Know What Is Next
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
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Know What Is Next
How the USGA is Elevating Women, Youth, and Adaptive Athletes
What does the future of golf look like, and who’s making it happen?
In this episode, Jon Podany, Chief Commercial Officer of the USGA, joins Dave to explore the bold investments and innovations reshaping the sport. You’ll hear how they’ve built a pipeline of young talent with the U.S. National Development Program, AND how they’ve transformed the fan experience.
The USGA is elevating women's golf through landmark prize purses and broadcast deals, creating global momentum with the Adaptive Open, and driving engagement with off-course formats like TGL.
Together, these initiatives reflect the USGA’s broader mission: not just to host championships, but to build an inclusive, tech-forward ecosystem where the game thrives for the next generation of players, fans, and communities.
In this episode, you’ll hear:
- Why the USGA’s new National Development Program could become golf’s version of AAU basketball
- How adaptive golf is setting the stage to become a Paralympic sport
- The role technology plays in expanding golf’s reach, from real-time fan apps to gamification on the course
- How the USGA doubled the U.S. Women’s Open purse and landed a historic NBC primetime slot
- What Jon thinks about TGL, off-course golf, and the sports media shakeup affecting leagues everywhere
Resources and Links:
Connect with Jon Podany on LinkedIn and learn more about USGA on their website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.