Get A Handle On It
Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers.
Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influencer life because balancing it all is tough, but you don’t have to do it alone. So, grab your oat milk latte and AirPods, and listen in each week as we work to Get a Handle On It together!
Get A Handle On It
05. Influencer Myths and Other Lies the Internet Told Us
Let’s bust some myths, shall we?
After 10+ years in the influencer game, I’ve heard it all. Things like:
“You have to post 24/7.”
“You can’t grow unless you’re everywhere at once.”
And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all.
Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters.
That’s why in this episode, I’m breaking down:
- Why more content ≠ more growth (and what to focus on instead)
- The rise of “comfort creators” and how to lean into your personality
- Why long-form content is back (and better than ever)
- What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed)
- How many platforms you actually need to be on to succeed as an influencer
Plus, I’m answering your biggest Qs:
- Do you really need to niche down?
- How do you keep brand deals from feeling forced?
- Is TikTok Shop still worth the hype?
If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you.
Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/