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Know What Is Next
The Globetrotters' Strategic Overhaul: Keith Dawkins on Multi-Platform IP, Distribution, and Digital Reach
The Harlem Globetrotters are approaching their 100th anniversary, and President Keith Dawkins is here to unpack the high-stakes strategy behind reintroducing the Globetrotters to a new generation, and the urgency driving it.
Keith brings his deep background in media, from Viacom to Nickelodeon, to explain why the Globetrotters can’t rely on a tour-only model in today’s content-saturated world. With a looming centennial in 2026, Keith is leading a massive repositioning effort, expanding into TV, licensing, and digital media to meet audiences where they are. He candidly shares how they’re addressing generational disconnects, signing elite athletes like Alexis Morris, and leveraging nostalgia without getting stuck in the past.
You’ll also hear how the Globetrotters are doubling down on social impact, inclusion, and family entertainment. This episode is packed with lessons on staying relevant and leading with purpose.
In this episode, you’ll hear:
- Why Keith believes the Globetrotters were at risk of fading from public consciousness - and how they’re turning it around
- How the Globetrotters returned to TV after 40 years and reached 1.5M weekly viewers
- What it REALLY takes to be a Globetrotter - even NCAA champions and WNBA draft picks often struggle to make the cut
- Why co-ed teams and signing elite women athletes is core to the brand’s future
- Keith shares his evolution from “maker to suit” and why curiosity is the ultimate superpower for leadership
Resources and Links:
Connect with Keith Dawkins on LinkedIn and learn more about the Harlem Globetrotters on their website.
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