Get A Handle On It
Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers.
Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influencer life because balancing it all is tough, but you don’t have to do it alone. So, grab your oat milk latte and AirPods, and listen in each week as we work to Get a Handle On It together!
Get A Handle On It
03. The Eve-olution: Getting to Know Our Head of Talent, Eve Hlavatovic
Tired of fighting to secure brand deals (and to get paid GOOD money for the work you put in)? Say less.
Today, I’m bringing in our resident Queen of Negotiation here at ItGirl Agency, Eve, on the show to break down:
- How to stand on business with brands: Why lowball offers from brands don’t fly at IGA
- Eve’s secret to badass negotiation (and why she never backs down)
- How Eve knew she was meant to work in influencer management
- What it’s really like to be a content creator, and how to know if influencing will be sustainable for you (hint: it wasn’t for Eve! More about that in today’s episode)
About Eve Hlavatovic:
Eve Hlavatovic serves as the Head of Talent at It Girl Agency, a boutique management firm specializing in motherhood influencers. Based in Brooklyn, Eve is known for her passion for negotiation, exploring local bakeries, and anything people-based. Eve is dedicated to fostering authentic relationships and delivering tailored support.
Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/