin:
 🔗 LinkedIn: Justin Beddow

If you are serious about growing your business and want a realistic conversation about ads, marketing and scaling properly, this episode is worth your time.

#NDIS #GoogleAds #MetaAds #NDISProviders #AlliedHealthMarketing #BusinessGrowth

Transcript

SPEAKER_01 0:00

Welcome to the podcast. I'm really excited to introduce to you Justin, who is probably the most talented ads maker that I know. Justin has, I'm not joking, spent more money on ads than you and I and everyone on your street can spend in a lifetime. Okay, he spent that money on ads for people using Google ads, Facebook ads, things like that. Justin, why do you why do you recommend so much that people get into Google ads, get into meta ads, get into LinkedIn ads? Why?

SPEAKER_00 0:28

I think just the the main thing it is just how highly targeted it can be. So you you can really hit your target audience very, very exactly. And yeah, also the the the second benefit is everything is directly measurable. So you can see exactly how much you spend on your advertising campaigns, exactly how many clicks, how many impressions, and then yeah, obviously how many calls or or lead forms or or or conversions you've you've got directly from the activities. It's just yeah, a fully kind of accountable and uh yeah, just in terms of the the volumes these days uh as well, everyone is uh obviously either on Google or kind of Facebook or Instagram. So in terms of hit hitting kind of mass market, it's there, but then also you you you've got that audience kind of overlay on top of it, so you can really hit your audience kind of really, really tightly.

SPEAKER_01 1:19

Yeah, it's not like back in the day where old people sat around reading the newspaper. Okay, if if you want to get the word out to people, you have to go where they are. They're not reading the paper, they are sitting on their phone, they are sitting on the on their computer. Let's go there. So it's it's remarkable what you said about you can measure every cent you spend. If people just pay for pamphlets and get pamphlets dropped off to their neighborhood, they don't know who phoned them because of the pamphlets or because of something else. Whereas, say on Google Ads or Meta ads, Facebook ads, you know exactly how many people contacted you as a result of clicking on those ads, because that's what the software does. So you've helped me build a couple of seven figure businesses. You helped me build a tutoring business about a decade ago, you helped me build uh another business within NDOS a few years ago. I I seriously would not have been able to grow those businesses without the ads that you did for me. Okay. What's it been like for you watching many, many companies you work for grow from small to large on the basis of the work that you do doing people's ads?

SPEAKER_00 2:18

Yeah, I mean, obviously it's grey, and um I think kind of uh uh at this kind of time you have to be online and and have to be advertising. So I mean, if you're not there, like definitely your competitors are going to be there advertising on Google and and Meta and LinkedIn and other kind of paid platforms. So uh yeah, I I mean it like critical that you're there and getting it that exposure. Um and then yeah, just from my perspective, obviously it's really great to watch businesses grow and and and um also yeah be be a part of their success, really.

SPEAKER_01 2:53

Yeah, and and I appreciate the work you've done for me. Thank you. And now to be able to work with you and help others, like we've done for so many businesses over the years, it it's a joy. Now, a lot of people say within NDIS or Allied Health, they don't actually use ads. For them, it's like, well, why would I do that? Because they're still back in the mindset when there was an abundance of work, but that season's finished. Now on the spot where, particularly, you'll see later this year, less and less work in NDIS and Allied Health. People are gonna need to use ads. How do people choose whether they should be using Facebook ads or Google ads or LinkedIn ads? Like, what sort of criteria determine for you whether your first go to will be Facebook ads or Google ads?

SPEAKER_00 3:34

I mean, every case is kind of unique. So it it would be kind of a looking and speaking to that client, understanding that their kind of goals and targets for their activity. Um, and then yeah, also their their kind of target audience, exactly who it is. Um, and then yeah, looking at that particular niche that they might be in, understanding kind of what kind of volumes are on Google in in terms of search volumes, specifically in their local market as well. So yeah, tying that in. And then yeah, also looking at kind of what's available on other platforms such as Meta, whether their their service is kind of right for that space. Um, and and yeah, also seeing kind of what kind of creatives and assets they might have as well. And then yeah, from there proposing like a media plan for them. But in general, I I mean the best approach is probably to run a multi-channel marketing campaign where you're getting kind of really highly targeted traffic from Google with with a kind of search intent where users are searching your exact kind of service or offering, and then also looking at something like Meta for the the remarketing or prospecting element as well, where you can typically get a lot cheaper CBCs. So, yeah, it really depends, but take it kind of case by case and and then kind of review from there, really.

SPEAKER_01 4:53

Yeah, that makes sense. So, say with the last business that you helped me build, we were using Facebook ads or meta ads, like we call them meta ads now. Back in the day, uh we call them Facebook ads. So we were using Facebook ads and we were using Google ads. And what we did back then was we put about three-quarters of the budget into Facebook ads and a quarter of the budget that we were spending into Google ads because we were getting better results from Facebook, but we didn't want to become dependent on one way of doing things because Facebook could change its policies very quickly. I also love what you're saying about cost per click, you're gonna get cheaper clicks, more people finding you on Facebook, but they have a lower, you said intent, a lower intent where yeah, they're just vaguely interested. Whereas if someone's clicked on your Google ad, they've clicked on it because they've searched for exactly what you do. So, I mean, it's it's like chalk and cheese, isn't it? They really are different, different things. What what do you what would you recommend to say someone who's let's run some scenarios, someone who's running, say, um, a curtains shop where they're selling curtains and blinds, all right? A product, what would you recommend that they use if they were only going to use one or the other? Let's imagine someone's in and say an inner city suburb, they're selling curtains, traffic's difficult, there's a lot of competition. What would you recommend for someone like that?

SPEAKER_00 6:09

I think probably for those, I I'd probably start with with with Google Ads, just because, like I say, we can target very specific terms relevant to their product service. So yeah, like buy curtains, for example. So we know that user is in their target location searching for for something that's highly relevant. So I would start with that for for sure. Um, really kind of scale the Google activity. I think also with with Google, obviously, you can unlock different platforms within Google as well. So it's not just Google search and you can un unlock ads across Gmail, YouTube, Google Display, Google Shopping as well, and uh and other placements. Um yeah, I I I would start with that, but then I would probably once that got established and and and kind of belling in, I would then look to really introduce Meta because uh you definitely do get synergy where if you're running both and you're hitting users, potential users and customers and prospects across Google and Meta, you do get a one plus one kind of equals free kind of uplift for sure. So um yeah, that that would be kind of the approach I I would recommend.

SPEAKER_01 7:20

Yeah, that makes sense. And the one plus one equaling three is because you can retarget the people who found you on Facebook. How does that re- could you want to explain that retargeting?

SPEAKER_00 7:29

Yeah, yeah, for for sure. So for example, if someone has been on your site to a particular page, like a product or category page. So for example, for the curtain business, if they've been to a certain page and and viewed I I don't know, like a uh red curtains, for example, we can then basically dynamically retarget that product on meta so that same user will see an image with that exact product in their in their meta feed. So yeah, that that that's that's the approach there. I mean, meta's also great, not only for retargeting, but also prospecting, just because the the CPCs, the cost per clicks are significantly cheaper than what you'll typically see across Google. So um yeah, I wouldn't rule it out for for kind of cold prospecting as well, because it can really work from our perspective.

SPEAKER_01 8:15

Yeah, and and also we need to think out of the box. Like a lot of people are gonna say, oh, I'll run your meta ads, your Facebook ads. I'll run them for you. It's like great, what are you gonna do? Oh, we're gonna say we're selling red curtains. Well, hold on, let's let's not just sell red curtains. Let's run ads that say we'll help you choose between this type of curtain or this type of curtain. Or let's create ads that are not all about red curtains, but are about how to choose between this type of this type of fabric versus this type of fabric. And and suddenly you're not just throwing a product at people's faces, you're actually coming alongside them. And so the the way I guess we we want to use Meta or Facebook is to come alongside people and suggest. Whereas over in Google world, you're not here to suggest, not at those high costs per click that it costs you to market. You're here to go, oh, you wanted this, here it is, right there on a similar planner.

SPEAKER_00 9:03

Yeah, yeah. It's also yeah, build building that kind of full funnel awareness as well at the top. And uh yeah, even getting people just exposed or know who your brand is, um, is very good. So yeah, doing that is going to help the overall kind of marketing mix for for sure, rather than just yeah, really highly kind of direct response search terms.

SPEAKER_01 9:25

Yeah, uh and I've never found a time in history where it's as easy as it is now to build a business quickly.

SPEAKER_00 9:31

Yeah, I would I would agree. Yeah. I mean, effectively, you could probably build a a website within 24 hours if if you really wanted. And then yeah, the Google Meta ads accounts, similarly, you can get something up pretty quick. Um, and yeah, go from there. And and like we said, everything is directly trackable. You can see how every dollar is invested and kind of what return you're getting.

SPEAKER_01 9:56

Yeah, and and the magic of say, say, Google ads, for example, is let's say that there's the north part of the city and the south part of the city, right? You can go, I'm gonna put these ads towards the north, where you know, we've got lots of staff, and I'm only gonna put a a little bit of advertising at the south where we've only got a few staff. You just there's not many mechanisms where you can do that. And and to be honest, I'm really grateful we live in this time where as long as you've got a few dollars behind you, you can grow anything quite quickly. And you and I have worked for quite a lot of people who are growing very, very fast. One of one of my clients grew fourfold in two months, sorry, three months earlier this year. You couldn't you couldn't grow fourfold ten years ago, twenty years ago. This is our day. So, and Justin, let me throw another scenario at you. Let's imagine you've got say someone so say, for example, a behavior support practitioner. Okay, they could be any alloyed health, but let's go with that. Behavior support practitioners, that's sort of pretty sensitive stuff. You're probably not going to initially go straight to Facebook, you're probably gonna go straight to Google. What what are the sort of things that go through your mind when you've got someone who's say a behavior support practitioner, they're trying to get the word out there. What sort of things should they have on their landing page, the page that the ads lead to? What sort of things should should they be, what sort of keywords would they be targeting so that they're not competing with every other behavior support practitioner? What do you do to make it a bit elegant, a bit special, and a bit bit like it's gonna pay off?

SPEAKER_00 11:20

Yeah, um, I I mean, yeah, de definitely for the landing page, yeah, you you've obviously got to make sure that the language and the and everything used is is kind of very professional and and and um comes across correctly. So that would be the first element. And then from the Google perspective, basically everything I would be doing in terms of the ad copy would kind of mirror the the the kind of landing page. And then yeah, follow any specific guidelines that that that might be in place for for that kind of business. And then yeah, just in terms of keywords, again, it would be looking at that their particular niche if they're doing something very particular within behaviour support, if they're focusing on on kind of one area in that in terms of like a specific disability or whatever it might be, is kind of finding keyword terms that relate to that, that have significant volume, um and and and then and then yet targeting those. But yeah, like I said, making sure everything it is kind of worded very correctly and maps up with that kind of business's overall view and and objective, and and then yeah, also matching the landing page.

SPEAKER_01 12:31

Yeah. And that's where most people waste so much money. They'll go and literally spend thousands on, say, Google ads, but they'll send everyone who clicks on that ad straight to their homepage. Yeah, their homepage is not differentiated for a different type of person. What they should be doing is having say one set of ads that's aimed at say support coordinators. Hey, support coordinators, you're looking for a behavior support practitioner who actually picks up the phone. That's us. And then on your landing page, they've clicked on that ad. On the landing page, it's hey, the behavior support practitioners who pick up the phone. And so your your ad matches the landing page for that for that right person. And then that same, you know, that same business, for example, could then have another another page that's specific for, I don't know, the parents of people who who who need some BSP work, some behavior support practitioner work. And your ad will say, Hey parents, or it'll say having parents of of of children with. And then your landing page will say, We help parents. What happens a lot of the time is when you and I review other people's ads accounts, we're like, my goodness, they're wasting half their budget because they haven't got that differentiation between the different types of people who are clicking on these ads. Is there anything else on that that you think, well, what are the other things that people can do to make sure they're not wasting money on their ads, that their ads are being well spent?

SPEAKER_00 13:46

Yeah, uh, I mean, yeah, you're you're completely right on on the landing page, you want to send traffic to to absolutely the most kind of relevant landing page possible. But I I think the other element that is very important to make sure people are not wasting money is regular A-B landing page testing, making sure all your kind of conversion points are quickly visible on that landing page. So if it's a uh a lead gen, you want to make sure the form is is at the top of the page fold. Specifically, as we know, 90% of traffic coming through to that website are gonna be on mobile. So making sure it's it's well mobile optimized is gonna be key. And then, yeah, just really, really regular A-B testing to ensure you're you're getting continuous improvement of conversion rates is gonna be very, very important. And then also looking at stuff like page speed as well, because a lot of websites that I I've looked at before, their website is very, very slow, so that's gonna naturally kind of affect conversion rates.

SPEAKER_01 14:47

Yeah, and it's also gonna affect the costs that people pay because Google charges you more if you've got a rubbish website. If you've got a slow website, it instead of charging you $5 like it charges a person on the road, it's charging you $7. And it's effectively punishing you for having a slow website. You know? And and that's why I say people like you and I, when we're looking after people's ads, we're using the fastest of fast software that we can get. You and I pay an enormous amount of money for the best of the best software so that people's landing pages are super quick, because then they get more ads for that amount of spend that they're gonna have. And it's like these are things people don't realize. Also, what you said about A B testing, you know, landing page A, landing page B, which one's working? A lot of people who do ads for people, they have a bit of a set and forget mindset of, oh, we've built it and now we'll just look busy while we keep charging someone by the month. Whereas you and I, we're we're always, all right, what's our experiment this month? What are we gonna try? You know, what are the things we're gonna do? What are we gonna adjust with the landing pages? And it's to be honest, it's a damn lot of work. People don't realize that. They think you and I just sit on a couch all day, Justin. What are the other things that when someone's got someone good managing their ads, whether it's whether it's meta or whether it's Google Ads, what are the other things that should be constantly monitored, constantly tweaked?

SPEAKER_00 16:00

I mean, yeah, also from a Google perspective, uh I think really importantly it is looking at the actual search query report. So seeing exactly what terms are are triggering your ads, um, and and making sure that those are yeah, being reviewed. Anything that's irrelevant is quickly being negated so there's no wastage. And then also adding new terms into the mix because uh yeah, people's search behavior is changing kind of yeah, literally every single every single month. So making sure that the keyword list in the account is continually being expanded and kind of built on. And then yeah, looking at kind of bids and budgets, making sure they're being refined and optimized on a kind of regular basis. And then for meta ads, obviously one of the main critical elements there is the actual creative as well. So making sure again, that's being regularly A B tested, you have enough ads live at any single time, you get in quantitative data, you're reviewing, refining, and the and kind of yeah, putting new challenger creatives in all the time. And the same with Google as well, in terms of the actual text ads.

SPEAKER_01 17:05

Yeah, absolutely. And a lot of people they think it's set and forget. No, it's never set and forget. Like, and some of the wastage people have is because they're not reviewing the search terms. In other words, what are people typing that triggers your Google ad? So, for example, one of the quickest ways to save yourself a whole lot of money is to go and add as a negative keyword, the word jobs. So say if you're a speech therapist, you would make sure that anytime someone types in speech therapy jobs that your ad doesn't show, because that's not your client. You know, the there's also looking at say you're targeting is is your ad being shown to the geographic area that can choose you? Because if if they're not, then everything you're showing to people outside that area is wasted money. You've just paid a robot to do nothing for you, you know, even times a day. Like, what can you tell people about what times a day you'd be wanting to run ads for say a curtain business or a behavior support practitioner? Like, what do you do with times a day and how do you make those decisions?

SPEAKER_00 18:01

Yeah, um, I mean, it's looking at everything comes down to the data at the end of the day. So within the actual ad platform, we can segment data by by times of the day, we can segment it by uh individual postcode zip codes, we can segment by age demographics, we can segment by gender, we we can do yeah, many different elements. We we can look in the AdWords account and meta account and say, yeah, for for this kind of audience, over the the last 30 days, we've spent X and we've we've returned Y. Um, so yeah, it's just a case of of going through all those individual kind of lines, working out what's the most efficient, and then push pushing the majority of the budget to to the best performers. So um, yeah, it's basically basically the approach. So really kind of analyzing the data it in great detail and then yeah, push a budget to to to what's working.

SPEAKER_01 18:58

Yeah, absolutely. And that's why it's an ongoing thing. That's why it's not do it yourself from your backyard. If you've only got 500 bucks a month that you're gonna spend on ads, sure do it yourself, or get someone off upwork to set up for you and then just hope for the best, right? But if you've got some serious coin that you're putting behind, like I remember the a business that I used to run, we used to spend like 30 grand a month on ads across you know all the different things that we're doing. If you're spending 30 grand a month on ads, that's different to spending like 500 bucks. At 30 grand a month, if you've even got 10% wastage, it that's that's three grand wasted. So as opposed to if you've only you've only spent um five hundred dollars and and ten percent of it's wasted, it's only fifty dollars, who cares? So I would suggest that if anyone's getting to the point where they're willing to spend say fifteen hundred, two thousand dollars a month on ads, and that's definitely when you'd want to be getting someone good who knows their stuff to come in and and set it up correctly. And something I've seen you do a lot with people is you've just got rid of their wastage and you've more than paid for the cost that they're being charged, which which which is amazing. Now, there's always going to be people who go, oh, that sounds good, but you know, it's not for me because I can't afford it. Like, what would you say to people who say, you know, I I can't afford it? For me, Justin, I'd say, hold on, what's your profit margin? And what is the profit you make per new client? And then if you can acquire new clients for less than the profit that you'd make from them, then that's a money well spent. But what would you say to people who are trying to evaluate, should I, should I not be spending money on ads?

SPEAKER_00 20:28

Yeah, it's just like you say, working out where their what their kind of target cost per lead is or or or what what their ROS is that they need to make it viable for them. And then yeah, from there, we we can kind of propose like what like a media plan that we believe is achievable, um uh and and then kind of go from there. I think the other element really from ads is just how kind of scalable it is. So yeah, depending obviously on on the particular business and what geos that they they operate in, uh hopefully we can achieve similar results, times two, times three, times five, times ten, and really aggressively scale their business for them, but achieve similar the same results as they are now. Yeah, it's also that element of like yeah, hitting the mass audience as uh uh as well.

SPEAKER_01 21:16

Yeah, and and what you're saying is particularly relevant to the people who are out there going, I'm so virtuous, I get people through word of mouth because I'm just so magic, everyone wants to recommend me. It's like great, how do you scale that? You can't triple that, you can't quadruple that. You know, you hit a point where where that's not actually real. Now, Justin, you and I spent a lot of money on the years, through the years on our on on say our own Google ads, Facebook ads, and on other people's ads. I was telling someone recently, I was just having an estimate, like, how much would Justin have spent in his lifetime on on people's ads? And my estimate was so low. I said to him, he would have spent at least a hundred miles million dollars of people's money on ads. So Justin knows what he's doing, right? Justin, how much have you really spent if you include the different accounts that you worked on even the government accounts that you've worked on like how much would you have spent on ads over the years to sort of build up your skill set?

SPEAKER_00 22:07

Yeah it's hard to put a proper number on it but I mean yeah I I would say conservatively like yeah in the billions to be honest because uh I've obviously worked for yeah I've I've run all all the UK government's media activity previously I've worked with some some really kind of sizable massive multinational companies spending yeah millions of dollars a a month really um yeah and I've been doing it 15 16 years so yeah it soon adds up so yeah possibly more than a billion billion dollars and then yeah probably a a lot more but yeah it's it's hard to go back and uh and and get the exact number but yeah a lot of money for sure.

SPEAKER_01 22:51

Yeah I can see your brain doing the math. The thing is like there aren't many businesses where you get someone who's got that level of experience to come and work with you for for a cost that mere mortals can afford. You know in almost any other industry if someone spent billions of dollars they're gonna have a price tag on them that puts them out of reach of 99.9% of people whereas the level of experience that someone say of your skill set has is is through the roof. It's I've spent millions, you've spent billions that's like chalk and cheese you know so I guess that's why I would recommend anyone who can afford to have someone who's good at ads, let them run it. Don't let your work experience kid don't let your marketing person who doesn't have a clue they're just watching YouTube. Like don't let people waste your money by misspending it. Like pay the pay the pay what it costs and and and get someone who really knows what they're doing and dodge someone from Kazakhstan who really just loves to spam you if they've got time to send you personalized emails they're probably not very good at their craft. You know Justin let's imagine if if you weren't you and if I wasn't me right let's imagine if you were running a um a support worker business where the business functions by support workers go into people's homes, help them with day day stuff, go home at the end of the day. Okay? It's sort of low margin, okay, but it's bulk works. One client might be might generate say $50,000 worth of revenue at a low margin. What sort of things would be going through your mind if you were evaluating should I or shouldn't I not use Google ads, Facebook ads, sorry meta ads, LinkedIn ads what would be the factors going through your mind it's like how do I invest in my business is what that person's thinking. Well what are your thoughts?

SPEAKER_00 24:30

Yeah I mean first thing obviously wouldn't would need to understand where the the the current website is and kind of what what level it it it's at but then yeah the the the first thing I would do is basically look within Google there's something called the keyword planner I would basically plug in my website URL from there Google spit out kind of relevant keyword terms. Some of them may not be super relevant but but you could literally go through one by one and say yeah this keyword is exactly what my target audience would would be searching for. And from that you can see the estimated amount of of people within your your target geo that are searching that every given month will give you estimated cost per clicks, estimated spend and you can build a proper plan based on that. So yeah that would be my first protocol see kind of exactly what kind of volumes are out there how much budget I I would yeah need to allocate per month to to kind of hit that and then yeah basically kind of forecast based on if my website's kind of live and active at the moment kind of what kind of conversion rate I'm getting from like direct or or organic or other channels and then yeah kind of factor that into the paid element and then yeah kind of build a forecast for it from there. So say I could say within Google I could get this amount of clicks per month this amount of spend based on the current conversion rate I believe I could get this amount of leads I know per lead I usually get in this amount of of revenue profit from it and then kind of backward kind of engineer it and say yeah is this is this worthwhile or not so yeah that that would be my plan get everything into a an Excel sheet make a detailed plan and and then go from there.

SPEAKER_01 26:10

I love that because people listening to that they're like I could do that. Yeah like seriously you you actually could do that and you could test out if ads are going to work for you on a small budget and then once you start to see some success you're like oh my goodness I put in $500 this month but it brought back $10,000 in lifetime value for clients. Or you might say I put in $500 and it only brought back $700. Well that's not worth it. So people can can run their own tests themselves. The other things of what you just said is first of all you you're looking at their website because I remember someone that I sent you earlier this week you had a look at their website and said Michael they've got to sort their website first because otherwise there's no credibility. Someone's gonna see a great ad great landing page but then they're gonna discover later a website that looks like it's from the dark ages that's not going to work you know and and I guess I'd also add to add to it that where people get stuck trying to do a homegrown job is that they don't get their tracking right. Your tracking is just code that goes into your website. It's easy when you've done it a hundred times before it's impossible if you've never done it before but you need that code in your website because otherwise we don't know did you get that client from Google ads or from Arnie Joe told someone so that that's another spot that people fall down but I would definitely encourage Justin people to give it a crack. What do you lose? Am I being outrageous or is that okay to say that?

SPEAKER_00 27:26

No I I I completely agree. I I think it's like we said at the start that starting a business in in this day and age is probably a lot easier that that than it used to be and like you said you can get a website a Google ads account up and running very very quickly you can try test budget allocate $5000 as a test budget to see what happens you may have unlocked a a a very powerful channel for you.

SPEAKER_01 27:51

Yeah and you won't know if you don't try it and and if you just want to dip your toe in the water you can always boost a few of your Facebook posts just see what happens. Okay that's the granny way of doing it it doesn't make with no skills you can press that button. But good on you Justin thank you for taking the time to help people today I know a lot of people will value this a lot. I love how you're able to put things in a way that people go oh I could do that you know if anyone wants to get in touch with us they can find us on LinkedIn or email you can see on the screen there there's my email address. Justin and I we help a lot of people and we love doing it. It's it's it's a fun and it's a joy. Justin unrelated question okay let's imagine if you had unlimited money and you didn't need anything else in the world what would you spend your time doing because a lot of people like they get so focused on the money they forget about their life. What what do you love to do outside of earn people money?

SPEAKER_00 28:39

Well I'd probably be on the golf course all day to be honest that that would probably be my my first port of call and and then yeah apart from that I'll obviously try and try to help out people where where I can.

SPEAKER_01 28:50

I love it. Alright so if you want to keep Justin off the golf course get in touch with me and I'll it'll either be myself or Justin who talks with you. But yeah Justin thank you for taking the time.

SPEAKER_00 28:58

Lovely cheers Michael thank you