Jeansland Podcast
This is why I do this. Jeansland is a podcast about the ecosystem in which jeans live. There are an estimated 26 million cotton farmers around the world, and about 25% of their production goes into jeans, which could mean 6.2 million farmers depend on denim. I read estimates that at least 1 million people work in retail selling jeans, and another 1.5 to 2 million sew them. And then there are all the label producers, pattern makers, laundries, chemical companies, machinery producers, and those that work in denim mills. I mean, the jeans industry, which is bigger than the global movie and music business combined, employs a lot of human beings. And many of them, like me, love jeans. The French philosopher and existentialist Simone de Beauvoir, when visiting New York, said, "Everyone in the New York subway is a novel." I never met her, but I guess she made the observation because of the incredible diversity of people who ride the subway system. I'm convinced the people in our jeans industry are like those in the subway. They are unique, with rich and complex stories to tell, and I want to hear them. And deep inside me, I think you might feel the same way.
https://jeansland.co/
Jeansland Podcast
Ep 46: Inside Denim Journalism with Sophie Bramel
Sophie Bramel is the technical editor at Inside Denim, and she watches the entire global denim ecosystem. Brands, mills, fibers, innovation, sustainability. All of it.
In this conversation, Andrew and Sophie trace her path from music and fashion reporting to becoming one of the industry's most trusted observers. She talks about why denim mills feel like "cathedrals to blue," why true innovation takes decades (she uses Tencel™ as the perfect example), and why the industry talks sustainability far more than it actually implements it.
They dig into labor equity, the global South, and the real limits of circularity. Sophie doesn't sugarcoat the challenges. Chemical recycling is still opaque. Wages haven't kept up. Clothing is the one thing that hasn't gotten more expensive, and that's not normal.
They also talk about trade shows (too many?), what young writers should do if they want to cover fashion, and why denim is one of the few corners of the industry where deep reporting still matters. Sophie's take? If you're just copy-pasting press releases, you won't survive.
If you care about how this industry actually works, listen to this one.
Thank you to our sponsor Inside Denim.
Sophie Bramel
Technical Editor, Inside Denim
Inside Denim, LinkedIn, Instagram, Bluesky, Threads