Choose Your Hard
Choose Your Hard is the podcast that dives deep into the grit, resilience, and raw strength it takes to build a business. Hosted by Travis Jansen, each episode brings you inspiring stories of entrepreneurs who’ve faced the crossroads of challenge and choice—and emerged stronger. From the blood, sweat, and tears of startup life to the breakthroughs that redefine success, we’re here to show you that every path is hard, but you get to choose your hard.
Tune in weekly to ignite your entrepreneurial fire with real-world insights, unfiltered conversations, and actionable lessons to fuel your journey. Whether you’re just starting out or scaling your empire, this is your roadmap to thriving in the face of adversity. The question is: which hard will you choose?
Choose Your Hard
Profit First
What if your business could guarantee profit - every single month - no matter what?
In this episode of Choose Your Hard, Travis Jansen breaks down the game-changing book Profit First by Mike Michalowicz. Instead of running your business on the old formula “Sales – Expenses = Profit,” Michalowicz flips the script to “Sales – Profit = Expenses.” It’s a mindset shift that forces you to put profit at the top, not the leftovers.
Travis shares his personal takeaways from implementing Profit First in business and life, the hardest parts of making it real, and how financial discipline becomes a daily “Choose Your Hard.” Whether you’re a startup founder barely staying afloat or a seasoned entrepreneur chasing growth, this episode will challenge the way you think about money and give you practical steps to start keeping more of it.
What You’ll Learn in This Episode:
- Why traditional accounting keeps entrepreneurs broke
- How the “Profit First” formula can transform your cash flow
- Practical ways to implement Profit First in your business
- Travis’s personal stories of wins and struggles with this system
- Why profit is not selfish — it’s survival
Tune in, and start building a business that pays you back.
🎙️ Tune in and hear the story of a business leader who chose his hard and continues to thrive.
We're proud to be sponsored by Operation StormStrong, the grassroots hurricane response initiative by Jansen Shutters & Specialties. Want to volunteer, donate, or become a community partner? Visit jansenshutters.com/stormstrong
Have a question or want to share your story? DM us on Instagram: @chooseyourhardofficial