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Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
Know What Is Next
How to Design Better Digital Products in Sports
How do sports teams achieve faster alignment, fewer reworks, and digital products that move from idea to launch more reliably?
Bora Nikolic’s views of technology in the sports industry have helped shape many of the fan experiences you see from leading sports properties today. And today, he’s challenging the idea that design is about aesthetics, arguing instead that it’s an execution discipline.
Dave and Bora look ahead at what’s changing, from accessibility, to AI accelerating how teams research, prototype, and align across functions. Bora also shares why the next phase of fan experience will be defined by connected, multimodal journeys that span platforms, environments, and moments that matter to fans.
In this episode, you’ll hear:
- What allows digital products in sports to actually ship on time and at scale
- How teams can modernize digital experiences without losing fan trust
- What friction really looks like across the fan journey, and why clarity and predictability matter more than visual polish
- Why accessibility needs to be embedded into design systems from the start
- How AI-enabled prototypes are changing how stakeholders evaluate and approve digital products
Resources and Links:
Connect with Bora Nikolic on LinkedIn.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.