Know What Is Next
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Know What Is Next
Best Of: Women in Sports (Record Purses, Sold-Out Arenas, & What’s Next)
Women’s sports are surging. Participation is climbing, purses are growing, arenas are selling out, and today, we’re spotlighting the people and ideas powering that momentum: from the LPGA and USGA, fast-rising leagues like the PWHL, tech-forward formats like TGL, and iconic brands like the Harlem Globetrotters.
You’ll hear from the following guests:
- (0:40) Danette Leighton, Women’s Sports Foundation
- (5:52) Liz Moore, LPGA
- (13:19) Mollie Marcoux Samaan, former LPGA Commissioner
- (20:06) Jon Podany, USGA
- (24:05) Amy Scheer, PWHL
- (27:18) Jon Kropp, TGL
- (30:44) Jayne Bussman-Wise, PWHL
- (35:06) Keith Dawkins, Harlem Globetrotters
In this episode, you’ll hear:
- Why the current boom in women’s sports is decades in the making: “five generations” of Title IX turning access into audience and investment
- How the U.S. Women’s Open doubled its purse to $12M in just three years and landed prime-time coverage at Pebble Beach
- PWHL’s breakout with sold-out arenas (including a rapid 19,000 seat sellout), single-entity agility, and expansion to eight teams
- How TGL’s tech format lets men and women compete side by side, and why expansion to new venues is next
- The Globetrotters’ co-ed future, from Lynette Woodard’s trailblazing role to today’s strategy that treats inclusion as smart audience growth
Resources and Links:
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
Next League is partnering with Sports Business Journal for the Rising Woman of the Year Award. Nominations are now open! Learn more here.