Creating Versus Ownership & Who Loses

Miami was doing what Miami does best: stacking major weeks on top of each other. Between Miami Swim Week activations and the American Black Film Festival closeouts, we were outside, on our feet, and paying the price the next day, including Amanda’s voice getting taken out by secondhand smoke. That “city never sleeps” pace is fun until it isn’t, and it’s the perfect lead-in to the bigger theme we can’t ignore lately: culture moves fast, and if you create something, the internet can run off with it even faster.

We shift into the viral debate around Patrick Ta, Painted By Esther, and the question of who gets to trademark a trend, especially in beauty. We talk about why attribution matters, why “I was inspired by” hits different than “I own this,” and how a trademark or IP claim changes the stakes from vibes to finances. If you’re a creator, makeup artist, or brand builder watching your work get mimicked, this conversation is about more than drama, it’s about leverage and getting paid.

From there we go practical: what protecting your intellectual property can look like, why trademarks can be tedious and slow, and how real-world examples like the Uggs naming story show what happens when ownership and public recognition split. We also speak directly to corporate creatives and interns navigating work-for-hire, where your best idea can become “company property” unless you move carefully. The goal isn’t paranoia, it’s clarity: protect what’s truly valuable, learn the business side, and don’t operate from scarcity because one good idea usually means you’ve got many more.

If you enjoy these unfiltered breakdowns of culture, business, and creator rights, subscribe, share this with a friend who’s building something, and leave us a review so more people can find Elevators.

Transcript

0:01

Welcome back to another episode of Elevators. I'm Crystal Vega. And I'm Amanda Booz. Welcome back, guys. I sound Booze Crazy Pop Smoke, y'all. So forgive Amanda. I'm obviously gonna be doing

Miami Nights And No Voice

0:16

a lot of the talking on today's episode because my girl left her voice in last week or something. Like she literally sounds insane. But welcome back. We're so excited for you guys to be joining us for another episode. We have so much catching up to do. Amanda, y'all, has been outside, obviously. So she's gonna have to walk us through like what happened with her voice. There's a lot going on down here in Miami. It's too much going on, and I apologize in advance if I sound like a grown man this morning. Remember last week when I was telling you guys, Little Miss Not Drinking, like I was giving y'all, oh, I'm not drinking anymore. Yeah, I don't know what number y'all did a number on me this week because I don't know what got into me, but I kept a cute during the middle of the week and even the beginning of the week. And for some odd reason, this year, Miami Swim Week and ABF, which is the American Black Film Festival, for those who don't know, all decided to happen in the same exact week in Miami. Miami's already overwhelming as it is when events happen, like an F1 or Art Basle or like anything, Memorial Weekend, which was literally last weekend. I think it's also sp it's also summer break. Like it's just so much happening where everybody's outside at one time. So this obviously this past weekend, so many events happened. I had friends in town. Me and Crystal went to a couple events together. Like, so you know your girl was outside. But last night in particular was the ABFF like close out all white party. And I don't know why people feel the need to still smoke indoors. Because that second hand smoke is real. Like I don't know, girl. People find a way because I promise y'all I didn't smoke no hookah, but people were smoking in my vicinity, and my I'm like, like, what happened? You would have thought I smoked a whole pack of cigarettes. Like, it's just crazy. Like, I sound crazy. So I apologize in advance if you guys are listening. Thank you for tuning in. But yes, I am I'm sounding like, you know, like a grown, like a grown man today. Yeah, girl. It's crazy. It's okay. They know what you sound like when you when you don't sound like a man. So all I like the bass, honestly. I think I like it a little bit. Not too much. Not too much. I just need you to start a little more normal. Oh my goodness. Let's talk about swim week though. So we so we went to the brow sugar paper event, which was fire. It was nice. We had a good time. We were actually hopping around. We went to Netflix. What else do we do? We did a bunch of different things that night. I feel like we moved everywhere. We did. Um, so for those of you who don't know,

Swim Week Highlights And Event Burnout

2:47

Miami Swim Week is like New York Fashion Week where a bunch of brands come down here and activate. One thing that I absolutely love about living in Miami is the fact that it is really a destination like tempo location. So, like, we don't always have something going on like New York City, where there's like always something happening every day of the week. However, when things do happen, it's like a thing. Like the brands are here, like people are flying out for like Art Basil and all these and F1 and Swim Week and all these different sort of tempo activities every couple of weeks, and people are flying in for it. And I love that. Like I love the fact that people are coming to Miami to enjoy themselves. Um, but also I love when like everybody leaves and then it's like quiet and back to normal and we can recoup and get back into the flow of things because it do be a lot sometimes. It does, it definitely does. And I literally was saying that to myself. I'm like, I cannot wait till everybody goes home respectfully. Love when people come to visit, but this week I am like back on my doing everything I need to be doing, working, gym, no events. I'm wearing flats. My feet were like hurting all weekend from just being in heels. I'm like, look, let's get back to regularly scheduled programming. Love the events, but I love when it's over. So yeah. And there's also been so much happening socially, like, ooh, I feel like these days we have been featuring our unfiltered segment where we like talk about things that are happening on social media and like in the world, much more in like giving our POVs on it. And yeah, I think the last couple weeks we have been doing that very consistently because there's always something going on. Like this week, there is a whole ordeal about makeup and trademarking and IPing and all the things. And quite frankly, I don't really understand what's going on.

Patrick Ta Backlash And Trend Credit

4:40

So, Amanda, please walk us through what is happening on the internet right now. So, honestly, there's just a lot of discourse happening on social media. If you guys have not seen it already or are familiar, basically, Patrick Ta is being called out, y'all. Patrick Ta is being called out because he trademarked basically like a blush duo set that was originally created, wasn't even actually really originally created by Painted by Esther, but painted by Esther went trending and viral for it because she is a laundria's makeup artist and she would do all of these beautiful, like bright, bold blushes on a laundria. And so she became really popular for that style of makeup. And it's so funny because I was looking back at like social clips. Patrick saw literally got on the internet and was like that he was doing the same thing on his clients and was saying that he got the idea from Painted by Esters. So he really gave her the credit when he was doing that, you know, originally when he got hit to the trend. But now he's claiming like it's something new that he's developed and it's something that he's been doing for years. And it's like, yo, when did we miss the plot on not really giving originators or the people who really came up with ideas in general, not even as it relates to makeup, when did we miss the plot on giving people their credit? Like, why do we feel like as a community, because guess what? Nothing has been like not created like at all. Like I feel like everything under the sun has been created and has been redone in history multiple times, right? But I think it's okay to say that it wasn't your your idea. You know, maybe you perfected it or maybe you came up with your own version of it, but people are calling him out on the internet because you may or may not agree with it, but he trademarked it now. So he went even a step further to say, this is actually my idea, when people are calling him out and saying, Patrick, this isn't your idea. And she even said it's not even our idea. So I think this is a great learning curve because it can teach us a lot about business. I feel like a lot of creatives and, you know, people who are on the internet do things online. And sometimes if we have a really good idea and you know your idea is something that has never been thought of or that is so unique, I think it's so important to go the extra mile and trademark or go the extra mile and do your due diligence to have those things done because so many businesses have like fallen to the wayside by the people who created it first, by people who just take the step further and get it trademarked. Wait, I have a question. So what is he trademarking? Is he trademarking the IP of it, or is he trademarking like a product that can be used to do that style? So he's trademarking her signature blush technique. And you know he has blush palettes, girl. That's so interesting because you know in fashion, you can't trade that's very interesting to me that you could do that in makeup because in fashion, I don't think that you can trademark or like IP your designs. And that's why like the fast fashion brands can create dupes because legally there's no real protection for the high-end designers that are coming up with these pieces that this fast fashion brands are duping. So it's thinking to me that that's because it's like it's almost like I I just don't get it. Like, how would you trademark something like that? Like, what are you what are you gonna do, like stop people from doing that? You know, like I just don't understand what's the point of trademarking something like that. Yes, I don't know. I think he's trademarking transitional blush. I think that's what they're also like calling it. Um, because it's been popular. Like, I think you guys have seen it everywhere on the internet if you haven't already. Like it's really that bold blush, but it's like the technique of how you do it. So he's saying that that's like his idea now. That's girl, it's very unfortunate. I think you know what? This is a great opportunity to talk about not letting people take credit for your stuff in the corporate world and as a freelancer. Like just how you said it's so important to protect your work. Protect your work, protect your IP. This has even happened to Uggs, you know, the famous Uggs that we all absolutely love. So those were originated in Australia. And I don't know if you guys remember, but when Uggs first came out, it was like Uggs Australia or like since 1989 or something like that. That's what they used to be called. And then there was like a US company. I don't know if they like merged or what it, whatever it was. Long story short, now that brand and like that sort of that design and the originators of Uggs, uh, what we know as Uggs here in the States, um, they had like a fallout or like a you know a clashing with, you know, Uggs in the States versus Uggs, their originator in Australia. So now the originator in Australia can only sell their product, which they originated in the States under like since 1980 something. Like they can't sell the product under the name Uggs, which we don't really, yes. So now the Uggs company that we know, right? After they had the fallout with the originator of Uggs, I know this sounds so confusing, but basically the originators worked, I guess, with an American company and they fell out. And because the American company owns the name Uggs here in the States, the originators who started the brand and who created the footwear now can only sell under a different name here in the States. But it's like once as a consumer, you know, Uggs to be Uggs, you're not gonna go to the originator to the since 18 blah, blah, blah. You know? So it's very unfortunate. And I say all that to say if it happens to the bigger brands like that, what makes us think that it can't happen to us? And you know what's crazy? It happens to people all the time. And it reminds me that influence is not the same as ownership. And I think people have to understand that. So, like, think about it. We talk about music all the time. Drake's album came out. A girl who was on TikTok created a video, and I think for the first time, as we all were taking on the music, she heard her voice from a TikTok video she shot. You know what I mean? And I think it's like there's something so I think special about people who go the extra mile to actually own the rights or own their thing before it pops off. Like, there's a difference between creating and being creative and ownership. Like it's that that one specific like business piece that I feel like a lot of us sometimes miss. We're so ready to get the idea out and so quick to like show it to the world versus like, let me go on the internet, let me get the LLC, let me go on legal Zoom, let me make sure I could trademark it. Because you trademark stuff, Crystal, like you could talk to that. Like, what? Like, explain the process for people who don't know and like what they should do and how long that takes to actually like trademark things. First of all, it takes forever. And I will also say this is such a layered conversation because trademarking, even if you don't trademark

Trademarks IP And The Uggs Lesson

11:30

stuff, you still have a leg to stand on. If you started a brand a long time ago and you have proof of using said logo or idea, like you can still end up in a legal battle, but when you're trademarking things, you're kind of like making it harder for somebody to even take it that far with you. So I have trademarked things in the past. I did it personally myself the first time without Chat GPT. Okay. So I just want to say that because it took a long time. And sometimes I think, like, oh my God, how do people do these things in the past without the assistance of an AI? But it is possible. However, it was very tedious. Now I'm sure the process is much easier because you could put into chat and chat could like help you figure it out. So use your resources. You don't necessarily have to hire a lawyer to trademark something or to trademark your IP, but it is a very like tedious task. So you want to make sure you know exactly what you're doing because the smallest feature can make the biggest difference. This is not legal advice, obviously, by the way, but basically in the past I have trademarked stuff by myself. And then we had updated our business logo. So I had that done professionally the second time because there was a brand and company who was functioning under a very similar name and was also functioning in a very similar realm, which was extremely close to home. We didn't send a seasoned assist. And I mean, like they were throwing events and doing like all of that as well. Yes, literally. So basically what happened, we were, I believe I was like trademarking regardless. I was already in the trademarking process the first time. And then something had came to our attention that was like, hey, there's this brand, they function in the same one of the same states as you, and they sound very similar, they're doing very similar things. And I was like, oh, like we gotta send a season to cis because this is crazy. But as time went by, and this is in all industries, a lot of people don't stick to what they were doing. Like, and that's the hardest. They hot for a second. They're not gonna be able to do it. It's like it's not it's not hard to start an idea when you're like on a rush, like you're you're you're you're driven, you're on a high, like you're motivated, you're inspired, but you're not disciplined. So after a while, it's like that kind of like fizzled out, and we didn't have to like take any legal steps in the past. However, if we did need to take a step now, we are officially trademarked and it goes as far back as when we started the company bef in like 2017. So, like, we have been doing this for a long time. So, anyways, I say all that to say. Right, run the date back because like come on, y'all knocking on 10 years. That's crazy. I know, that's so crazy. Baby, we get 10, you got a 10-year-old baby, basically. I yeah, we do. And I think actually, now that you say that, we're gonna have to do something big to celebrate 10 years at this point. You should definitely do that. Y'all have to. Yeah, y'all have to. But I think that's crazy because it's like, when did inspiration become exploitation? You know what I mean? Like, why is it that people can't just say, hey, we would love to do something like this in our city because we don't have it. And I think sometimes that's what it becomes. It's like people see something and they want to execute it. But I say all the time. You can give somebody the ingredients, you can give them the spices, you can get them down to writing out the recipe. No one is going to be able to do something the way you do it because, and y'all know I'm spiritual. I feel like God literally places certain things on certain people because he knows this is like what I want you to do. You know what I mean? And it's not to say that other people can't do something, but it's like there's there's often like, you know what I'm saying? Often imitated, never duplicated. We've heard the term before. You know what I mean? Like there's no one that does something better than you. And I think that that's always the test of time. So I feel like if you're watching or listening and there's an idea you want to start, but like you're getting discouraged because someone else is like doing it, one, of course, do your research, but also like if this is something you're really supposed to do or it's like within you, you'll know. You know what I mean? And you also know when you're just putting on because you see that it's hot for a second, and then it's like, well, I just want to jump on the bandwagon. Like, yeah, it really has to be something you're really truly passionate about. You can't just want to do something because you see other people doing it and you feel like it's a profitable thing to do. Like, I think once you take money out of it and it's really something that you really are passionate about, like, no one's gonna be able to copy you because it's like you are the original blueprint, and that's really all it is. And if you are the type of person that like you do things for money, that's okay. You are a business person by a boring business, by multiple boring businesses. Like if your passion is just making money and it's not like tied to like creating art or doing something creative or or doing or like social give back, whatever it is, that is okay. But being able to identify that and lean into it is the most important thing because that's where you're gonna really see yourself flourish and see yourself become more successful and meaning and exceeding your dreams and your goals. It's not to Mana's point, jumping on the bandwagon because this is hot right now and you got to create it from scratch. And that's another thing too. It's like this, there's so many different layers. I have like my brains everywhere, but like I just think there's just so much power and collaboration. Like, if you're seeing this thing that's happening, you don't have to create it from scratch by yourself. You can just join whomever is building said thing because nine times out of ten, they're probably trying to grow and trying to put other people in leadership positions. And that's me giving everybody the benefit of the doubt, right? But yeah, like you don't always have to do your own thing that's very similar. But you know, a lot of times when people are creating these different business ideas, and it it's really in vain. It's really in self-service, it's really to be in the spotlight or to be the founder or the owner of this. Like, you get what I'm saying? Like, it's not really because they're passionate about said thing, it's they're more passionate about attention than anything. I mean, I think it's very important to be very real with yourself about that, like what it is that you're trying to do because you'll end up wasting a lot of your time, also wasting a lot of your money. So,

How Trademarking Works In Real Life

17:37

going back to the point of like making sure that your IPs and all these things are trademarked and and and covered, um, you have to be passionate about it because it's expensive. Like, and and you don't want to legalize every single idea you have. And I think that's what took us a very long time to do like the trademarking and stuff, is because we were doing the work most of the time. To your to Amanda's point, it's like we were just being creative and doing the work. We weren't looking up and saying that this is a legit business. And it could have caused us a lot of trouble. Thank God it hasn't and didn't, but it's important, like if you are going to continue to build said thing that you are protecting yourself legally in whatever way that looks like. But you know, from a corporate perspective, if you are working for a company, it's a little harder to do because technically you're work for hire most of the time. But you do want to make sure that you're getting the credit for whatever it is you're putting your ideas on. Like one thing that I hated as an intern was that people would ask us all the time, like, what do you think about this? What do you think about that? Yada, yada, yada. And then take the ideas and go back with it and create stuff. And it's kind of like, dang, why you didn't bring me into the room? I could have talked about these ideas myself. You know, like I could have talked about what I find to be hot because you guys have booking talent off of that, you know? Yeah, and I have a story for you on that. It's so funny. I'm I'm so glad you said something like that. And I actually wanted to see if this has ever happened to you too. But I can recall a time, and I won't give specifics, but if you, if you know, you know, maybe you could put it together. Because I at the time had to probably sign something, which was like over 10 years ago. So it's probably not even, you know, it's probably out of the time frame or whatever. But when I was an intern for a specific company, one of our projects, and I'm sure you guys may have had projects when you do internships, but one of our projects was we had to come up with a show idea. So my intern group was like a group of four or five of us, and we had a show idea and we had to go out and execute it, right? So one of my girls was like, okay, I know somebody that owns a tattoo shop in Harlem, and they were like, I'm going to see if we can film a show about tattoo artists, and it's be it's gonna be called self-made. So we literally had a shooter, it was me and her. We came up with the creative ideas, and because they had like a good storyline, right? You guys probably are putting it together what the show was. Yeah, a thousand percent. Yep. And this is before the show even came out. And so we had to present the show, we had to shoot a pilot as interns, go out in the city, shoot a pilot for the show, and later on, that network put out that same show in a different age. Crazy. So crazy. And you can't. I was an intern at the time. I couldn't say anything, we couldn't do anything, but it was one of those things where it's like, bet, you know what I mean? So what made me think about it is like, has that ever happened to you where you've created, you had an idea or you shared something with somebody and they tried to go execute it and like try to act like they didn't get that idea for me. Has that ever happened to you? Because that when that happened to us, we were so upset. We were like, yo, y'all could have just like gave us a little credit. Like, I get it. As interns, you feel like you don't have any like equity in what you're doing because like you're you're there for an opportunity and to get like a college credit. You know what I mean? Like you're not really thinking from a business perspective like at that time, well, I need to trademark this because it became a very popular show. And it was, if I show you guys the pilot verbatim, it was the same shop. Like it was not, it was literally the same exact idea. So it was crazy to me, to be honest. And, you know, as an intern, you're signing work for higher paperwork. So whatever you come up with is theirs. But I will say, now I don't know the actual like logistics of it, but when I think about, you know, the corporate girlies who are listening, I and and you know, how they are trying to build their own thing, but also kind of keep ownership of what they're building, but also collab with like a corporate company on a grand scale. I think of Imani Ellis. Like she, I don't know the logistics of it, but like she was able to come from her corporate world and build out CultureCon with like a massive company, but still own her IP as a smart girl. I love that. Like, however, she did that, I don't know. But when I think about like, is it possible for corporate girlies? I think about Imani Ellis and I'm like, no, it is. I don't know how she but I know it's possible. So for those of you who are listening who are like, hey, I have this idea, but and you know, I want to bring it to my my business or whatever, I don't know what it looks like. Talk to a lawyer before you do it, but it is possible. So don't get discouraged. Yeah. And I think it's a part of having like the right people like behind the scenes that are like helping you make sure you get your ducks in order and like you you literally have the right paperwork, you have the right things. And also like to your point, with working in these like realms and being in like the corporate world, like take the knowledge you learn at work and apply it to whatever businesses that you're trying to produce outside of your nine to five. You know what I mean? Like you're literally sitting at a desk working hard, grinding it out and doing this for said company. Like you gotta do the same due diligence for your own company. You know what I mean? Like whatever you're learning in those spaces, there's plenty of things like that I've learned, you know, and in working in corporate that I still carry on right now as an entrepreneur. And you know what I mean? So it's it's one of those things where you just gotta like let it work for you. You work it for it, but let it work for you. Anytime I'm working for a place, that's exactly how I take it. I'm getting paid to learn. And like you should totally think about no matter where you are, what you're doing, you're getting paid to learn. So take what you can and apply it elsewhere if you want to, because also as we get older, not everybody wanna open up a business. Not everybody wants to do something as a side hustle and and build their own. And that is a okay. Okay. People, there are people who are making a lot of money working for somebody else. That is okay. Yes, yeah. And I think also don't underestimate industries that you feel aren't as attractive. So I was listening to the story of the owner of Fishwife. If you guys don't know what Fishwife is, it's that popular sardine company that's like everybody literally eats sardines now. Now everybody's eating it. Yep. Back in the day, sardines was like, you ain't got no money eating sardines. You know what I mean? Like now, sardines and Whole Foods is like $20 a can. Like, you know what I mean? Like it's different now. But I do think that she, the owner of that company, she took like a unique industry. Like, no one's like really, when you go down that aisle at the grocery store, like all the cans look the same. You know what I mean? She took something that wasn't like a conventional idea and literally just made it bloom. Like she repackaged it. She did the branding. She literally, I think, put all of her money to like social content creators into like, you know, digital marketing, like all that stuff. That company's worth like six to fifteen million dollars. So crazy. Can sardines. Like insane. Blows my mind. And I think she's actually gonna start doing another business venture, I think, like in the canned food world. I don't remember what it is, but I have to look it up. But that story was if you guys ever get a chance to just go look at her story and what she's done, she changed the game. I love it, I like that. That's awesome. Yeah, and I've been seeing that uh brand everywhere now on social media. And I will also say, yeah,

Corporate Ideas Work For Hire And Moving Smart

24:50

sardines are very popular now. I mean, it's oh they've always been really good for you, but now they're popular to eat. And they're not so much frowned upon because yes, in the back in the day, people were like, Elliot, you eat sardines, yeah. Yeah, like you eat sardines, you everything, yeah. No, I love sardines, I love, I love tuna, all that. So but I was like, dang, she's she's doing, she did her big one with that. But I will also say, kind of like, not everything needs to be severely protected. And I think for me, that was kind of like when we first started our business, and even like with my own stuff, like I have cositas and and my little travel makeup stuff, and you know, like, and I and I have not maybe I shouldn't say this out loud, but like I have not like trademarked that stuff because I'm like not every idea needs to be trademarked. Like I'm not I'm not Kim Kardashian, you know, like who's gonna like is this gonna be big enough for me to IP? Like, is this gonna be big enough for me to trademark and protect? Like, not everything needs protection, but I think it's really up to you and your discernment to decide, okay, I need to protect this because if if said such and such comes out with it, like I wanna be able to have a leg to stand on or an argument or to to create, to be able to, you know, dispute that I own this idea, I own this whatever the case may be. But a lot of times, like it's kind of like when we're building stuff from the ground up, we wait to have the perfect website, we wait to have the perfect this, the perfect that. Sometimes you just gotta do it and put it out and protect it at the same time if you are gonna do it. Because again, a lot of times we don't be reinventing the wheel. It's the same we never do, just in a different marketing sense. And it's important to understand that too. Like, are you really doing something new? But to your point, you could be Patrick Ta and not be doing something new and still IP it. I think it's crazy that that happened, and I'm hoping that, you know, painted by Esther, you know, definitely continues to get the credit because she's, you know, a creative and she is a trendsetter in her own right and that. And Patrick Taw could have easily, honestly use that as an opportunity to do a brand collab. It could have been a Patrick Tainted by Esther collection. Like makeup. That's what I'm saying. Yeah, makeup, makeup companies do that all the time. They have collections from a said person and they give another artist their credit. And I think that that could have easily been like the solve here. But listen, black people and brown people have been getting their ideas taken from up under them for years. For a long time. I think sometimes it's just they're not maybe necessarily like mainstream or in a certain light to where people will pick up on it. But I love, I love the era we are in as it relates to like the internet because people come with their receipts. We're like, wait a second, you weren't the first. We're gonna find the person and we're gonna remind you who the person was. So I love that sometimes people do that because I feel like, you know, 10 plus years ago, people weren't able to do that. And people would just steal people's ideas and run with it. So listen. Or like even the uh what was it that happened like two or three weeks ago with the face card? And the girl was like the creator, I think she was like a black woman, and she the creator of sort of like the content direction was like she went into a store and she like put her face, like you know, when you like tap to pay, like she put her face and it was like you're approved or whatever. Yes. And a brand, a couple of brands came out of the city. Oh my gosh, I see that scale after. Yes. And she showed emails of the brand reaching out to her for her to do that. And she I think she was like trying to like coin the like the phrase, like to what you were saying, face card, like face card thing for stuff. Yeah. And I was like, oh my gosh. And you know what's unfortunate about this whole situation? It's like you from Esther's perspective, it's like, who would have thought you could trademark that? Like, I wouldn't have thought that. But again, I'm not a makeup artist, so I don't really know the like legalities of that world. But it's kind of like if you don't try, you don't really know if that thing is possible. And same with like the face card girl. Like, I wonder if she was trying to trademark her stuff. Or did they curve her and say, oh, you can't trademark this? Like, you know, when Kylie tried to do the rise and shine or rise and whatever. You remember like that? It was like this whole thing, and then they told her no because it's too common of a phrase. She can't trademark it. Yeah. So it's like, how do you really know if you don't have the resources to find that information out quickly? Because again, when I was doing like my trademark, it took a very long time. There's no really cutting the line unless you're paying a lawyer who's got who's got the ins and who's already in that field, you know? So it's just, it's unfortunate because again, and when it comes to a system, very much so, like black and brown people are last. And sometimes they're told no about trademarking certain things that other people can get away with. Yeah, and I will say this, especially for smaller creators, because I feel like we have so much more influence than we think because a lot of brands obviously they do their research and they look for these different ideas and things so that they can come up with new campaigns for their company. But remember this if you have one idea, you have millions of ideas, right? Like you can put something out, be happy that you put it out in the atmosphere and in the universe, but do know that's not your one and only. You know what I mean? Like if God placed this on your heart to do, then He has so many other ideas for you. He has so many other ventures for you where it's not just a one and done. Because if I came up with that and I was, I got that so easily, it's like, what other things do I have in the can that I could let out and that could be successful? So don't ever feel like so attached to something that that's the one and only. Like, no, baby, like you got so many different ideas under your belt. You just gotta like, you know what I'm saying? Just reach out and grab them like Barney. Like Barney got a bag full of magic tricks. You know what I mean? Like you, yeah, you literally are not just a one and done person. Like if you're not gonna do it. No, for sure. Don't function from a scarcity place. If you got, if you did it once, you could do it twice. If you did it twice, you do it three times. And you always learn, like, if you know, you in a situation where you're like, oh damn, I didn't get credit for that thing, or like I didn't protect myself when it comes to that thing, your next idea, now you know how to move. Like, don't be discouraged. And same for the corporate girls. Like, just because you work for a company, if you have a great idea and you sign like a work for hire contract, but you know this idea is gonna blow it up or whatever, like talk to the right people. So you put yourself in a position where you're protected and you are also benefiting from your creative or your idea, your marketing, whatever it is. Yeah. And especially if for the for the girls who who have a nine to five, like work that nine to five. Like, if you you have the different departments, you got your legal department, you got your engineering department, you got this. Like, if you got to take a couple meetings just to talk to people to get some ideas, you don't have to say what it is that you're doing, but like literally make sure you're getting the most out of the situation in whatever realm that you are in. But girl, this is such a good chat. Like, I hope anyone who is tuning in really got something from this conversation because it's important for us to talk about this. Like, we have these ideas, we want to make sure that we're protecting them and also just getting it out and putting it out there. You know what I mean? And I love the accountability that's happening online, the way everybody's standing up for each other. I appreciate that. Because if the creator might not have seen it, at least somebody else could call it out. Because that's one thing about the internet. They they ain't gonna forget ever. Okay. Never, ever, ever, ever. Not on Beyonce's internet. And I love that. Hopefully, Patrick Todd comes out and says something to give painted by us to her flowers. But it's like, how can you at this point without backtracking? Like, there's so many things he could do, give her a little equity on that blush, give her a little something. That's the only solve. Yeah, that's the only solve. Because even if you say, yeah, okay, here's the credit, but the credit ain't gonna pay her bills. And let's be real, when you're when you're when you're patenting, not patenting, well, I guess patenting, trademarking, patenting, IP, whatever. When you are taking that legal step, it's because there's finances attached to it. So yeah, unless you're gonna allow her to financially benefit, I don't keep keep the keep the public credit. Give me the funds. That's it. That's it. That's it. Give her the funds. Pay pay women. We deserve it. We deserve it. We go to someone. But yes, I hope that you guys enjoyed this episode. We appreciate y'all tuning in for another episode of Elevators. And we will be back in two weeks, y'all. We are coming to you every two weeks, and sometimes we might ramp it up. I don't know. Y'all just gotta stay with us to find out. But we appreciate y'all tuning in every single elevators episode. And like, comment, subscribe if this has touched you and this was your sign to protect yourself or send it to a friend who um is gonna feel inspired. Yeah, make sure

Scarcity Mindset Recap And Farewell

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