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Best Of: Data, AI, Tech & Disruption in Sports

Next League Episode 21

We’ve officially hit the midpoint of the year, having released 20 episodes so far - so we thought we’d do something a little different.

In this
Best Of episode, we’re revisiting some of the most compelling conversations on innovative and emerging technologies in sports. From AI-driven scouting, how leagues are navigating decentralized media consumption, to immersive fan experiences and cutting-edge data platforms, this episode showcases the forward-thinking ideas that are shaping the future of sports business.

You’ll hear from the following guests:

  • (0:50) Shripal Shah, Next League
  • (11:00) Scott Gutterman, PGA TOUR
  • (19:38) Jeff Price, PGA of America
  • (25:26) Tim Clark, NASCAR
  • (30:09) Chris Marinak, MLB
  • (33:14) Chris Benyarko, NBA
  • (36:21) Devin Poolman, CoSM

In this episode:

  • How AI is reducing 3,000-hour workflows to 100 hours - and generating millions in revenue
  • Why NASCAR's biggest challenge is having too much data, and how they’re solving for it
  • The PGA TOUR’s strategy for delivering real-time data across 18 fields of play with zero latency
  • How CoSM is reimagining the sports venue from the ground up, beyond just screens
  • What optical tracking is and why the NBA leadership team sees it as a foundational technology for officiating and mixed-reality experiences

Resources and Links:

Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.