Know What Is Next
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
Know What Is Next
The USOPC on LA28, Storytelling, and Next-Gen Olympics
The Olympic and Paralympic Games are evolving, and so are the strategies behind them.
Katie Bynum Aznavorian, Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee shares how the USOPC is evolving from a four-year event cycle to a year-round engagement model, fueled by digital personalization, athlete storytelling, and initiatives like Making Team USA.
She breaks down the intentional strategies behind the success of the Paris Games, the unique challenges of Milan Cortina's distributed setup, and how LA28 presents a once-in-a-generation opportunity to unite all 50 states in a nationwide celebration of sport.
Beyond the logistics, Katie offers a behind-the-scenes look at the geopolitical nuances of global sport, the growing influence of women in leadership, and how investment trends in collegiate and professional sports will shape the pipeline for Olympic and Paralympic athletes in the next decade.
In this episode, you’ll hear:
- Why LA28 is being positioned as “America’s Games” with a focus on community engagement across all 50 states
- How the USOPC’s female-led executive team is driving innovation and why representation at all levels matters more than ever
- Why changes in the college sports landscape and private investment could have massive implications for Team USA’s athlete pipeline
- How the “Follow the Team” platform tracks athlete qualifications and curates personalized fan journeys
Resources and Links:
Connect with Katie Bynum Aznavorian on LinkedIn.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.