Get A Handle On It
Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers.
Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influencer life because balancing it all is tough, but you don’t have to do it alone. So, grab your oat milk latte and AirPods, and listen in each week as we work to Get a Handle On It together!
Get A Handle On It
04. Can You Be a Mom Influencer Without Posting Your Kids? Emily Vondy Says Yes
This week, I’m chatting with my girl Emily Vondy, and we’re getting into the messy, honest, sometimes hilarious reality of being a mom on the internet (without relying on your kids for content).
Emily’s built an audience of over a million by being wildly relatable and hilarious, but she’s also chosen to stop showing her kids’ faces online. We talk about what led to that decision, how it’s impacted her brand, and how to stay true to yourself (and your values) even when it’s hard.
If you’ve ever felt torn between “this is too good not to post” and “this doesn’t feel right,” you’re gonna love this one.
Listen in as Emily gets real about:
- The moment she knew she was never showing her kids’ faces online again
- How she finds that sweet spot between sharing honestly and keeping things private
- Why she’s okay with a brand deal falling through if it doesn’t align with her values
- The pressure that comes with knowing your kids (and everyone they know, teachers, peers, etc.) will see your content
About Emily Vondy:
Emily is a creator, mom of five, and everyone’s favorite golden-retriever-energy bestie on the internet. Whether she’s writing songs, reenacting toddler drama, or just keeping it real about life in the chaos, she’s here to remind you that you’re not alone.
Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/