Get A Handle On It
Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers.
Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influencer life because balancing it all is tough, but you don’t have to do it alone. So, grab your oat milk latte and AirPods, and listen in each week as we work to Get a Handle On It together!
Get A Handle On It
08: So You Need Management, Now What?
Thinking about management? Feeling overwhelmed by your inbox? Or just wondering if an agency is worth it? This episode is for YOU.
Today, I’m diving into behind-the-scenes of what management actually looks like as a content creator, how to know when you’re ready, and the major green and red flags to look out for when choosing an agency. After nearly 7 years of running It Girl Agency and a decade in the influencer world, I’ve seen it all, and I’m not gatekeeping any of it.
Listen in to hear:
- The biggest red flags I see in agencies (and what a great one actually looks like)
- How to tell if you’re ready for management
- What questions to ask before signing with an agency
- The ideal talent-to-manager ratio you should be looking for
- How working with the right agency can boost your income without you having to put in more hours
Whether you’re drowning in brand emails or just trying to figure out what the next step looks like for your creator biz, this episode will help you make an informed decision with confidence.
Let's be friends! Find us on Instagram @itgirlagency