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Know What Is Next
The Business Strategy Behind PWHL and the Future of Women's Hockey with Amy Scheer
The Professional Women’s Hockey League has rapidly grown into a powerhouse in women’s sports.
Amy Scheer, EVP of Business Operations at the Professional Women’s Hockey League chats with Dave and shares her career journey from working with the New Jersey Nets and Madison Square Garden to leading the business side of the PWHL.
She offers an insider’s look at the league's expansion plans, the business strategy behind its rapid growth, and how the team is navigating challenges as a startup.
Amy also discusses the league’s impressive fan engagement, with over 500,000 fans and more than 50 corporate partners on board. She highlights the growing momentum behind women’s sports, the impact of Olympic-level talent, and how the PWHL is positioning itself as a global force.
In this episode, you’ll hear:
- How the PWHL launched 6 teams in just eight months, breaking records
- Why the league is strategically targeting specific cities for their expansion
- The PWHL’s approach to securing 50+ top-tier partnerships
- Amy’s leadership playbook for building a winning culture, including the key traits she looks for in her team
- How PWHL athletes are set to dominate the Olympic stage and boost league visibility
Resources and Links:
Connect with Amy Scheer on LinkedIn and check out the PHWL website.
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