brandUP Your Business Podcast
Hey, I’m Matt Jackson, and I’ve been through the highs and lows of building brands that make an impact. On the BrandUP Your Business Podcast, I take you along on my journey and sit down with other entrepreneurs to share the secret sauce of branding, marketing, and sales that actually works.
In each episode, you’ll hear real stories, fun conversations, and actionable tips to take your business from zero to hero. If you’re ready to level up your brand and learn from the best, this is the place for you!
Let’s turn your business into something unforgettable. Tune in and join the fun!
🌟 Connect with us: brandupyourbusiness.com
Want to learn all about branding? Check Out Our Book on Amazon brandUP Your Business: Elevate Your Business With Branding
brandUP Your Business Podcast
Episode 15: 7 Day Brand Breakthrough The Funnel Formula: Converting Followers to Customers
Ready to turn your brand visibility into actual revenue? Day six of our seven-day brand breakthrough delivers the exact blueprint for converting all that hard-earned brand awareness into a steady stream of paying customers.
After building your brand clarity, identifying your ideal customer, crafting magnetic positioning, creating stellar visuals, and implementing social media strategies, it's time for the most exciting part—creating a funnel that transforms engagement into sales. This is where businesses often leave money on the table, but our proven system ensures you won't miss these critical opportunities.
The key insight many miss: customers need multiple touchpoints before making purchasing decisions. Rather than pushing sales prematurely, we show you how to guide potential customers through a strategic journey from awareness to trust to action. You'll learn why most businesses struggle with lead generation (hint: they're selling before building trust), and how to flip that dynamic by providing genuine value first.
Our three-stage funnel framework gives you the exact roadmap for attracting, nurturing, and converting leads effectively. You'll discover how lead magnets create warm prospects, why email marketing "owns" attention while social media merely "rents" it, and how strategic follow-ups dramatically increase your conversion rates. We reveal practical strategies for creating irresistible offers that solve real problems and remove objections, making the purchase decision feel natural rather than forced.
Whether you prefer organic growth methods or paid acceleration strategies, you'll gain actionable techniques for finding your next ten customers this week. From leveraging Facebook groups and local networking to optimizing website SEO and implementing targeted ads, we provide multiple pathways to growing your customer base immediately.
Ready to start seeing real returns on your branding investments? This session transforms your beautiful brand into a customer-generating machine that consistently grows your bottom line. Tomorrow, we'll show you how to scale these results for sustainable, long-term business growth.
👉brandupyourbusiness.com
📖Get Our Book on Amazon
Welcome to day six of the seven day brand breakthrough. We hope you guys enjoyed your evening and got a lot of productive homework done with the worksheets. So, in summation, day one we figured out how to get our brand clarity, how to figure out where our niches are, how we want to present ourselves. And then, by day two, we figured out to figure out that customer avatar, that ideal customer, figure out that perfect person that wants to be our customer. Three, we figured out that magnetic person that wants to be our customer. Three, we figured out that magnetic brand positioning. We figured out our messaging to attract that perfect customer. And then, four, we talked about our social media, our creative, how our brand is represented in the physical world. Day five we talked about social media. We started talking about different platforms, different ways of creating that outreach, that engagement. And then today, day six, this is where we start to create that funnel. So if you guys are aware of the funnel, you create a wide net. So with social media, we're throwing our bait out. We got that perfect brand out. There we have the person we're trying to reach our ideal customer. We have our lock tight brand messaging. And then we have the fancy creative and with social media, we're putting ourselves out there, so we're putting everything out there and we're allowing our brand to attract our ideal customer, so that customer that we're talking about on day two, we are allowing them to be attracted to our brand.
Speaker 1:And with day six this is where it gets exciting we start converting that engagement and those eyeballs and the views into ideal customers, into leads, and those leads then generate money. So this is that phase where you start to really see the fruition of the works and the labor that we're putting out there in our branding and where you can start printing money. It's the fun part. This is where your business starts to grow. So this is a vital component that a lot of people miss. They will put a brand out there, but there's no calls to action, there's no funneling of leads, there's no driving the engagement into a funnel, driving it down, finding those best clients, finding those eager people willing to buy your service and spend money with you. So, with today, we're going to figure out how to optimize that funnel to put red, hot leads in your pocket that you can grow your business with and add to your bottom line. Every step, every day, is vital and exciting and important, but this is where we're starting to really work on our conversion. We're converting everything we've done the last five days. We're taking that beautiful product of a brand that we've created, the emotion, the energy, the excitement that we're sharing with the world, and now we're putting it in front of people and then we're allowing them to convert and funnel it down into clients. And this is where we're starting to extract all of that awesome magnetic brand that we just created. We're extracting that into lock solid, awesome customers that are going to be referring great customers that are going to use us forever and be really great to our business. So this is exciting and we're rocking and rolling and let's get this day started.
Speaker 1:So social media builds awareness. What we're going to do today is turn those followers into buyers. Marketing is getting the right customers to notice you. What we've been doing so far is creating that perfect brand, attracting that ideal customer, using magnetic branding strategies to pull them in, making the creative really pretty. So we have a premium product to attract our premium customer, and what we're about to do now is utilize the social media marketing, utilize the marketing channels we were talking about yesterday and tie it all into our funnel and our lead generation. So this is where we get fun. We start converting stuff. The marketing is that perfect product. This is where we get fun. We start converting stuff. The marketing is that perfect product. This is that marketing aspect. We talked about the difference between branding and marketing. Branding is what we were working on in the past. Now marketing is going to be pushing that forward, so we're getting the right customers to notice us now. So by the end of today, you'll know exactly how to attract ready to buy customers. Let's get started.
Speaker 1:So why most businesses struggle with lead generation? This is what I noticed in my industry and I noticed it all over the place as well. They try to sell before building trust. How many times do you turn on TV and you see these infomercials that are just like sell, sell, sell, sell, sell. Annoying in your face, obnoxious. Do you remember the last three commercials that you've seen during a football game? You probably had, because they focus so much on selling that our brain turns off. We don't want to do that.
Speaker 1:The objective here is to flip that on its head. Remember, we are attracting people to us with our magnetic branding. We are a premium product and people want us. We're not the other way around. We're not trying to push what we have on some generic thing and throw it out to everybody. Customers need multiple touch points before making their purchase. So it's very important that we add value first. We do so by educating, like the post we were talking about yesterday. We are creating value to customers, we're creating relationships, we're sharing our knowledge, we're sharing humor, we're sharing education, we're sharing whatever we can to help people out, and then they will come to us. We're not here just pushing a sale without the customer knowing who we are, because they're instantly going to write us off as a low value brand. So we'll cover this in today's episode how to attract, how to nurture and how to convert leads. Remember, we're not hard selling people here. We're not a generic brand. We're not going out here forcing our way into things, because a lot of times when you force your way into things, it's bad business and it doesn't help nobody out. One thing to remember not all business is good business.
Speaker 1:It's very important that you figure out the best business for you what is a marketing funnel and why you need one? A funnel guides potential customers from awareness to trust, to action. If you don't have a funnel, you're leaving money on the table. And what do we mean by that? We're leaving all those customers who are looking at our brand hanging and we're not driving the ball forward and we're not doing this or that. So it's very important that we have a funnel. That way we can drive people who want to buy from us into customers and we're able to serve them efficiently and easily. So if you don't have a funnel, you're leaving a lot of money on the table.
Speaker 1:Here's an example how I turn cold leads and fan customers. What I started doing was posting on social media giving advice, giving free help, and then I had a call to action. I said go to my website. The website had a form, was the start of the funnel. So people see my website, they fill in their information and then we reach out to them. That's the beginning of the funnel. And then that conversation goes downward and then we give them pricing, we give them availability and then we work out a deal, we put them on a schedule. So that is the funnel. We say all of our social media, our viral videos, all of the advertising directs people to our website. Our website then has a capture form, which is a place where they enter their information and once they enter their information, we then reach out to them and then we put them on the schedule.
Speaker 1:You want to stop selling and start educating. Salesy posts push people away. Providing value makes people trust you. For example, I booked more jobs by teaching people instead of selling. I'm not here saying you need your house brush washed. I'm here showing people how clean their house could be and showing them that they don't even notice how dirty their house is. Or I'm showing them if they're using somebody who's not using our soft washing techniques, they're going to be damaging their home. Or I'm showing people that by getting ahead of their cleaning, it's a lot easier to keep their houses clean. Or I'm showing people that it's a lot more fun to live in a clean home as opposed to deal with spiders and nasty stuff that's making their house unsightly and full of nasties.
Speaker 1:So here's the three stages of a high converting funnel Awareness. This is going to be the top of the funnel. We want to get attention. We use our social media, our ads, our networking. Number two we're nurturing, so we're building trust. Get their email, get their phone number. Creating a email campaign where people are in a newsletter. You want free resources, value-packed content, subscribe to our social media channel, subscribe to our emails. That's that nurture phase where we're taking people who are interested. We we're nurturing them, warming them up, so we're building value in them, so they are ready to make a buying decision.
Speaker 1:And number three is the conversion stage. Make the sale offers, promotions, sales calls. This is where somebody follows our social media page. We're nurturing them through the social media posting and then they reach out to our call to action. They reach out to that sale offer. Hey, we have a discount for this price coming in, we have a discount for our service. Would you want your house cleaned? Yes, cool, then we're going forward with that. So what we're doing here is getting their contact information rate, reaching out to them and converting them into paying customers.
Speaker 1:So, lead magnets the secret to getting more customers. You guys have probably been around social media and you have seen lead magnets. You've seen advertisements where they say fill out this form, direct message me, leave a comment below, we'll reach out to you. That's all a lead magnet. A lead magnet is a freebie that gets potential customers into your funnel. For example, a free checklist, a guide or a webinar in exchange for an email Leads that opt in are called warm leads and those are usually prospects ready to buy. So if you are allowing people to opt into something, usually they already have interest there. So there's buying interest and what we will do from there is create the nurturing campaign. Like we were saying, we're nurturing these leads, we're giving them value, we're explaining things, we're getting them excited, we're creating that emotional connection and then we're going to convert. So the conversion comes in when you're offering a sale, offering a discount, offering help, and then that's where we have that creation of value and then that creates that customer base.
Speaker 1:So a great way of nurturing is email marketing and, like we're saying, with lead magnets, it's very easy to get emails. Social media rents attention. Email owns attention. This is something huge. Social media algorithms change all the time. People are always looking for the next thing on social media, but their inboxes stay the same. So if you can get emails, that usually helps a ton with ownership of a customer.
Speaker 1:So work on creating email lists. Your email list essentially is direct access to your audience, without any algorithm required. You don't have to pay for ads. Once you have the email list, you continuously email them. You give them monthly newsletter updates. You give them quarterly emails. You give them value, you give them discounts, you tell them happy birthday. I use emails to nurture leads and increase bookings.
Speaker 1:In our pressure washing business over the years, we collect emails for every customer and increase bookings In our pressure washing business over the years. We collect emails for every customer and every lead. So there's going to be a category of customers who have booked a job and after every year we send them updates. Hey, thanks for having your house cleaned with us. Now that you know how clean your house is, give us an email and we'll put you back on the schedule. Super simple email. That reminder tells people hey, we didn't forget about you. You're enjoying your clean home. Let's keep that clean. And more times than not, they will reach out, whether it be one year, two years or three years. So we are nurturing those customers as opposed to losing those customers.
Speaker 1:Retargeting here's another awesome strategy. When it comes to the funnel, most people don't buy the first time they see your brand. Retargeting ads keep your business top of mind. So what is that? When you go to a website and you fill out your information and then, all of a sudden, you start getting ads on other platforms where they have pixeled their website. So if you search something, the internet creates a tracking of that and that tracking will follow you around the internet. And with social media ads, you can create pixels of things and you can essentially follow those trackers around the internet. And that's why it's very important to retarget people if they haven't initially bought, because that person probably was an interested buyer but there was something in the process that threw them off, whether they didn't have time, they weren't ready to spend the money or they got distracted. So we want to retarget those customers.
Speaker 1:Follow-ups are more sales, and think about that. Not everybody. Follow-ups are more sales, and think about that. Not everybody buys on the first time. Most people take 8 to 12 touch points in order to buy. So the higher your price point is, the more touch is going to be required. So remember this too. Follow-ups equal more sales. If somebody isn't interested to buy the first time, do not give up on them. If you give up on them, they're never going to buy, but if you follow up with them, there's a high percentage that they will buy. So how to to create a high converting offer? Your offer should solve a problem and remove objections. Think about that.
Speaker 1:We are problem solvers. We have identified the problem of our ideal customer and we are the best person to solve it for them. And that is the entire strategy of the brand breakthrough and the magnetic branding, as we do in this course. For example, are you not happy? Well, we'll reclean it for free. We want 100% satisfaction guarantee. We wanna make sure that we do everything in our power to solve the problem. We're not saying, oh, we can't do that because you didn't buy that service. We're saying the objective is to clean your home. If your home isn't clean to your expectations, we will make it right. That is the value add of our brand. So we want to make sure that we're not missing that problem solving for the little things that we can do in our business. So we want to make buying from you a no brainer. Essentially, we're exchanging their money to have the problem go away and for most people that's a fair trade, as long as they get more value than they spend. You are winning and your brand is excelling in their minds.
Speaker 1:So social proof why testimonials and reviews sell for you. Our Google reviews are one of the highest in our area because we choose to get Google reviews from everybody and by doing so, word of mouth, google reviews spread more people than not. We'll find people online and go apples to apples and do comparisons and if you have far more Google reviews, they're going to choose you over the alternative, even if your pricing is a little bit higher. People trust other people, not businesses. Anybody can say they're the best in their area. But when you have the highest amount of google reviews, where you have the highest amount of client testimonials on your website, they're going to go with you because they trust it from other people, as opposed to what you say yourself. We showcase our reviews, before and after pictures and our case studies all over our website, all of our social media and all over our Google page. So it's extremely important that you leverage that.
Speaker 1:And if you're in the beginning of a business and you don't have a lot of sales, make sure to try to do reviews for people. Create that mailing list. You got people in your funnel Say hey, I will give you a discounted rate If you can give me a review to help me get my brand presence up. You want to create that social proof. Think about it as like a tip jar you go to a restaurant, and if there's a tip jar full of money, people are going to be more inclined to tip. However, if there's no money in the tip jar, people aren't going to tip. It's just a psychology experiment where oftentimes, you will add money to the tip jar that may be your own money just so you can get more tips, and that's a real thing.
Speaker 1:So let's talk about different types of marketing strategies. There is paid versus organic marketing. Which one is right for you? Organic is free marketing, social media, seo, networking. Paid, on the other hand, comes with faster results. You're spending money on ads, sponsorships, influencer marketing. You either do it the slow way, put in all the effort and work, or you spend money and you shortcut that time. So we do a lot of both. We mix both.
Speaker 1:For our long-term brand growth, it's really important to have really solid organics SEO, social media, google and then paid. We do Google ads, we do local journals, we do social media advertising. That pushes our brand out there. But we do local journals, we do social media advertising that pushes our brand out there, but it's important that you're maintaining your socials. It's important that you're maintaining what your online presence is. If somebody's spending all the money in the world on advertising and then they go to your page and they see that you have five Google reviews, they're not gonna care. But if they see, oh, this guy is spending the same amount of money on Google and he has 500 Google reviews you're advertising to. So you're going to be driving into your social media, make sure that platform looks really good, make sure there's a lot of social proof, make sure there's a lot of reviews, make sure there's a lot of activity there. You don't want to be wasting money, spending money pushing advertising out to a poorly branded website, poorly branded social media or social media pages with low audiences and low posting and just bad look. Think about it. You can't outspend bad branding. You can throw a ton of money into it, but if your branding sucks and you're pushing money into it, it's just putting that message out in front of more people and they're gonna say this guy's brand stinks and we don't wanna do business with him.
Speaker 1:So where to find your first or your next 10 customers? Number one go into the Facebook groups. Find the top five groups in whatever niche you're in in your local area and join them. Start commenting and engaging. Figure out what people are interested in. Figure out the moderators, figure out the businesses who are movers and shakers and create connections there, engage and provide value. You want to be the go to source for whatever service you provide in these groups and it's a great way to build your brand up. Make everything in there effortlessly and get people to vouch for you and people to suggest you and refer you. And, like we were saying, if you're referring yourself, people don't care, but if other people are referring you, people listen. We want to work and engage in these groups so we become the trusted go to person in our industry on these pages and that is a fantastic way to grow your business with no money down.
Speaker 1:And number two local networking. Say, you'd rather be in person. There's plenty of BNI groups, there's plenty of referrals or chamber of commerce's where you can go in person and create the same type networking group. We prefer the online groups because we don't have to be at these events, but if you're more of an in-person person, join a BNI chapter or join a chamber of commerce. There's plenty of great local networking groups where you can plug in with the same people.
Speaker 1:Website SEO that is something huge. Make sure that you get into your website SEO. You want to be found when people search Google. If somebody searches service in their area and you're the first to pop up, you have immense social proof. There's a lot more eyeballs on SEO than advertising. So if you're able to be in a high search term area, a nice populated area and the first to show up on Google, you can get away with a lot of poor marketing. So get your branding solid and then be top of Google and you will dominate your industry.
Speaker 1:And then, lastly, paid ads Scale your lead generation fast. Create the funnel. You can create a fun creative, like we're talking about on our social media posting yesterday. Make that creative with a hook, that three second hook. Put everything out there and create a form generation and link to a website and your website better show. In the first three seconds we were talking about what I do, who I serve and how I make them feel.
Speaker 1:And then a call to action. That call to action is going to be a contact information, like we're saying the other day in our conversion phase. So with the paid ads we are just pushing that out really quickly. Our funnel is touching more people, way bigger top end of engagement. There's more eyeballs on that in the funnel with paid ads. So we're just going to funnel it down and we're going to extract leads from that.
Speaker 1:So what are three quick wins, three ways to get more leads this week? Create a free lead magnet to collect emails. By doing so, give value. If you notice, hey, it's springtime. Here's a checklist of how to get your home prepped for spring. All you gotta do is enter your email address, enter a phone number below, and you get it sent to you directly. You'll collect a lot of emails. You'll collect a lot of interested people who would be interested in your service that you then can nurture.
Speaker 1:Two post a testimonial and a call to action on social media. Here's the home we pressure washed. This is how happy the woman was. Here's her Google review. If you want your home cleaned, here's the link to our website. Fill out the form and we'll reach out to you. And then three offer a limited time promo or flash sale. Hey, we got pollen in the air. A lot of people wait until pollen is over with in order to have their house pressure washed. We'll give you a sale of 20% off if you choose to get your house pressure washed right now, as opposed to wait a month. Is that interesting to you, yes or no? There you go.
Speaker 1:So that was day six. Day six was a lot. We talked about taking the brand that we've created, attracting the ideal customers, creating that magnetic brand that attracts people with our messaging, making it all pretty. With day four, we talked about our logos, our colors and all that. Day five, we talked about our social media strategy, where we talked about our posting, our two different platforms to talk about, and today we looped it all into the funnel. So that funnel is where we're starting to grab the attention of everybody that we have attracted and we're funneling down with. We are nurturing those leads and then we are turning them into conversions of customers.
Speaker 1:So tomorrow we're going to be talking about scaling this and working on our long term growth. So today was vital in capturing the leads that we've generated. Today is where your money is being extracted out of your brand. Tomorrow is exciting. We're gonna be talking about our long-term growth. How are we scaling this? How are we going from a $10,000 a month to a $50,000 a month? We're gonna be talking about growth strategies and how to go to however high our business wants to go. Branding, social media, marketing are now in place. So now, what Tomorrow? We'll focus on how to scale without losing quality. Get ready for long-term success and consistent revenue.
