In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Brett Sams from Psychosocial Safety Co to work through one big question: how do you market something that businesses genuinely need, but often don't understand the value of until it's too late?

Brett helps businesses reduce staff burnout, improve psychosocial safety and keep good people from leaving. But as Michael points out, selling "staff wellbeing" can be a hard sell when the person making the decision is thinking about revenue, recruitment costs and keeping the business running.

So this episode turns into a practical marketing session.

Michael and Brett look at who Brett should actually be marketing to, why targeting everyone usually means reaching no one useful, and why directors are a very different audience from managers or employees. They also talk about moving beyond the disability sector, targeting businesses where losing one key staff member can have a serious financial impact, and using LinkedIn much more deliberately. 

A big part of the conversation is about changing the way Brett describes what he does. Instead of selling psychosocial wellbeing or workplace culture, Michael pushes him to connect the service directly to things directors care about, like staff retention, absenteeism, recruitment costs and the money lost when experienced staff walk out the door.

They also get into risk reversal, building an offer that's easier to say yes to, creating a smaller first step before asking someone to commit to a larger program, and why your marketing should speak directly to the person who can actually make the decision.

If you're running an NDIS, allied health or professional services business and you're struggling to explain the financial value of what you do, there's a lot in this episode to think about.

Find Brett Sams:
Website: https://psychosocialsafetyco.com.au/
Email: info@psychosocialsafetyco.com.au

Watch or listen to more episodes of the NDIS Provider Growth Journey Podcast:
https://athletickoala.com.au/ndis-podcast-provider-growth-journey/

#NDIS #NDISProviders #BusinessGrowth #Marketing #StaffRetention #PsychosocialSafety