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Know What Is Next
Scott Gutterman on Fan Engagement and the Future of Sports Media
What does it take to revolutionize digital media in professional sports?
In this episode, Next League’s David Nugent sits down with Scott Gutterman, SVP of Digital Operations at the PGA TOUR, to discuss the evolving intersection of sports, technology, and fan engagement.
Scott shares fascinating insights from his tenure leading the PGA Tour’s digital transformation, including pivotal decisions AND complexities of managing real-time data for a global audience.
From the early challenges of migrating to a cloud-based infrastructure to the rise of generative AI, Scott explains how the PGA TOUR continuously adapts to shifting digital landscapes while maintaining a focus on innovation, revenue growth, and fan experience.
Scott and Dave go deep on decentralizing content consumption, leveraging data for sponsorships, and planning for the next wave of AI-driven personalization.
In this episode, you’ll hear:
- The shift from centralized to decentralized sports consumption — and what it means for content creators
- Why the PGA TOUR took full control of its digital media rights — and how this shaped their future business model
- Complexities of delivering real-time sports data at scale, including managing live feeds and latency
- How sponsorships and direct sales played a key role in making the PGA TOUR’s digital operations financially viable
- How AI and automation are redefining sports media and creating hyper-personalized fan experiences
Resources and Links:
Connect with Scott Gutterman on LinkedIn and check out the PGA Tour website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.